Oh another "what would Steve do!" I hate to say it but products take time to plan, design, source and manufacture. Steve was most likely alive when decisions were made for this one. It has only been a year. I know the product designs we do now at our firm aren't sold until at least 8 months to a year later. Apple often designs their products from ground up without off the shelf parts. This puppy has been in the design process for at least 2 years. Just my two cents