To me it is pretty clear that Apple and their users won this battle.
To me, it's pretty clear that the RDF is strong in this one
How is a public apology, the firing of an exec as fall out from poor app quality, and bad public press (hello Australia) considered a win?
And why is this a battle in the first place?! And the last time I checked, I, as a user in the Apple ecosystem, wasn't doing battle against Google. I "won" because I now have a map app from Google, but I certainly wasn't battling them in the first place (and most likely, you weren't either).
Apple executed on a strategic decision to go into map services because they weren't able to come to terms with Google for improving the original map app. Google released a map app for everyone on iOS who wishes to use it. End of story.