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Old Apr 3, 2012, 08:15 AM   #1
Yujenisis
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Apple Logo, Signature, and Typeface Standards Book

I dug this out the other day from the basement and thought it might be fun to share some of the contents with you folks. Forgive the blurry shots.

I can't quite recall where I picked this little guy up. But I imagine might be of interest to early 90's Apple aficionados and designers. Let me know what you think. Does anyone else have one of these or can tell me something about it?

Enjoy!











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Old Apr 3, 2012, 07:46 PM   #2
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I'd love it, just love it to have this. Lucky sod.
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Old Apr 3, 2012, 07:50 PM   #3
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Now that super cool.
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Old Apr 4, 2012, 07:02 AM   #4
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Nice, very nice

Love one of these
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Old Apr 4, 2012, 07:03 AM   #5
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Dumb question, do they list Pantone equivalents for those colors?
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Old Apr 4, 2012, 10:54 AM   #6
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I believe they do on the opposite side of the perforated samples. Do you want me to post them when I get home?
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Old Apr 4, 2012, 03:38 PM   #7
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Nice to see the earlier version of these guides.

The company I worked for was supplied with one circa 2001 with the solid color Apple logos that were around at the time.

They are pretty strict about logo usage and product images too, like not combining images of products with and without desktop pictures and the spacing to adjacent text around the logo. Fascinating reading.
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Old Apr 9, 2012, 03:36 PM   #8
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wow that is pretty awesome to look at. Man, take it back to the good ol' days of the rainbow!
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Old Apr 10, 2012, 05:40 PM   #9
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Disk

What is on that disk? Is it a copy of the artwork? If so (not sure if this is allowed) could you please upload a copy of the files on the disk?

Thanks,
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Old Apr 13, 2012, 07:19 AM   #10
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Originally Posted by Yujenisis View Post
I believe they do on the opposite side of the perforated samples. Do you want me to post them when I get home?
Be good to get Pantone numbers, bit like Tiffany who have a custom Pantone of P.1837
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Old Apr 30, 2012, 10:27 PM   #11
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Awesome.

That. Is. Awesome.
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Old May 1, 2012, 04:45 AM   #12
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This is awesome, but what exactly is the point of it?
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Old May 1, 2012, 04:59 AM   #13
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This is awesome, but what exactly is the point of it?
It's a guideline book for Graphic Designers/printers in how to use the Apple logo. They will still have them but it will be all online now.
All major companies have them, it's to try and stop people using the logo in the wrong way and harming the brand image.

The black and white Apple logo seem to be artwork for supplying to third parties or pasting on artwork boards (for you youngsters, before we had full DTP we actually used glue and stuck things to big boards for repro!)
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Old Jun 4, 2012, 03:14 PM   #14
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This is awsome

How about those pantone codes
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Old Nov 15, 2012, 05:13 PM   #15
Jjozen
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Just like that

Well, i've got exactly the same. I worked for apple in the 90's. It's a marketing guideline. You had to follow these rules if you want to advertise etc.

And yes, there are panthone colors attached to the logo. That's why it was so expensive. Every print had to go at least 6 times through the press, just for the logo.
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Old Nov 21, 2012, 03:47 PM   #16
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Quote:
Originally Posted by Yujenisis View Post
I dug this out the other day from the basement and thought it might be fun to share some of the contents with you folks. Forgive the blurry shots.

I can't quite recall where I picked this little guy up. But I imagine might be of interest to early 90's Apple aficionados and designers. Let me know what you think. Does anyone else have one of these or can tell me something about it?

Enjoy!
Is there any way you can share the contents of that CD with us? Maybe create a disk image and throw it in a dropbox shared folder?
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Old Dec 9, 2012, 05:05 PM   #17
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I'll be honest, there was next to nothing on the CD: some typefaces including Apple Garamond, and some EPS logo files. Have at it!

https://www.dropbox.com/sh/7o8uzhihgk591h2/ycSvmaSJ5j
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Old Dec 11, 2012, 12:30 PM   #18
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Originally Posted by Yujenisis View Post
I'll be honest, there was next to nothing on the CD: some typefaces including Apple Garamond, and some EPS logo files. Have at it!

https://www.dropbox.com/sh/7o8uzhihgk591h2/ycSvmaSJ5j
Thanks for that! I really just wanted an official high quality logo!
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Old Dec 12, 2012, 07:18 AM   #19
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Hmm.... didn't eWorld have a special Apple-created TrueType font made specifically for eWorld? I no longer remember what the font was called.
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Old Dec 13, 2012, 07:44 AM   #20
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Quote:
Originally Posted by dbrewer80221 View Post
Thanks for that! I really just wanted an official high quality logo!
You got it, sir! Enjoy!

I was really, really hoping that for some reason Apple would have stuffed their version of Motter Tektura onto the CD. That's about as un-Apple as could be, but a man can dream!

----------

Quote:
Originally Posted by Solomani View Post
Hmm.... didn't eWorld have a special Apple-created TrueType font made specifically for eWorld? I no longer remember what the font was called.
If I remember correctly, they used Espy Sans in the Newton and in eWorld. eWorld also used a variation of Helvetica Ultra Compressed for titles.
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Old Dec 13, 2012, 10:18 AM   #21
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Apple's "version" of Motter Tektura exists in the pen and wax era.

That stuff was all drawn, or pasted up from something else.

I spent several months looking for as many examples of letter usage .. to get a complete set of examples, so I could re-create the font electronically, using the existing typeface as the reference.

I'm somewhat convinced that they went to the Garamond based typeface because they were faced with .. "we need a computer version of this, might as well 'update' it."
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Old Dec 13, 2012, 11:15 AM   #22
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That would be magical.
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Old Dec 13, 2012, 05:29 PM   #23
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Very neat that you have a little piece of Apple history.
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Old Dec 17, 2012, 04:53 PM   #24
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Quote:
Originally Posted by Yujenisis View Post

If I remember correctly, they used Espy Sans in the Newton and in eWorld. eWorld also used a variation of Helvetica Ultra Compressed for titles.
Yes! Espy Sans... ahh, that brings back memories.
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Old Dec 18, 2012, 07:25 AM   #25
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It sure does.

I'll say one thing, this forum is one of the most pleasant places to hang out...and unlike the rest of the forums, the trolls haven't found it yet.
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