Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > iPhone, iPod and iPad > iPhone

Reply
 
Thread Tools Search this Thread Display Modes
Old Jan 1, 2013, 03:08 PM   #1
KnightMan
Banned
 
Join Date: Sep 2012
What is with Apple's commercials as of late? Quite sad.

First there was Siri ads that were just downright misleading in how efficient it works, then the annoying commercial all about the new panoramic shot mode. Which Android phones had for years. Embarrassing to have a whole commercial on this one feature. But now Apple have outdone themselves and made a commercial about the "Do Not Disturb" function. Really? A whole commercial again on one function that isn't all that big of a deal. And on top of that doesn't work on New Years. Really Apple?
KnightMan is offline   4 Reply With Quote
Old Jan 1, 2013, 03:27 PM   #2
pat park
macrumors 6502a
 
Join Date: Nov 2011
Location: California
Do not disturb feature worked fine for me this morning. Did anyone else here actually experience the bug or was it just a story we read on MR?

None of my friends experienced it either. Just wondering.
__________________
pat park is offline   4 Reply With Quote
Old Jan 1, 2013, 05:12 PM   #3
scaredpoet
macrumors 603
 
scaredpoet's Avatar
 
Join Date: Apr 2007
What I experienced was the DND icon was still on the top banner, but I did still receive calls and texts. DND was still listed as "on" in Preferences, but I turned it off and the icon went away.

In any case, why does anyone care THIS MUCH about the commercials? You already have an iPhone. The ads are not aimed at you. They are aimed at people who don't have iOS devices yet but might be considering them. I which case, showing off features is EXACTLY what you're supposed to do.
__________________
If you're not a clairvoyant, then you shouldn't be speaking for a dead guy.
I'm here to talk about Apple stuff, and related tech stuff. Your political beliefs? I really couldn't care less about.
scaredpoet is offline   10 Reply With Quote
Old Jan 1, 2013, 05:22 PM   #4
ThatsMeRight
macrumors 68020
 
Join Date: Sep 2009
Quote:
Originally Posted by scaredpoet View Post
What I experienced was the DND icon was still on the top banner, but I did still receive calls and texts. DND was still listed as "on" in Preferences, but I turned it off and the icon went away.

In any case, why does anyone care THIS MUCH about the commercials? You already have an iPhone. The ads are not aimed at you. They are aimed at people who don't have iOS devices yet but might be considering them. I which case, showing off features is EXACTLY what you're supposed to do.
Yep, this. Was a bit surprised, though, about the latest commercial. It's basically about a horny man who is dreaming about girls and doesn't want to be disturbed, because in this case being disturbed is just 'wrong'. :P

Is an attitude I haven't seen from Apple in a while. It's less politically correct. And I like it.
ThatsMeRight is offline   0 Reply With Quote
Old Jan 1, 2013, 06:31 PM   #5
gmanist1000
macrumors 68020
 
gmanist1000's Avatar
 
Join Date: Sep 2009
Quote:
Originally Posted by pat park View Post
Do not disturb feature worked fine for me this morning. Did anyone else here actually experience the bug or was it just a story we read on MR?

None of my friends experienced it either. Just wondering.
My iPad didn't turn off DND.
gmanist1000 is offline   1 Reply With Quote
Old Jan 1, 2013, 06:34 PM   #6
Rocko1
macrumors 68000
 
Rocko1's Avatar
 
Join Date: Nov 2011
The wood lining in Steve Job's coffin is probably worn through by now from him rolling in it.
Rocko1 is offline   10 Reply With Quote
Old Jan 1, 2013, 06:35 PM   #7
Chris092881
In Time-Out
 
Join Date: Dec 2012
Quote:
Originally Posted by KnightMan View Post
First there was Siri ads that were just downright misleading in how efficient it works
Are you talking about the commercial with Martin Scorsese?
Chris092881 is offline   0 Reply With Quote
Old Jan 1, 2013, 06:39 PM   #8
Mrbobb
macrumors 601
 
Join Date: Aug 2012
The iPad Mini's was cute but the others yeah no edge whatsoever. Then again, Apple didn't really have any breakthrough product last year.
__________________
Solution: FREE, Explanation: Is gonna cost ya.
Mrbobb is offline   1 Reply With Quote
Old Jan 1, 2013, 06:43 PM   #9
Small White Car
macrumors G3
 
Small White Car's Avatar
 
Join Date: Aug 2006
Location: Washington DC
Quote:
Originally Posted by KnightMan View Post
Embarrassing to have a whole commercial on this one feature.
Smart phones are kind of past the general "you can make calls and use the internet" phase of ads. We all know that.

You don't see car commercials that say "it can take you from home to the store and back!" We all know that so that's not what they put in the ads.

If you're expecting mobile phones to go back from listing unique features to just telling us what phones do in general...well I don't think you'll find many companies doing that from here on out.


EDIT: Also worth noting, every "I'm a Mac" Ad was about one feature. There was the time machine one. The camera drivers one. The "we have Microsoft Office" one. And so on.

