Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Dec 26, 2012, 01:29 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Annual 'Lucky Bags' Coming to Japanese Apple Stores on January 2




During the new year in Japan, retailers often offer a Fukubukuro, or "mystery bag," which is a grab bag that is filled with a random assortment of products sold at a steep discount.

Apple has participated in this tradition for several years, and will once again be offering its "Lucky Bag" in seven different Japanese Apple stores on January 2.

Lucky Bags, which Apple sells for 33,000 yen or $390, traditionally contain items like iPods, headphones, and t-shirts. A few fortunate folks, however, have received big ticket items in previous years, like MacBook Airs or iPads, which have made Lucky Bags ultra popular in Japan.

Apple's grab bags are sold as is, and returns are not accepted unless a product is defective. Still, the bags have been quick sellers in previous years.

According to Tech in Asia, people begin to line up the night before in order to get their hands on a bag, as the sale is similar to Black Friday.
Quote:
Unfortunately, you'll have to get in line very early if want one of these Lucky Bags. People typically begin lining up at the Apple store on the night before, so if you show up in the morning, and still manage to secure a bag -- well, consider yourself lucky. I tried a couple of years ago, but walked away disappointed.
Like Apple's 12 Days of Christmas, this promotion is regionally limited to Japanese customers, though other countries, like China, may see the same traditional Apple Store sales during the new year.

Article Link: Annual 'Lucky Bags' Coming to Japanese Apple Stores on January 2
MacRumors is offline   0 Reply With Quote
Old Dec 26, 2012, 01:30 PM   #2
Hakone
macrumors 6502
 
Join Date: Oct 2011
Location: Southern California
I'd love to go but I don't have a car...
Hakone is offline   3 Reply With Quote
Old Dec 26, 2012, 01:33 PM   #3
Dr McKay
macrumors 68040
 
Dr McKay's Avatar
 
Join Date: Aug 2010
Location: Kirkland
Send a message via MSN to Dr McKay Send a message via Skype™ to Dr McKay
Quote:
Originally Posted by Hakone View Post
I'd love to go but I don't have a car...
Considering you live in California, are you referring to this car?

__________________
If only I could be so grossly incandescent.
Dr McKay is offline   35 Reply With Quote
Old Dec 26, 2012, 01:34 PM   #4
TheHateMachine
macrumors 6502a
 
Join Date: Sep 2012
Location: Houston, TX
Wonder what the odds are on these things. I bet Apple makes a killing off of this gambling system.
__________________
I own stuff that is cool and fits my needs.
TheHateMachine is offline   3 Reply With Quote
Old Dec 26, 2012, 01:35 PM   #5
macs4nw
macrumors 68020
 
macs4nw's Avatar
 
Join Date: Sep 2010
Location: On Safari…..
Feeling lucky, anyone? Worst case scenario, some extra gifts.

Last edited by macs4nw; Dec 26, 2012 at 01:47 PM.
macs4nw is offline   0 Reply With Quote
Old Dec 26, 2012, 01:36 PM   #6
eda
macrumors member
 
Join Date: Jun 2011
Location: Birmingham, England
Such a cool idea, wish they did them elsewhere!
eda is offline   3 Reply With Quote
Old Dec 26, 2012, 01:36 PM   #7
xFerrr
macrumors newbie
 
Join Date: Jun 2011
yeah! page updated again!
And, I don't believe in this "gift", of course they did math to get way more income than they should.
xFerrr is offline   1 Reply With Quote
Old Dec 26, 2012, 01:39 PM   #8
ArtOfWarfare
macrumors 603
 
ArtOfWarfare's Avatar
 
Join Date: Nov 2007
Send a message via Skype™ to ArtOfWarfare
It would be interesting to hear how many people just end up with gift cards or other it-cost-Apple-less-than-$400-to-make-the-contents bags.

