What do you consider indicates how successful is Mini?
3 metrics I can see.
1. Naturally Apple will sell millions of Mini's simply by Apple's market dominance, not a useful metric IMHO.
2. At the very least, Mini should outsell any model of Android tablet IMHO.
Failure to sell more units than Nexus or Fire is a bad sign. Goal is largest piece of pie in <8" market.
3. What about in comparison with its big brother?
If you divide the Andorid tablets between <8" and >8", the clear winner is <8", predicted by 70%.
I do not expect the mini to outsell the major by 70%, but it will be substantial.
The way I see it, if less then 20% of iPad's are Mini's, it is a failure by Mini (thus Apple) to penetrate an area now solidly Android.
30% would be minimum of success (shows broad acceptance of the new form factor)
50% would be wildly successful (but only if Apple also has significant gains in the overall tablet market).
Apple must have been guesstimating the price point, fearful a price less than $329 would steal sales from the full size iPad but not gain market share. Wrong attitude IMHO.
1. Apple is late in the game for small tablets.
2. Small tablets are synonymous with low cost.
3. Small tablets are the entry point for many new consumers.
4. Perception is everything.
So, was Apple right to sell Mini for $329, or should they have aimed lower ($299) to attract interest of buyers, even if still $100 more then entry price of Nexus and Fire?
Time will tell.
Discuss.
3 metrics I can see.
1. Naturally Apple will sell millions of Mini's simply by Apple's market dominance, not a useful metric IMHO.
2. At the very least, Mini should outsell any model of Android tablet IMHO.
Failure to sell more units than Nexus or Fire is a bad sign. Goal is largest piece of pie in <8" market.
3. What about in comparison with its big brother?
If you divide the Andorid tablets between <8" and >8", the clear winner is <8", predicted by 70%.
I do not expect the mini to outsell the major by 70%, but it will be substantial.
The way I see it, if less then 20% of iPad's are Mini's, it is a failure by Mini (thus Apple) to penetrate an area now solidly Android.
30% would be minimum of success (shows broad acceptance of the new form factor)
50% would be wildly successful (but only if Apple also has significant gains in the overall tablet market).
Apple must have been guesstimating the price point, fearful a price less than $329 would steal sales from the full size iPad but not gain market share. Wrong attitude IMHO.
1. Apple is late in the game for small tablets.
2. Small tablets are synonymous with low cost.
3. Small tablets are the entry point for many new consumers.
4. Perception is everything.
So, was Apple right to sell Mini for $329, or should they have aimed lower ($299) to attract interest of buyers, even if still $100 more then entry price of Nexus and Fire?
Time will tell.
Discuss.