Last edited by Small White Car; Jan 1, 2013 at 06:49 PM.
Small White Car is offline   1 Reply With Quote
Old Jan 1, 2013, 10:30 PM   #10
stonyboys
macrumors 6502
 
Join Date: Oct 2012
I don't understand why you're so worked up about it, iPhone ads seem just the same as they used to...

But I do enjoy iPad mini ads a lot more, I actually rewatch those on youtube on a regular basis.
stonyboys is offline   0 Reply With Quote
Old Jan 1, 2013, 10:39 PM   #11
batting1000
macrumors 601
 
Join Date: Sep 2011
Location: Florida
DnD turned off properly on both my iPad mini and iPhone 5.

I don't really worry about Apple's commercials, but they are nice to watch. I can definitely see how they might appeal to someone looking to buy their first Apple product. Better than showing a wife transferring an assumedly explicit video to her husbands phone by way of NFC... *cough Samsung*
__________________
Verizon iPhone 5s - iOS 8.0 beta 3
iPad mini 16GB WiFi - iOS 7.1.2
Late 2012 i5 Mac mini
batting1000 is offline   0 Reply With Quote
Old Jan 1, 2013, 10:49 PM   #12
wordoflife
macrumors 604
 
wordoflife's Avatar
 
Join Date: Jul 2009
Location: Republic City, URN.
These were my favorite iPhone commercials. They were far better in the past. More lively



I'm trying to find if there's an English version, but it's basically the same.
english : http://www.youtube.com/watch?v=h3ir5uuTw9o
__________________
"When we hit our lowest point, we are open to the greatest change."
wordoflife is offline   0 Reply With Quote
Old Jan 1, 2013, 10:49 PM   #13
wxman2003
macrumors 65816
 
Join Date: Apr 2011
I don't buy anything based on commercials, only suckers do.
__________________
iMac I5, Macbook, iPad Air, iPad rMini, iPhone 5s, ATV 3
wxman2003 is offline   1 Reply With Quote
Old Jan 1, 2013, 10:59 PM   #14
batting1000
macrumors 601
 
Join Date: Sep 2011
Location: Florida
Quote:
Originally Posted by wxman2003 View Post
I don't buy anything based on commercials, only suckers do.
I don't think that's what Apple is aiming for. They want to get words into your head like "iPhone" and "iPad" so the next time you're near an Apple Store or Best Buy, etc, you'll be like "Oh yeah, I remember seeing xx on TV about the iPhone, let's go look."

It gets you interested and it gets you into a store where you'll find other products by the same company. Apple isn't set on making commercials so that you see it and automatically buy it. They show practical uses for hardware and software features so you realize it could be useful to have.
__________________
Verizon iPhone 5s - iOS 8.0 beta 3
iPad mini 16GB WiFi - iOS 7.1.2
Late 2012 i5 Mac mini
batting1000 is offline   0 Reply With Quote
Old Jan 1, 2013, 11:07 PM   #15
duneriderltr450
macrumors 6502
 
Join Date: Sep 2012
Location: Oregon
http://www.jamillahwarner.com/market...ns-from-apple/

Quote:
We associate weak communication with a weak product. So let’s take the time to get it right. Here are 3 lessons from Apple Commercials.

Visuals Matter
Don’t just use words to paint a picture. Let us see the new item in motion. Use video. Use photographs. Let us “see” it with words. Let us “touch” it with visuals. Never underestimate the power of an image, visuals matter in marketing and communication.

Less is More
Apple’s ads have a lot of white space in them. It’s designed to create a sense of openness. It shifts the focus onto the product that they are sharing and on to their words. There are no distractions and it makes it easy to connect with their key message.

Short is Sweet
One minute and two seconds. Two minutes and 15 seconds. Five minutes and 25 seconds. Some of these commercials aren’t even the length of a song and when that minute or two passes you understand what the ipod—ipad, mac air—whatever they are launching this week—you understand what it is and that you want one.
duneriderltr450 is offline   0 Reply With Quote
Old Jan 1, 2013, 11:14 PM   #16
wxman2003
macrumors 65816
 
Join Date: Apr 2011
Quote:
Originally Posted by batting1000 View Post
I don't think that's what Apple is aiming for. They want to get words into your head like "iPhone" and "iPad" so the next time you're near an Apple Store or Best Buy, etc, you'll be like "Oh yeah, I remember seeing xx on TV about the iPhone, let's go look."

It gets you interested and it gets you into a store where you'll find other products by the same company. Apple isn't set on making commercials so that you see it and automatically buy it. They show practical uses for hardware and software features so you realize it could be useful to have.
That makes more sense.
__________________
iMac I5, Macbook, iPad Air, iPad rMini, iPhone 5s, ATV 3
wxman2003 is offline   0 Reply With Quote
Old Jan 2, 2013, 10:47 AM   #17
takeshi74
macrumors 601
 
Join Date: Feb 2011
Quote:
Originally Posted by KnightMan View Post
What is with Apple's commercials as of late?
What's with the fixation on the commercials? My iPhone works just fine regardless of the ads on TV. Unless you need convincing to buy something then why are the ads relevant? An ad just tells you whatever the manufacturer wants you to think of the product. I don't even rely on them for shopping.

