All cheap advertising for Samsung. Even cheap R&D, just wait and see what Apple does.
As for copying Apple, they just have no shame at all - Samsung stores, store-in-store displays, all blatant copies of Apple. Not to mention the products. Which are sold as - "just like iPhone/iPad", shamelessly.
If they didn't do this, they'd be down the toilet like Nokia and RIM.
So why wouldn't they just tough it out in court? It's not like they have any conception of what they're doing as wrong, or even embarrassingly pathetic. They see Microsoft copy everything Apple does, and do it even more shamelessly.
Samsung don't even have to quote sales numbers, just SHIPPED, and the media jump on it. The media would be out of a job if they didn't have somebody besides Apple about which to report. You never see digitimes reporting on Samsung returns/unsold. That would put them out of business.
What's sad about this whole business, is how poorly Apple has done at making their case & protecting their intellectual property.
In the one jury trial, the public/jury fell over themselves to stick it to Samsung - it's clear to any sensible person what Samsung is up to. Only lawyers and judges could warp this into a victory for Samsung. And that just proves what lowlifes inhabit the legal system.