Samsung Targets Apple Maps with New Promotional Display in Australia

[MacRumors]

Samsung is taking advantage of Apple's Australian Maps snafu, where several motorists became lost after Maps gave them the wrong directions to the city of Mildura, directing them instead to the middle of the Murray-Sunset national park.

To capitalize on Apple's mistake, Samsung released a new marketing campaign in Sydney, which was discovered by CNET Australia.

The display depicts a filthy, mud-covered white SUV alongside some camping equipment. A sign next to the car reads, "Oops, should have got a Samsung Galaxy S III. Get navigation you can trust."

On Monday, Apple repaired the Mildura mapping error, and it was discovered that the source information that Apple used from the Australian Gazeteer was inaccurate, which is what led to the issue.

Google Maps came under scrutiny today as well, after a Yahoo news report stated that police in Colac were concerned that similar problems in Google's maps were putting people's lives in danger along the Great Ocean Road and in the southern Otways.

Samsung's latest stunt is one of many ads and displays that aim to paint the iPhone in a negative light, like the ad that portrayed the iPhone as uncool, depicting a Galaxy S3 owner saving a spot in one of Apple's iconic lines for his parents.

Apple and Samsung have had an ongoing feud since Apple accused Samsung of imitating its products. Most recently, Samsung was*ordered to pay just over billion dollars at the conclusion of the U.S. trial, further souring the relationship between the two companies.

Article Link: Samsung Targets Apple Maps with New Promotional Display in Australia

[ToomeyND]

Thanks, Samsung. Hopefully you can get Apple Maps in gear, since us users cannot....

[daverso]

It's like watching 2 jocks fight for the cheerleader girl.

[OldSchoolMacGuy]

Samsung is trying way too hard.

[John.B]

http://au.news.yahoo.com/technology/...m-google-maps/

Police warn of safety concerns from Google Maps

December 12, 2012, 9:00 am
ABC

Victorian police have again raised concerns about motorists relying on online maps and GPS technology.

Police in Mildura have had to conduct six rescues in recent weeks, after through the Murray Sunset National Park.

Now police in Colac, west of Melbourne, say faults with Google maps are putting people's lives at risk along the Great Ocean Road and in the southern Otways.

Sergeant Nick Buenen says trucks, buses and tourists are being directed down Wild Dog Road, which is a one-way track, not built for heavy traffic.

He says VicRoads has denied responsibility and Google Maps has not responded.

"My issue is it's a significant safety issue for tourists [and] locals, who are getting the wrong information from their GPSs," he said.

"My concern is that one day we're going to be at the coroners court [being asked] well what did you do about it.

"We're trying to do something about it, but if a 22-seater bus rolls off Wild Dog Road today, [there wouldn't be] the multi-agency response to this issue that I would like."

Whose maps come on the Galaxy S III?

Via @gruber

[Battlefield Fan]

Meh. Go away Samsung.

[kjs862]

This is great! Very smart for them to take advantage of the situation.

[ctdonath]

Anyone confirm the Galaxy SIII had the, um, correct location as of a week ago?

[paul55br]

Google Maps had problems too...Buzz off Samsung, you're looking more childish everyday.

[OldSchoolMacGuy]

Originally Posted by ToomeyND

Thanks, Samsung. Hopefully you can get Apple Maps in gear, since us users cannot....

You don't think Apple is working on Maps? They haven't made that abundantly clear in plenty of statements and press releases?

[perealb]

LOL. I'm sure now that people are more attentive, that more Google Maps mistakes will be revealed.

[SolRayz]

All I have to say is where is google maps already??? 'Nuff of this crap.

[bawbac]

[pgiguere1]

Shouldn't they be advertising Google Maps instead of Navigon, given that Navigon is a paid app that doesn't ship with the phone and is available on both iPhone and Android?

I guess they cared more about the check from Garmin than about having an ad that makes sense.

[FooMan2011]

As much as an apple fanboy I am I have to say I love Samsungs's never ending stab at Apple. Why? Because eventually it will pay off for us iPhone users. It'll force Tim Cook to put the right people in place to make their (our) products better for us!! I love it, don't stop. And FYI- I'm still not buying a Samsung phone... Nice try.

[kevinkt]

Someone get Samsung a freaking pacifier already!!!!!!

[ToomeyND]

Originally Posted by OldSchoolMacGuy

You don't think Apple is working on Maps? They haven't made that abundantly clear in plenty of statements and press releases?

Not on any of the maps that anyone here has submitted as an error. I am sure they are working on it. Perhaps they are starting with locations in Madagascar.

[fel10]

I like it. Put down the kool aid and u might find it humorous too.

[alfistas]

Interesting how Samsung openly mocks Apple customers and Apple does nothing about it...

[MacBookPro13"]

Samsung are so OBSESSED with Apple.

[GQB]

Originally Posted by kjs862

This is great! Very smart for them to take advantage of the situation.

Particularly since their own solution is completely free of any similar issues...
Like this?

[SomeDudeAsking]

I hope Samsung keeps up the ads about how poor Apple Maps is because it is so true and Apple needs to learn some manners.

[NachoGrande]

How it is any different than the Windows/Mac ads??

[dojoman]

Sour grape that is Samsung just because they lost 1b to Apple.

[bad03xtreme]

To all you people bashing this...

http://www.hark.com/clips/fkzyydmthj-funny-right-there