here's the bottom line:
1. google maps is better than apple maps, and frankly it always will be. read in the plex and you will understand how no company will ever be able to out do google on search, maps, and big data.
2. the maps fiasco was apple's fault, they didn't want to let google call the maps app "google maps" so google didn't want to give them voice nav. to those of you who think apple won, they didn't.. google got its app, its branding, its data collection, requires everyone who wants to use the app to have a gmail/google+ account and will be able to display ads eventually.. and google comes out looking like a savior. what did apple get? they didn't get anything.. they lost the google maps engine for their app, they didn't get googles voice nav, they spent a fortune developing their own maps app, a massive backlash, an avalanche of bad press, a corporate shake up, and they look incompetent to boot.
3. ultimately we win, we get one of the best features of android on our iphones and ipads. unfortunately though because of apples hardline stance on app integration we can't get stuff like google now we just get google voice search. we can't use google voice recognition (which blows siri out of the water) for core apps like phone, messages, calendar, reminders, music, etc.. but thats only because apple won't let it!