Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Feb 5, 2013, 02:40 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Firm Owning 'IPHONE' Trademark in Brazil Open to Selling Mark to Apple




Brazilian electronics maker IGB Electronica SA, which owns the trademark to 'IPHONE' in Brazil, has said it is willing to discuss selling the trademark to Apple following the launch of a line of Android phones bearing the 'IPHONE' mark in that country.

Bloomberg reports:
Quote:
The owner of the iPhone trademark in Brazil, IGB Eletronica SA, said it would consider selling the naming rights to Apple Inc.

"We're open to a dialogue for anything, anytime," said Eugenio Emilio Staub, chairman of IGB, in an interview in Sao Paulo. "We're not radicals."
Brazil's Institute for Industrial Property confirmed this week that IGB has exclusive rights to the 'iphone' mark as it relates to mobile phones. Apple had requested exclusive use of the word in 2006, but the request was not granted because IGB's trademark dated back to 2000.

Apple has sold the iPhone in Brazil for several years, but with this ruling it appears Apple will need to negotiate with IGB for the right to use the 'iPhone' mark. A similar situation occurred in China last year. Proview Technology owned the Chinese trademark to "iPad" and eventually sold the mark to Apple for $60 million.

Article Link: Firm Owning 'IPHONE' Trademark in Brazil Open to Selling Mark to Apple
MacRumors is offline   0 Reply With Quote
Old Feb 5, 2013, 02:41 PM   #2
timshundo
macrumors regular
 
Join Date: Jun 2009
Location: San Francisco, CA
Send a message via AIM to timshundo
Of course they are.
timshundo is offline   6 Reply With Quote
Old Feb 5, 2013, 02:41 PM   #3
Meandmunch
macrumors 6502
 
Join Date: Jan 2002
Cash grab. If this is legit, I would if I could.
__________________
GIBBS
Meandmunch is offline   3 Reply With Quote
Old Feb 5, 2013, 02:41 PM   #4
Michaelgtrusa
macrumors 603
 
Michaelgtrusa's Avatar
 
Join Date: Oct 2008
Location: Everywhere And Nowhere
Money talks eh? Everyone wants a piece.
__________________
iMACAll life is an experiment. The more experiments you make the better.
TWITTER TUMBLR
Michaelgtrusa is offline   0 Reply With Quote
Old Feb 5, 2013, 02:41 PM   #5
Risco
macrumors 65816
 
Join Date: Jul 2010
Location: United Kingdom
It's a done deal, you don't mess with Apple or it's lawyers.
__________________
Retina MBP 15" ( Mid 2014 ) iPhone 6 64GB iPad Air 2 64GB Wifi+Cellular
Apple TV Time Capsule ( 2013 ) 2TB Mac Mini (2014)
Risco is offline   1 Reply With Quote
Old Feb 5, 2013, 02:43 PM   #6
Dr McKay
macrumors 68040
 
Dr McKay's Avatar
 
Join Date: Aug 2010
Location: Kirkland
Send a message via MSN to Dr McKay Send a message via Skype™ to Dr McKay
Quote:
Originally Posted by Risco View Post
It's a done deal, you don't mess with Apple or it's lawyers.
Mess? They owned this trademark years before iPhone existed. How are they messing with Apple?
__________________
Worth the weight
Dr McKay is offline   52 Reply With Quote
Old Feb 5, 2013, 02:44 PM   #7
thekris1234
macrumors member
 
Join Date: Jun 2011
Yes, for the small sum of 8 billion, Apple can have it when they want.
thekris1234 is offline   1 Reply With Quote
Old Feb 5, 2013, 02:47 PM   #8
Rudy69
macrumors 6502
 
Join Date: Mar 2009
No kidding, that's what it was about the whole time. They'll never really make money selling their "IPHONE" android phones
Rudy69 is offline   5 Reply With Quote
Old Feb 5, 2013, 02:48 PM   #9
oliversl
macrumors 6502a
 
Join Date: Jun 2007
They're open to lawsuits and bankruptcy, good luck with that
__________________
My email after a captcha in: http://tinymailto.com/oliversl
oliversl is offline   0 Reply With Quote
Old Feb 5, 2013, 02:48 PM   #10
WhoDaKat
macrumors regular
 
Join Date: May 2006
Shocker!
WhoDaKat is offline   0 Reply With Quote
Old Feb 5, 2013, 02:48 PM   #11
Compile 'em all
macrumors 601
 
Compile 'em all's Avatar
 
Join Date: Apr 2005
Yeah man, just take the money!
__________________
Compile 'em all is offline   0 Reply With Quote
Old Feb 5, 2013, 02:50 PM   #12
Bubba Satori
macrumors 68040
 
Bubba Satori's Avatar
 
Join Date: Feb 2008
Location: B'ham
Apple should just buy Brazil.
Bubba Satori is offline   27 Reply With Quote
Old Feb 5, 2013, 02:51 PM   #13
mrsir2009
macrumors 604
 
mrsir2009's Avatar
 
Join Date: Sep 2009
Location: Melbourne, Australia
They’ll probably make more money selling the name to Apple than they would selling those... Things...
mrsir2009 is offline   8 Reply With Quote
Old Feb 5, 2013, 02:51 PM   #14
macsmurf
macrumors 65816
 
macsmurf's Avatar
 
Join Date: Aug 2007
Apple owns the trademark for "App Store". Amazon needs to respect that.

