Apple Begins Running iPad Mini 'Piano' TV Ad

[DaffyDuck]

They are selling the iPad Mini with skeuomorphism.

[TeachMeiOS.com]

This is a great ad. It has great visuals and music that most are familiar with. It is enjoyable to watch!

[Mr. Gates]

Originally Posted by DaffyDuck

They are selling the iPad Mini with skeuomorphism.

I don't think that is accurate.

Do you like that word ? Was this an opportunity to use it ?

[extensor]

Originally Posted by Small White Car

That's clearly a lady who DOES know what an iPad is. (But not an iMac.)

Way to disprove your own point by showing that even the world's most ignorant woman still knows what an iPad is.

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The last time I watched a Coke ad they showed people drinking it in a park.

I got really confused. Can I drink Coke in a restaurant? Can I drink it with tacos? Or what about hamburgers?

The confusion I suffered from that has caused me to swear off all sodas. Because, really, who can tell how to use them with such un-specific ads!

You sir, win the Internets.

[Gobeatty]

Not a word and we get that it is a mini iPad. The second part of the duet is simpler and only uses one finger. It is also played in a higher register that makes it sound mini. It's a beautiful mix of images and sound that works to perfectly convey the message without a single word.

[MacDav]

Too cute for me, but just cute enough for most people I'd say.

[FieldingMellish]

Is iPad mini a piano machine?

[Drunken Master]

Originally Posted by ALCRON

Woop! Now I don't have to play the keynote to watch it...

Go to Apple's YouTube channel.

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Originally Posted by Mr. Gates

Nexus 7 is still better

LOLZ.

Give me a break. You're such a troll.

Anyway, good ad. Almost as good as the new 'Colors' smart covers one.

[Daws001]

Makes me think of Big

[jont-fu]

This ad also highlights the point that Android devices are still mostly hopeless when it comes to music apps. The latency (meaning, delay from touch input to sound output) is so bad that you can't really _play_ the simplest piano app.

Google's Nexus 7 and latest Android versions are making progress though, now just the app developers need to catch up.

[linkgx1]

Meh, doesn't make me want it. I don't like these post-Jobs' ads. But I do want to watch BIG.

The issue with this ad is it doesn't really make you want a Mini. It does the exactly opposite because the fingers look cramped on that wittle tablet.

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Originally Posted by jont-fu

This ad also highlights the point that Android devices are still mostly hopeless when it comes to music apps. The latency (meaning, delay from touch input to sound output) is so bad that you can't really _play_ the simplest piano app.

Google's Nexus 7 and latest Android versions are making progress though, now just the app developers need to catch up.

Something tells me you've never touched an Android tablet.

[sransari]

What is it with Apple's marketing? They do this ALL the time where they take a great product with killer hardware and intuitive user interface to do useful things, and advertise it to 4 year olds. I don't get it...the core of Apple fans need to be the techies...not little girls. This is why many techies won't look at apple. Many would rather chop of their wieners than get an apple product. after watching this ad, I would rather do that too than be caught seeing with an ipad mini...but it shouldn't have to be that way since the ipad mini is a good product, but they deliberately try to make it as lame and corny and fruity as possible with these ads. grrrr

[linkgx1]

Originally Posted by sransari

What is it with Apple's marketing? They do this ALL the time where they take a great product with killer hardware and intuitive user interface to do useful things, and advertise it to 4 year olds. I don't get it...the core of Apple fans need to be the techies...not little girls. This is why many techies won't look at apple. Many would rather chop of their wieners than get an apple product. after watching this ad, I would rather do that too than be caught seeing with an ipad mini...but it shouldn't have to be that way since the ipad mini is a good product, but they deliberately try to make it as lame and corny and fruity as possible with these ads. grrrr

I was going to say that...

[LizKat]

Originally Posted by NOV

Purely musically spoken this ad is a bit of a fraud, because somewhere midway the ad (when the fingers are no longer visible) you suddenly hear extra piano notes (chords) that never could have been played by the two fingers.

So it's not all that skeumorphic after all. It's just an ad where the IDEA is that iPad has a litle cousin now. It works, bigtime.

[Dionte]

Best ads in the game.

[mikerajchel]

http://www.youtube.com/watch?v=RwEpgMTn48k

Throwback to the 80's and the Apple IIgs!

[lordofthereef]

What's all this jibberish from "marketing gurus" about the Samsung ads being a failure? Last I checked Samsung is doing just great with their sgs3 sales.

They are highlighting the lunacy that is standing in line for days for a tech device. Frankly that is what I is. Lunacy. Most people wouldn't spend that much time volunteering at a food pantry for the needy, but camping outside for a phone, yo bet! Come to think of it... That'd be a good ad campaign.

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Originally Posted by sransari

What is it with Apple's marketing? They do this ALL the time where they take a great product with killer hardware and intuitive user interface to do useful things, and advertise it to 4 year olds. I don't get it...the core of Apple fans need to be the techies...not little girls. This is why many techies won't look at apple. Many would rather chop of their wieners than get an apple product. after watching this ad, I would rather do that too than be caught seeing with an ipad mini...but it shouldn't have to be that way since the ipad mini is a good product, but they deliberately try to make it as lame and corny and fruity as possible with these ads. grrrr

They're going for the broadest market they can. There are more dumb little girls out there than there are techies. The average person can't even name the differences from one model to the next.

[Small White Car]

Originally Posted by faroZ06

No, the point is that she doesn't know how technology works. This was before the iPad came out, BTW

So let me get this straight.

Someone said that everyone knows what an iPad is and you countered that with a story from before the iPad came out?

[Radio]

OMg this ad is so amazing! Like there is this big iPad and then a little mini iPad !!!!!


So kewl!!!!

[Mr. Gates]

Lets be real.

The Mini is a compromise in many ways

[hobo.hopkins]

Originally Posted by Mr. Gates

Lets be real.

The Mini is a compromise in many ways

As is often the case when you miniaturise technology.

[avanpelt]

There should be some fine print in there that says "This app is not included with your iPad Mini". Lest anyone buy it, power it on for the first time, and search in vain for the "piano app" they saw on the commercial.

[adildacoolset]

Originally Posted by macs4nw

Alas indeed! Reading here, sometimes you'd think that ALL the world's ills are APPLE's fault. The chronic complainers will never go away; we might as well accept them.

They're a part of the family now

[Boisv]

Adorable.

[faroZ06]

It would have been better to just show kids playing on it, students taking notes on it, businessmen using it, and some guy waiting in a train station watching a movie on it.

This ad is just kinda cheesy and hardly shows off the usefulness, portability, or elegance of the iPad mini.