I would imagine that many customers win. Apple is banking on the halo effect - if you own one Apple product, you're likely to buy more from them. Easy example: if you end up with an iOS device in your bag, you're likely to purchase media for it from iTunes. Apple collects 30% of each purchase you make on the store.
__________________
Don't tell me Macs don't last: 2007 iMac, 2007 Mac Mini, 2008 MacBook Air, all Vintage.
(iMac obsoletion: April 28, 2015, MBA: October 14, 2015, Mac Mini: March 9, 2016)
ArtOfWarfare is offline   5 Reply With Quote
Old Dec 26, 2012, 01:40 PM   #9
srxtr
macrumors 6502a
 
Join Date: Jul 2010
I'd love this
srxtr is offline   0 Reply With Quote
Old Dec 26, 2012, 01:43 PM   #10
BlueParadox
macrumors regular
 
Join Date: Sep 2010
Location: Melbourne, Australia
With everything so very globally connected these days, this could no doubt be popular outside of Japan - Australia, for example.

A win win, in a way, as one could be after one or all of the items contained within the bag, or one could use the contents for gifts, or one could sell some or all the stuff within a bag.
BlueParadox is offline   1 Reply With Quote
Old Dec 26, 2012, 01:45 PM   #11
CodeBreaker
macrumors 6502
 
Join Date: Nov 2010
Location: Sea of Tranquility
Now where did I keep my X-ray goggles?
__________________
.
CodeBreaker is offline   6 Reply With Quote
Old Dec 26, 2012, 01:48 PM   #12
TouchMint.com
macrumors 65816
 
TouchMint.com's Avatar
 
Join Date: May 2012
Location: Phoenix
Yea seems pretty sweet id grab one.
__________________
TouchMint.com iOS App Site
Adventure To Fate iOS RPG Game Site
Indie iOS Game: Adventure To Fate : A Quest To The Core JRPG

TouchMint.com is offline   1 Reply With Quote
Old Dec 26, 2012, 01:55 PM   #13
caligomez
macrumors regular
 
Join Date: Feb 2011
Location: San Juan, PR
APPLE, Y U No Do This Here?!!
__________________
15" Macbook Pro (2011), iPad mini, iPhone 5
caligomez is offline   2 Reply With Quote
Old Dec 26, 2012, 02:01 PM   #14
kas23
macrumors 603
 
kas23's Avatar
 
Join Date: Oct 2007
I already got a lucky bag.
kas23 is offline   0 Reply With Quote
Old Dec 26, 2012, 02:27 PM   #15
needfx
macrumors 68020
 
needfx's Avatar
 
Join Date: Aug 2010
Location: sizing things up, or down
I can't imagine the disappointment of an empty bag...
needfx is offline   0 Reply With Quote
Old Dec 26, 2012, 02:33 PM   #16
840quadra
Moderator
 
840quadra's Avatar
 
Join Date: Feb 2005
Location: Land of Free outdoor Freezers
Reminds me of a lockbox contained within one of the MMOs I frequently play. The Apple version appears to be more worth the money though!
840quadra is offline   0 Reply With Quote
Old Dec 26, 2012, 02:34 PM   #17
wordoflife
macrumors 604
 
wordoflife's Avatar
 
Join Date: Jul 2009
This is cool, I want to do this sometime.
wordoflife is offline   0 Reply With Quote
Old Dec 26, 2012, 02:41 PM   #18
hamkor04
macrumors 6502
 
Join Date: Apr 2011
Quote:
Originally Posted by eda View Post
Such a cool idea, wish they did them elsewhere!
There are so many "mystery bags" in UK especially in London, only differents is you can't find them as soon as you handle your money
__________________
“All this has happened before, and all this will happen again.”
hamkor04 is offline   0 Reply With Quote
Old Dec 26, 2012, 03:15 PM   #19
pablo7
macrumors 6502
 
Join Date: Nov 2008
Location: LOS ANGELES, CA.
Thanks again Apple for not including (screwing) U.S. customers in this promo.
pablo7 is offline   1 Reply With Quote
Old Dec 26, 2012, 03:20 PM   #20
pnoyblazed
macrumors 6502a
 