Oh wait. Wrong thread.
macsmurf is offline   4 Reply With Quote
Old Feb 5, 2013, 02:53 PM   #15
Bubba Satori
macrumors 68040
 
Bubba Satori's Avatar
 
Join Date: Feb 2008
Location: B'ham
Quote:
Originally Posted by macsmurf View Post
Apple owns the trademark for "App Store". Amazon needs to respect that.

Oh wait. Wrong thread.
Karma is not a beach in Rio.
Bubba Satori is offline   2 Reply With Quote
Old Feb 5, 2013, 02:54 PM   #16
Northgrove
macrumors 6502a
 
Join Date: Aug 2010
We are ready to sell it... for one BILLION dollars!
__________________
iPhone 5 • rMBP 15" (2012)
Northgrove is offline   1 Reply With Quote
Old Feb 5, 2013, 02:54 PM   #17
Radio
Banned
 
Join Date: Mar 2012
Location: Central California
they should sue apple for the iphone name

clearly firm owning iphone came up with original idea 1st
Radio is offline   2 Reply With Quote
Old Feb 5, 2013, 02:54 PM   #18
AngerDanger
macrumors 65816
 
AngerDanger's Avatar
 
Join Date: Dec 2008
Location: doing the Dada Polka
AngerDanger is offline   2 Reply With Quote
Old Feb 5, 2013, 02:54 PM   #19
Peace
macrumors P6
 
Peace's Avatar
 
Join Date: Apr 2005
Location: Space--The ONLY Frontier
IGB Electronica SA has Apple by the proverbial sack and they know it.

Apple's gonna pay a lot for this.
Peace is offline   5 Reply With Quote
Old Feb 5, 2013, 02:55 PM   #20
gugy
macrumors 68000
 
Join Date: Jan 2005
Location: La Jolla, CA
Quote:
Originally Posted by Bubba Satori View Post
Apple should just buy Brazil.
They can't afford it.
__________________
MacPro 2.66 12 Core, 30" and 23" ACDs, MacBook Pros, iPhones, iPads, iPods and tons of other Apple crap.
gugy is offline   11 Reply With Quote
Old Feb 5, 2013, 02:55 PM   #21
AustinIllini
macrumors Demi-God
 
AustinIllini's Avatar
 
Join Date: Oct 2011
Location: Austin, TX
that photo is moderately disturbing
__________________
"We pave the sunlit path toward justice together, brick by brick." - Tim Cook
iPhone 6 64GB Space Grey Mid 2014 13" rMBP iPad Mini Retina 32 GB
AustinIllini is online now   0 Reply With Quote
Old Feb 5, 2013, 02:56 PM   #22
gugy
macrumors 68000
 
Join Date: Jan 2005
Location: La Jolla, CA
Nothing new here.
Gradiente was after easy money anyway. They are a dying company and was never planning to make a phone in the first place.
__________________
MacPro 2.66 12 Core, 30" and 23" ACDs, MacBook Pros, iPhones, iPads, iPods and tons of other Apple crap.
gugy is offline   2 Reply With Quote
Old Feb 5, 2013, 02:57 PM   #23
Risco
macrumors 65816
 
Join Date: Jul 2010
Location: United Kingdom
Quote:
Originally Posted by Dr McKay View Post
Mess? They owned this trademark years before iPhone existed. How are they messing with Apple?
Yes mess, not in the context of current ownership but more that Apple always get's what it wants.
__________________
Retina MBP 15" ( Mid 2014 ) iPhone 6 64GB iPad Air 2 64GB Wifi+Cellular
Apple TV Time Capsule ( 2013 ) 2TB Mac Mini (2014)
Risco is offline   0 Reply With Quote
Old Feb 5, 2013, 02:58 PM   #24
Tiger8
macrumors 68000
 
Join Date: May 2011
Quote:
Originally Posted by Bubba Satori View Post
Apple should just buy Brazil.
Or Bermingham, oh wait, no one wants it even if it's for free
Tiger8 is offline   3 Reply With Quote
Old Feb 5, 2013, 02:58 PM   #25
notjustjay
macrumors 603
 
notjustjay's Avatar
 
Join Date: Sep 2003
Location: Canada, eh?
Quote:
Originally Posted by Dr McKay View Post
Mess? They owned this trademark years before iPhone existed. How are they messing with Apple?
Well, it all depends on what they originally trademarked it for. After all, it's been 8 years...

Maybe they had a legitimate purpose, but then when Apple released their own iPhone, maybe they realized they were sitting on a gold mine. All they had to do was call attention to the fact that they owned the trademark, maybe by announcing that (ahem) "Hey, we intend to make a phone called the IPhone! And we have every legal right to! Anybody have a problem with that?" and wait for Apple to come running in with bags of cash.

It's all speculation, but that's my theory.
__________________
.
notjustjay is offline   3 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Apple to Open First Retail Store in Brazil on February 15 MacRumors MacRumors.com News Discussion 23 Feb 8, 2014 08:47 AM
Apple Worked to Open Brazil Retail Store Ahead of World Cup MacRumors Mac Blog Discussion 5 Feb 7, 2014 11:30 PM
Apple Officially Loses 'iPhone' Trademark Dispute in Brazil, Appeals and Lawsuits Coming MacRumors iOS Blog Discussion 38 Feb 19, 2013 07:16 PM
Firm Launches 'IPHONE' Brand of Android Phones, Touts Trademark Ownership in Brazil MacRumors MacRumors.com News Discussion 264 Feb 5, 2013 11:50 PM
Apple owning your iPhone rickmave Wasteland 19 Sep 29, 2012 11:08 PM

Forum Jump

All times are GMT -5. The time now is 11:04 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC