Horace Deidu said he was just "imagining" about the Galaxy ad amounts.
We don't know the actual worldwide breakdown, as both the $1B for Apple and the $3B or whatever for Samsung are total ad budgets for everything each company sells.
However, we DO have access to US figures for iOS/Android, so let's look at those. The data comes from
Apple revelations at the recent CA trial, and from
AdAge reports.
-- Now for some actual Galaxy and iOS ad budgets for the US (phones and tablets) ---
In 2008:
- Apple - $98 million for iOS ads
- Samsung - ?
In 2009:
- Apple - $150 million for iOS out of a $501 million total ad budget
- Samsung - ?
In 2010:
- Apple - $346 million for iOS out of $691 million total
- Samsung -$79 million for Galaxy products
In 2011:
- Apple - ~$450 million (using 2010 %) for iOS out of $933 million total
- Samsung - $142 million for all Galaxy devices; of which $64 million was for the SII phone.
In 2012:
- Apple - ~$500 million (using 2010 %) for iOS out of $1B total
- Samsung - $300 million + expected for Galaxy advertising out of $3B total
Okay. So while we haven't calculated real figures for the rest of the world, apparently Apple has always outspent Samsung for phone/tablet ads in the USA. (Contrary input with references welcome.)