Perhaps the forthcoming Mac Pro that Tim Cook promised is more suited for those users, then. Right now Apple is laser focused on the premium consumer market, most of whom are not the type who would perform upgrades to a PC.
Upgradeability was more important to the "average" PC buyer in the 1980s and 1990s when PCs were much more expensive than they are now. $2,000 sounds like a lot for a PC now. However, in the 1990s it was considered cheap (in 1990s dollars). So obviously upgradability was important. iMac has left the most likely upgrades possible (RAM and HDD), and Thunderbolt has the potential to make other external upgrades feasible, as well.
I don't disagree essentially, but bear in mind that we are amidst a worldwide financial crises. Very few people even in the west, let alone the millions starving around the globe, can afford the prices apple charge for repairs and components. Besides something needing to be upgradable, it also has to be repairable.
🙂 And while most people won't open up their imac I am sure most of us have a friend or a family member that's a handy person who'll tweak or do a little repair the cheap way for us when we need it.
Apple is sculpting a premium consumer market that supposedly likes thin and sealed products, with custom ports, and soldered memories (all premium from apple only of course), and custom ssds where industry standards would fit (case in point the ample room in the 13" rmbp where apple is sticking a flash module engolfed in rubber with tons of wasted space). There's planned obsolescence too, another major chapter too long to discuss here.
Their only motivation for that is more, and more, EASY profit, at HUGE margins, far, far wider than anyone in an industry with razor thin margins and a lot of very big players routinely going under, or being on the verge to do so, from sharp, to pioneer, to nokia, to blackberrry etc. etc. Now, there's nothing wrong with a company wanting more profits, but there's a fine line and a lot of question marks as to what extent they are taking advantage of their customers to get to them. I think they are, and I think they are shameless at doing so. And it's not only hardware, it's also for example how they went about colluding with book publishers to get to this market as well, causing an unprecedented increase in ebook prices for the average consumer. They have clout, they are hip, they are a status symbol in many parts of the world, and they have carved out a way of doing things. That doesn't mean their way of doing things won't backfire at some point.
The market of the premium consumer THEY are carving out, is in THEIR opinion not interested in upgrading, or rather in being denied the right to uprade or repair yourself, or have a friend do it, and do so cheaply, and to extend the life of your device thus. That's their opinion. Of course that's the way they can make the most money too. If I were Tim Cook I wouldn't be taking this route, I d be aware that I 've been overcharging for way too long, and that times and fashions change all the time, and I 'd offer my customers more choice, less lock in, more functionality, less pointless styling.