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Old Nov 3, 2012, 12:52 AM   #1
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Apple Begins Running iPad Mini 'Piano' TV Ad




With the launch of the iPad mini today, Apple has started running a new television ad for the device that it showed off during the media event last week.

The ad -- entitled 'Piano' -- doesn't have any voiceover; instead, it shows GarageBand running on the full-size iPad playing one hand of the two-hand duet from 'Heart and Soul'. The song is an easy-to-learn piece popular with beginner pianists. Moments later, the iPad mini appears, playing the second part of the duet.

Article Link: Apple Begins Running iPad Mini 'Piano' TV Ad
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Old Nov 3, 2012, 12:54 AM   #2
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Very simple and cute. I like it.
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Old Nov 3, 2012, 12:55 AM   #3
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This is, hands down, one of Apple's best ads ever.

Love it!!!
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Old Nov 3, 2012, 12:56 AM   #4
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It's definitely a cute advert; I like it a lot more than the Retina MacBook Pro commercials of late.
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Old Nov 3, 2012, 12:57 AM   #5
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I just saw this on T.V. and could not stop smiling. I think it's a great ad. Very ummm, cute I guess..
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Old Nov 3, 2012, 12:57 AM   #6
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Woop! Now I don't have to play the keynote to watch it...
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Old Nov 3, 2012, 01:02 AM   #7
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Love that little ad; without words, it says it all!
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Old Nov 3, 2012, 01:02 AM   #8
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If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.
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Old Nov 3, 2012, 01:05 AM   #9
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Originally Posted by Blackberryroid View Post
If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.
Everybody knows about the iPad. Apple is exploiting that idea and trying to show something about it.

Moreover, where is that digital piano with a touchscreen on it known as iPad made by Apple?

Everybody is familiar with Apple; and they are just using it to their advantage.
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Old Nov 3, 2012, 01:07 AM   #10
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Great (sarcasm)
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Old Nov 3, 2012, 01:07 AM   #11
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Better than that tragic Surface "click" commercial.
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Old Nov 3, 2012, 01:12 AM   #12
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Originally Posted by dethmaShine View Post
Everybody knows about the iPad. Apple is exploiting that idea and trying to show something about it.

Moreover, where is that digital piano with a touchscreen on it known as iPad made by Apple?

Everybody is familiar with Apple; and they are just using it to their advantage.
Then why advertise? If someone knows what an iPad is, I'm pretty sure that someone is familiar with apps. And apps means a lot of things. Including digital piano.

That means that this video is targeted to people who doesn't know what an iPad is. And with the video, I'd think that it's a digital piano.

Good work advertising, Apple. Instead of showing the key features of the iPad, making it look like a digital piano is more important. The digital piano isn't even a built in app.
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Old Nov 3, 2012, 01:16 AM   #13
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I actually think this commercial is pretty amazing. Great tune and great overall message too. It almost seems like the iPad is moving over for the iPad mini
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Old Nov 3, 2012, 01:20 AM   #14
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Originally Posted by Blackberryroid View Post
Then why advertise? If someone knows what an iPad is, I'm pretty sure that someone is familiar with apps. And apps means a lot of things. Including digital piano.

That means that this video is targeted to people who doesn't know what an iPad is. And with the video, I'd think that it's a digital piano.

Good work advertising, Apple. Instead of showing the key features of the iPad, making it look like a digital piano is more important. The digital piano isn't even a built in app.
Im not sure you understand the point of the ad... It is to show the iPad mini doing the same thing as the iPad and do it in a very cute way. I think it is phenomenal.
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Old Nov 3, 2012, 01:23 AM   #15
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So it wishes it was big?
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Old Nov 3, 2012, 01:28 AM   #16
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Then why advertise?
Tell that to Coke.
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Old Nov 3, 2012, 01:29 AM   #17
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If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.
EVERYone knows what the IPad does.
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Old Nov 3, 2012, 01:34 AM   #18
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Im not sure you understand the point of the ad... It is to show the iPad mini doing the same thing as the iPad and do it in a very cute way. I think it is phenomenal.
Then show more apps! Of course the keyboard application will stay the same for even a smaller screen, how can you redesign it?

Then that leads me to a confusion where I have no idea if the iPad mini does exactly the same thing as the large iPad.

If they showed more apps, I'll be more certain that it does exactly the same thing.
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Old Nov 3, 2012, 01:49 AM   #19
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Then show more apps! Of course the keyboard application will stay the same for even a smaller screen, how can you redesign it?

Then that leads me to a confusion where I have no idea if the iPad mini does exactly the same thing as the large iPad.

If they showed more apps, I'll be more certain that it does exactly the same thing.
Everyone is missing the point. Everybody knows what an iPad is and does, not everyone knows there's now a mini version.

The ad is designed to tell the 99% of the population that don't read tech news that the iPad mini exists. That's it, and it does it well.
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Old Nov 3, 2012, 01:49 AM   #20
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If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.
I'm curious, what color is the sky in your world?
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Old Nov 3, 2012, 01:50 AM   #21
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Then why advertise?
just because everyone knows about the iPad doesn't mean they know about the iPad mini. I had to tell my mom today about the iPad mini and she said "Oh, so it's just an iPad but smaller?"
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Old Nov 3, 2012, 01:51 AM   #22
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I pulled out my iPad and tried to learn those notes! Pretty darn fun. Great ad.
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Old Nov 3, 2012, 01:55 AM   #23
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Originally Posted by Blackberryroid View Post
Then show more apps! Of course the keyboard application will stay the same for even a smaller screen, how can you redesign it?

Then that leads me to a confusion where I have no idea if the iPad mini does exactly the same thing as the large iPad.

If they showed more apps, I'll be more certain that it does exactly the same thing.
??? are you living in the bizzaro world ?
everyone knows what an iPad does, there showing both doing the same thing, hence... a smaller version that does the same thing, couldnt be more simple.

Best ad they have done in ages!
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Old Nov 3, 2012, 02:01 AM   #24
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Originally Posted by scotty321 View Post
This is, hands down, one of Apple's best ads ever.

Love it!!!
What?? Haven't you seen the 1984 ad? That ad was so good that it deserved a spot in my signature.

----------

I don't like it. The fingers look too animated/fake. I'm pretty sure it's just a green screen effect, and they didn't do a very good job of hiding it. It looks totally fake.

By the way, you can connect Bluetooth and wired keyboards to iPads. Can you use them in Garageband for iOS the same way you can use them in Garageband for Mac, as a musical keyboard?

----------

Quote:
Originally Posted by Sweetchilli View Post
??? are you living in the bizzaro world ?
everyone knows what an iPad does, there showing both doing the same thing, hence... a smaller version that does the same thing, couldnt be more simple.

Best ad they have done in ages!
No. Trust me, not everyone does. I went to an Apple store once and saw a lady poking Safari on the dock of an iMac, complaining that the computer was not loading it. Seriously, she wasn't kidding.

Last edited by faroZ06; Nov 3, 2012 at 02:07 AM.
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Old Nov 3, 2012, 02:01 AM   #25
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Aside from the fact that Heart and Soul makes me want to jump out the window of my 15th storey flat, I loved this ad. Adorable.
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