Join Date: Mar 2008
Location: Rockland/Manhattan
I would love to see pics of this year's lucky bags
pnoyblazed is offline   0 Reply With Quote
Old Dec 26, 2012, 04:03 PM   #21
weckart
macrumors 68020
 
Join Date: Nov 2004
Quote:
Originally Posted by eda View Post
Such a cool idea, wish they did them elsewhere!
Apple did one when it opened the first few Apple Stores. I queued up for one when Regent St opened. There was a predictable surge and I lost my place and missed out by about one or two places in the end.

I felt a lot better when I saw the contents of the lucky bag (holdall) as it was full of crap. Hardly anyone got an iPod and most just got the JBL OnStage iPod dock, T Shirt, random software nobody wanted (guide to London, I think) plus unmemorable small bits of tut. All that for the best part of £300.
weckart is offline   0 Reply With Quote
Old Dec 26, 2012, 04:25 PM   #22
puma1552
macrumors 68030
 
Join Date: Nov 2008
most people here forgot that this isnt an apple only thing, but rather common practice for many japanese retailers.

when in rome...
puma1552 is offline   8 Reply With Quote
Old Dec 26, 2012, 04:37 PM   #23
edwurtle
macrumors member
 
Join Date: Apr 2010
Most states will not allow such a grab bag offer. It's a form of gambling and states tend to try to control gambling. This is why all those US promotions must have a mail in "no purchase necessary" option. Even then some states don't allow promotions that involve chance.
edwurtle is offline   2 Reply With Quote
Old Dec 26, 2012, 04:42 PM   #24
zin
macrumors 6502
 
Join Date: May 2010
Location: United Kingdom
Quote:
Originally Posted by ArtOfWarfare View Post
It would be interesting to hear how many people just end up with gift cards or other it-cost-Apple-less-than-$400-to-make-the-contents bags.
If I remember from last year, the contents of the bags always are at least more than $400 if you were to buy them separately. So the consumer isn't losing out in any way.

But it probably costs Apple much less than $400 for the majority (if not all) of the bags.
zin is online now   2 Reply With Quote
Old Dec 26, 2012, 05:21 PM   #25
Thunderhawks
macrumors 68020
 
Join Date: Feb 2009
Quote:
Originally Posted by weckart View Post
Apple did one when it opened the first few Apple Stores. I queued up for one when Regent St opened. There was a predictable surge and I lost my place and missed out by about one or two places in the end.

I felt a lot better when I saw the contents of the lucky bag (holdall) as it was full of crap. Hardly anyone got an iPod and most just got the JBL OnStage iPod dock, T Shirt, random software nobody wanted (guide to London, I think) plus unmemorable small bits of tut. All that for the best part of £300.
According to an analyst there were two lines:

1) Lucky Bag

2) Unlucky bag
Are you sure you didn't look into a bag from this queue?
__________________
It's ready, when it's ready !
"Any fool can criticize, condemn and complain and most fools do." — Benjamin Franklin
Thunderhawks is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
'Lucky Bags' Go on Sale at Japanese Apple Stores, Big-Ticket Items Included MacRumors MacRumors.com News Discussion 107 Jan 5, 2014 04:46 PM
Japanese Apple Stores Again Selling Annual 'Lucky Bags' on January 2 MacRumors MacRumors.com News Discussion 71 Jan 2, 2014 12:06 AM
Apple's 2013 Annual Report: Inside the Numbers on Employees, Retail Stores, and More MacRumors MacRumors.com News Discussion 21 Oct 30, 2013 04:10 PM
Japanese 'lucky bags' PRSI offshoot thread mrsir2009 Politics, Religion, Social Issues 60 Dec 28, 2012 07:54 AM
You guys are so lucky to have Apple stores... tillsbury MacBook Pro 17 Oct 21, 2012 09:01 PM

Forum Jump

All times are GMT -5. The time now is 02:20 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC