Samsung is one of the largest heavy industries on earth today, Samsung even involved in building skyscrapers in UAE and some of the largest container ships today. If you just know Samsung of their washing machine, I suggest you should never travel to UAE or trust any shipping company."
That's great that Samsung is involved in so many different industries.
I think the point has been missed. In medicine, we call FP (family medicine docs) the jack of all trades and master of none.
Samsung has so many different branches involved in different industries, but there is not one thing they are know for doing extremely well. The fact that most people don't know that they build skyscrapers in the UAE or involved in shipping only reinforces the point that they don't really excel at a given industry.
Names like Boeing, BMW, Rolex, Jones Lang LaSalle not only have strong brand awareness in the market, but also generate strong brand identity. You know what they make, and what they do. And they are the leaders of their respective industries in which they are involved.
Samsung is involved in many industries - but they are not a leader nor a benchmark for others to aspire to in the market place. This is proven by the fact that they produce so many different products for other market leaders. At best, they are a larger glorified manufacturer.