This.
If anything it's superior to most everyone, they are just held to a higher "perfect" standard.
If it's unacceptable to anyone, DONT BUY ONE (especially over and over). But the 5 is so darn fabulous I can't blame you. The fact that people can't vote with their wallet is why no companies BOTHER to improve. Companies don't care about your feelings, they care about your $$$$!!!!
Even that being true, they should stop pretending like a mm "scuff" does anything negative except set off their OCD. It doesn't effect resale... Mainly because EVERY phone has teeny tiny imperfections. Show me a truly "perfect" new or used phone??? Not gonna happen.
Prove me wrong. Bet you can't. And if you haven't found your phone's imperfection yet, you just aren't looking hard enough...
Enjoy the phone FFS. It's phenomenal!