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Old Nov 27, 2012, 09:14 PM   #1
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New Apple Print Ads Feature iPad Mini and Newsstand




9to5Mac has pooled together some images of a new set of print ads from Apple. The ads show off the 7.9-inch iPad mini's Newsstand capabilities on the back covers of magazines like The New Yorker and Time.

The ads tout that the magazines that people are reading are also available on the iPad mini in a digital format in a package smaller than the traditional print magazine size. Depicting the iPad mini at its actual size not only offers a comparison to the print versions but also highlights how the iPad may be better for periodicals from Newsstand than the full-sized iPad because of its smaller size and lighter weight.


Article Link: New Apple Print Ads Feature iPad Mini and Newsstand
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Old Nov 27, 2012, 09:15 PM   #2
Gen
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love the negative white space! pretty cool.
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Old Nov 27, 2012, 09:16 PM   #3
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Excellent marketing.
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Old Nov 27, 2012, 09:16 PM   #4
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Too Much White

Too much white in the back cover.
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Old Nov 27, 2012, 09:17 PM   #5
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Simple yet effective marketing.
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Old Nov 27, 2012, 09:18 PM   #6
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Originally Posted by iphone495 View Post
Too much white in the back cover.
I think this was the goal.. to show how small the iPad mini's actual size is.
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Old Nov 27, 2012, 09:19 PM   #7
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When all magazines go digital-youll see an ad for a Small Time Magazine on the ipad mini
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Old Nov 27, 2012, 09:20 PM   #8
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I love it!
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Old Nov 27, 2012, 09:21 PM   #9
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If you order one of those grand-spanking-new $3000 iMacs on Friday, they should at least throw in a free iPad Mini.

But Apple doesn't do stuff like this.
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Old Nov 27, 2012, 09:23 PM   #10
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Quote:
Originally Posted by troop231 View Post
I think this was the goal.. to show how small the iPad mini's actual size is.
I think it's better if they have a white iPad on a black page.
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Old Nov 27, 2012, 09:24 PM   #11
Jessica Lares
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I actually thought it was a bit small when I saw my Time Magazine today, but it actually is the size of the Mini exactly. It feels so much bigger.
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Old Nov 27, 2012, 09:30 PM   #12
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That's some damn clever marketing.
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Old Nov 27, 2012, 09:31 PM   #13
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Apple's advertising agency is ON THEIR GAME with these iPad mini ads!
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Old Nov 27, 2012, 09:33 PM   #14
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Why does the New Yorker iPad mini look messed up. The left side has a gap like a regular iPad, the right side looks like an ipad mini. wtf lol
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Old Nov 27, 2012, 09:34 PM   #15
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For me the ad highlights why I'd prefer to read a mag on the full sized iPad.
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Old Nov 27, 2012, 09:40 PM   #16
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Originally Posted by Tortri View Post
Why does the New Yorker iPad mini look messed up. The left side has a gap like a regular iPad, the right side looks like an ipad mini. wtf lol
There's a black bar on the left side of the full-size New Yorker cover.
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Old Nov 27, 2012, 09:40 PM   #17
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I think it's better if they have a white iPad on a black page.
If it's anything like reading white text on a black background, then no thanks! lol.
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Old Nov 27, 2012, 09:42 PM   #18
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Old Nov 27, 2012, 09:46 PM   #19
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At least there is no mailing label on the iPad Mini.
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Old Nov 27, 2012, 09:49 PM   #20
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This is by far the best iPad or iPad mini ad I've ever seen, even the best Apple ad I've seen in a long time. It's as if you're using it. But it still doesn't top some of the older ads, especially this VVVVVV
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Old Nov 27, 2012, 09:56 PM   #21
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Originally Posted by iphone495 View Post
I think it's better if they have a white iPad on a black page.
Off brand. With apple, black background traditionally means pro or new technology. White means friendly and inviting.
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Old Nov 27, 2012, 10:01 PM   #22
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Classy. Samsung needs to take some notes. Microsoft too, tablets don't dance and click.
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Old Nov 27, 2012, 10:02 PM   #23
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Meh looks kinda uninteresting. I'm sure they'll sell iPads like hotcakes thouugh.

----------

Quote:
Originally Posted by oldschool006 View Post
For me the ad highlights why I'd prefer to read a mag on the full sized iPad.
Lol true!
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Old Nov 27, 2012, 10:04 PM   #24
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Originally Posted by osofast240sx View Post
Classy. Samsung needs to take some notes. Microsoft too, tablets don't dance and click.
I am sure they already have hahaha
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Old Nov 27, 2012, 10:07 PM   #25
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I am sure they already have hahaha
Not copy...lol
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