Last edited by dejo; Jan 2, 2013 at 11:08 AM. Reason: Quoted post deleted / removed response.
takeshi74 is offline   0 Reply With Quote
Old Jan 2, 2013, 11:33 AM   #18
millerhifi
macrumors regular
 
Join Date: Sep 2012
Location: Los Angeles Ca
Quote:
Originally Posted by pat park View Post
Do not disturb feature worked fine for me this morning. Did anyone else here actually experience the bug or was it just a story we read on MR?

None of my friends experienced it either. Just wondering.
This didn't affect me at midnight on NYE but it did on all my iDevice's last night. DND did not turn on at 11pm as scheduled last night on my iPhone but did on my iPad and neither turned off at the scheduled 7am this morning. I had to turn them both off this morning.
__________________
iPhone 5, 32 GB, White, AT&T
millerhifi is offline   1 Reply With Quote
Old Jan 2, 2013, 11:36 AM   #19
tl01
macrumors 6502a
 
Join Date: Jun 2010
Quote:
Originally Posted by KnightMan View Post
First there was Siri ads that were just downright misleading in how efficient it works, then the annoying commercial all about the new panoramic shot mode. Which Android phones had for years. Embarrassing to have a whole commercial on this one feature. But now Apple have outdone themselves and made a commercial about the "Do Not Disturb" function. Really? A whole commercial again on one function that isn't all that big of a deal. And on top of that doesn't work on New Years. Really Apple?
I didn't realize the commercials could only show the features that no other phone has?!

I think it is fine to educate the people who don't have an iphone about what they could use it for.
tl01 is offline   0 Reply With Quote
Old Jan 2, 2013, 11:43 AM   #20
Feed Me
Banned
 
Join Date: Jan 2012
Location: Location Location
Quote:
the new panoramic shot mode. Which Android phones had for years.
Indeed.
Thumb resize.
Feed Me is offline   1 Reply With Quote
Old Jan 2, 2013, 11:53 AM   #21
Interstella5555
macrumors 603
 
Interstella5555's Avatar
 
Join Date: Jun 2008
Pretty sad that people spend this much time thinking about ads.
Interstella5555 is offline   0 Reply With Quote
Old Jan 2, 2013, 12:10 PM   #22
WeegieMac
Guest
 
Join Date: Jan 2008
Location: Glasgow, UK
Quote:
Originally Posted by Interstella5555 View Post
Pretty sad that people spend this much time thinking about ads.
Even sadder that people come to a forum to make pedantic digs at Apple ads.
WeegieMac is offline   0 Reply With Quote
Old Jan 2, 2013, 12:44 PM   #23
Mrbobb
macrumors 601
 
Join Date: Aug 2012
Quote:
Originally Posted by Interstella5555 View Post
Pretty sad that people spend this much time thinking about ads.
Hey people in the ad business take it very seriously indeed.

But I don't think anybody here buy their phones for the ads, we talk about it here because Apple ads, in the past tend to make shots at the competition. 20 years later I can still remember the Macintosh ad with a single thin user guide popping on the table. We expect Apple Ads to be DIFFERENT, not so much lately.
__________________
Solution: FREE, Explanation: Is gonna cost ya.
Mrbobb is offline   0 Reply With Quote
Old Jan 2, 2013, 01:34 PM   #24
sc4rf4c3
macrumors regular
 
Join Date: Oct 2012
Apple should hire the guy that does the Shamwow, Slapchop, and Schticky commercials.
__________________
2012 13" Macbook Pro
iPad 4, iPhone5, HTC One
sc4rf4c3 is offline   1 Reply With Quote
Old Jan 2, 2013, 03:07 PM   #25
lelisa13p
macrumors 65816
 
lelisa13p's Avatar
 
Join Date: Mar 2009
Location: Atlanta, GA USA
Quote:
Originally Posted by sc4rf4c3 View Post
Apple should hire the guy that does the Shamwow, Slapchop, and Schticky commercials.
When he's not in jail? No, thanks.

I like the chamber music commercial, the one about noise-canceling.
__________________
Experience is what you get when you thought you were getting something else.
lelisa13p is offline   1 Reply With Quote

Reply
MacRumors Forums > iPhone, iPod and iPad > iPhone

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Vintage Video of Movie Critics Siskel and Ebert Reviewing Apple Commercials Surfaces Online MacRumors Mac Blog Discussion 17 Aug 1, 2013 11:57 AM
Apple Negotiating With Cable Companies and Networks to Allow Viewers to Pay to Skip Commercials MacRumors MacRumors.com News Discussion 166 Jul 29, 2013 09:53 AM
Can Apple still repair a Late 2008 MBP with no Apple Care? zooby MacBook Pro 7 Jul 18, 2013 07:04 PM
I find it sad that the "Apple Responds to DOMA ruling" thread was closed CaptHenryMorgan Site and Forum Feedback 5 Jun 29, 2013 11:56 AM
NEW! Apple Mac TV Commercials mtnDewFTW OS X 0 Jul 27, 2012 11:30 PM

Forum Jump

All times are GMT -5. The time now is 02:25 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC