Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Feb 12, 2013, 03:48 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Tim Cook: Apple Retail is 'The Face of The Company'




At this morning's Goldman Sachs Technology and Internet Conference, Apple CEO Tim Cook spoke about a number of topics including Apple's Retail division. Cook said that the company's stores are "the face of Apple" and that Apple will continue to invest in them, including the first Apple Retail location in Turkey.

Quote:
There's no better place to discover, explore, and learn about our products than in retail. Our team members there are the most amazing, awesome, incredible people on earth. It's the best retail experience. It's a retail experience where you walk in and you instantly realize the store is not here for the purpose of selling, it's here for the purpose of serving.

And so the Genius Bar helps you not only with an issue, but it helps you get more out of your Apple products over the life of them. The store acts as a gathering place. It's a place that has an important role in the community. And so if you look at an agenda on an Apple Store for any given day, you might find that there's a youth program going on where the kids from a local elementary school are coming in the store as a part of their field trip. You might find that there's a local musician that's entertaining people in that store on that night. It's incredibly exciting what these stores do.

I'm not even sure "store" is the right word anymore. They've taken on a role much broader than that. They are the face of Apple for almost all of our customers.
Retail accounted for $6.4 billion of Apple's revenue in the holiday quarter, despite the fact that retail has been without a leader since October when John Browett departed the company.

Cook had strong praise for Apple's executive staff today, saying that the executive boardroom is filled with superstars, specifically mentioning Bob Mansfield, Jeff Williams, Phil Schiller, Dan Riccio and Craig Federighi.

Cook's feelings about the quality of his lieutenants may be part of the reason retail has been without an executive for nearly four months. He said Apple may need to spend a significant amount of time to find a new retail head that matches up to the current executive suite -- particularly after the issues Apple had with Browett's management decisions.

Apple spent some 7 months looking for a replacement for Ron Johnson and Tim Cook had high praise for Browett after he was hired, calling him "the best by far". Some seven months after his hiring, Browett was out. The new retail head will need to oversee Apple's continued aggressive international expansion, including stores in a number of new countries including Turkey, Brazil, and Indonesia.

Article Link: Tim Cook: Apple Retail is 'The Face of The Company'
MacRumors is offline   0 Reply With Quote
Old Feb 12, 2013, 03:49 PM   #2
Votekinky06
macrumors 6502
 
Join Date: Jun 2011
"The new retail head will need to oversea Apple's continued aggressive international expansion..."

Pun intended?
__________________
MR Challenge Part 2 Score: 1
Votekinky06 is offline   7 Reply With Quote
Old Feb 12, 2013, 03:49 PM   #3
Mike Valmike
macrumors 6502a
 
Join Date: Feb 2012
Location: Chandler, Arizona
Future headline: Apple Stores Have Huge Impact in Turkey; Feathers Everywhere
Mike Valmike is offline   7 Reply With Quote
Old Feb 12, 2013, 03:50 PM   #4
iSayuSay
macrumors 68030
 
iSayuSay's Avatar
 
Join Date: Feb 2011
Retail? Old school.

I want Wholesale Store with steep discount!
iSayuSay is offline   2 Reply With Quote
Old Feb 12, 2013, 03:50 PM   #5
Squilly
macrumors 68000
 
Squilly's Avatar
 
Join Date: Nov 2012
Location: PA
"Retail accounted for $6.4 billion of Apple's revenue in the holiday quarter, despite the fact that retail has been without a leader since October when John Browett departed the company."
Didn't they gross $24.4 billion or something last quarter?
__________________
iPhone 5s 16gb Space Gray Sprint
Squilly is online now   0 Reply With Quote
Old Feb 12, 2013, 03:52 PM   #6
Fresh Pie
macrumors 6502a
 
Fresh Pie's Avatar
 
Join Date: Dec 2008
Location: Vermontpelier
Quote:
Originally Posted by Timmy Cook View Post
Our team members there are the most amazing, awesome, incredible people on earth.
He actually sounds like he's parodying himself.
__________________
Listen Ana hear my words / They're the ones you would think I would say / If there was a me for you
Fresh Pie is offline   2 Reply With Quote
Old Feb 12, 2013, 03:54 PM   #7
Hustler1337
macrumors 6502
 
Join Date: Dec 2010
Location: London, UK
Quote:
Originally Posted by iSayuSay View Post
Retail? Old school.

I want Wholesale Store with steep discount!
Apple and discount don't really go in the same sentence

Their 'discounts' shouldn't even be called that.
__________________
Early 2011 MacBook Pro 15" 2.0 GHz i7>> iPhone 4 16GB>>> iPhone 5S 32GB Space Grey
Hustler1337 is online now   0 Reply With Quote
Old Feb 12, 2013, 03:54 PM   #8
nikicampos
macrumors 6502
 
Join Date: Jul 2011
Why??

Why do you use caps for every word in the article title??
nikicampos is offline   1 Reply With Quote
Old Feb 12, 2013, 03:56 PM   #9
kingtj
macrumors 68000
 
Join Date: Oct 2003
Location: Poolesville, MD
Send a message via ICQ to kingtj
The store's purpose is serving, not selling?

If Apple would *really* embrace that one simple concept, they'd really be onto something with their retail outlets.

Unfortunately, the current reality is in some kind of murky space between the two, if you ask me?

For example, I was just recently pleased with the assistance I got as a walk-in customer at the Bethesda Row Apple store. I had my corporate issued iPad with me, which unfortunately was a hand-me down from some previous employee who didn't take the best care of it. (I can live with the scratches on the back of it, but the sync cable was frayed and literally coming apart by the dock connector.)

I really didn't want to pay out $20 for a new sync cable, since this wasn't even my personal iPad (and it's the old style connector anyway). The Apple retail person I spoke with told me she'd "see what she could do" and managed to come up with a brand new cable from the back room which she gave me for free. (Didn't even ask for the original cable back or anything.)

That's a great example of serving, not selling -- and is the kind of thing which keeps me a happy Apple customer. But just as often, I hear stories of Apple store employees and managers doing unscrupulous things to boost corporate sales figures, etc. etc. Good people are forced to transfer to lower-tier stores because they won't play the games to keep the numbers looking good. That's NOT prioritizing service by any means.
kingtj is offline   1 Reply With Quote
Old Feb 12, 2013, 04:00 PM   #10
ChrisTX
macrumors 68020
 
Join Date: Dec 2009
Location: Texas
Apple has the best retail stores around. The hands on with the products, and exceptional customer service is a win win for us all!
__________________
Thanks Steve for all of the awesome technology!
Proud owner of an early 2011 15" MacBook Pro, First gen 15" MacBook Pro, iPad 3, Apple TV, Prototype iPhone 5P, and numerous iPods.
ChrisTX is offline   1 Reply With Quote
Old Feb 12, 2013, 04:05 PM   #11
Aidan5806
macrumors 6502
 
Join Date: Feb 2012
Quote:
Originally Posted by Squilly View Post
"Retail accounted for $6.4 billion of Apple's revenue in the holiday quarter, despite the fact that retail has been without a leader since October when John Browett departed the company."
Didn't they gross $24.4 billion or something last quarter?
uhhhhhhhh No. That would be almost half of their revenue.
__________________
Aidan Maycock: Future CEO of Apple, inc.
Aidan5806 is offline   0 Reply With Quote
Old Feb 12, 2013, 04:06 PM   #12
Mac Fly (film)
macrumors 6502
 
Join Date: Feb 2006
Location: Ireland
Their new retail head should be an internal hire. There was a few names thrown round a while back. They should pick the best one of those guys and make him the interim leader, so they can replace him if he's bad for the job without any bad PR. and if he's good they can make him permanent.
Mac Fly (film) is offline   0 Reply With Quote
Old Feb 12, 2013, 04:12 PM   #13
Rogifan
macrumors 604
 
Rogifan's Avatar
 
Join Date: Nov 2011
Quote:
Cook had strong praise for Apple's executive staff today, saying that the executive boardroom is filled with superstars, specifically mentioning Bob Mansfield, Jeff Williams, Phil Schiller, Dan Riccio and Craig Federighi.
MR, you forgot Jony Ive who was the first person Cook mentioned. Cook said he was ecstatic about Ive getting involved with software. The one not mentioned (I guess Cook forgot lol) was Eddy Cue.
__________________
"Liberals claim to want to give a hearing to other views, but then are shocked and offended to discover that there are other views." - William F. Buckley, Jr.
Rogifan is offline   0 Reply With Quote
Old Feb 12, 2013, 04:12 PM   #14
BigJayhawk
macrumors regular
 
Join Date: Jan 2003
Location: New Jersey
Send a message via AIM to BigJayhawk
Why? Why? Did You Ask???

Quote:
Originally Posted by nikicampos View Post
Why do you use caps for every word in the article title??
Since you asked (rather than Googling it yourself):

Title case, or up style, is another method. Whether or not you capitalize a word in a title depends on its part of speech. According to most style guides that use title case, the basic rules are as follows:

Capitalize the first and last word in a title, regardless of part of speech

Capitalize all nouns (baby, country, picture), pronouns (you, she, it), verbs (walk, think, dream), adjectives (sweet, large, perfect), adverbs (immediately, quietly), and subordinating conjunctions (as, because, although)

Lowercase “to” as part of an infinitive

Lowercase all articles (a, the), prepositions (to, at, in, with), and coordinating conjunctions (and, but, or)

For example:

Why It’s Never Too Late to Learn Grammar (all words capitalized except “to,” a preposition)

ANOTHER GOOD (and correct) EXAMPLE WOULD BE:

Apple Retail is the Face of the Company, Though Lacking a Leader
BigJayhawk is offline   6 Reply With Quote
Old Feb 12, 2013, 04:17 PM   #15
ryanflucas
macrumors regular
 
Join Date: Mar 2006
Location: Milwaukee, WI
Apple needs a guy to intro for Cook. Someone who walks on the stage and rallies the troops, cracks a sarcastic joke, and then hands the mic over to Cook. Someone to get on TV and be a face in commercials.

Just hire Noah Wyle already.
ryanflucas is offline   3 Reply With Quote
Old Feb 12, 2013, 04:20 PM   #16
WardC
macrumors 68020
 
WardC's Avatar
 
Join Date: Oct 2007
Location: Fort Worth, TX
Send a message via AIM to WardC
-comment withdrawn-

I'm starting to think Tim Cook might be a smart man after all, he has handled things quite well up to this point, and Apple has continued to deliver some great, innovative, high quality products. The company is still making good money, expanding rapidly, and making smart business decisions. I don't Apple has lost its touch quite yet.
__________________
iMac 27" 3.4GHz i7 SSD 16GB RAM
MacBook Pro 15-inch 2.6GHz i7 256GB SSD/ 16GB RAM
iPhone 5 White 64GB
Thinking about Apple...

Last edited by WardC; Feb 12, 2013 at 06:19 PM.
WardC is offline   0 Reply With Quote
Old Feb 12, 2013, 04:27 PM   #17
tshrimp
macrumors 6502
 
Join Date: Mar 2012
"There's no better place to discover, explore, and learn about our products than in retail....."

What????

All I got from retail was incorrect information. However, the people here at Macrumors were great at responding to posts and educating me on Macs, etc. Thanks Macrumor posters for filling the gap that Apple could not fill for me.

This is also why I do not have AppleCare. 4 calls to Apple 0 resolutions, but again thanks to you guys here at Macrumors for filling in for Apple.
tshrimp is offline   3 Reply With Quote
Old Feb 12, 2013, 04:28 PM   #18
toughboy
macrumors 6502a
 
toughboy's Avatar
 
Join Date: May 2003
Location: Izmir, Turkey
Send a message via ICQ to toughboy Send a message via MSN to toughboy
Apple Stores in Turkey!! Bring them on Tim!!
__________________
12" PB G4 Rev A ~ "Ice" (what an irony!)
15.2" PB G4 ~ "DevIce"
17" MBP 2.5GHz/4GB/ Hi-Res LED Screen FTW! ~ "BigMac"
toughboy is offline   1 Reply With Quote
Old Feb 12, 2013, 04:34 PM   #19
swingerofbirch
macrumors 68030
 
Join Date: Oct 2003
Location: The Amalgamated States of Central North America
Those stores are like walking into a Mardi Gras parade packed into a shoebox. I avoid them.
swingerofbirch is offline   1 Reply With Quote
Old Feb 12, 2013, 04:42 PM   #20
constantsnags!
macrumors newbie
 
Join Date: Apr 2008
As an ex Apple Retail creative trainer of 3 years, and having spoken to a few friends still working there, I'm reliably informed that morale is in the toilet, that the JB hiring caused unbelievable misery and uncertainty, and that people behind the Genius Bar especially are now being worked to within an inch of their lives. Promotion from within in Apple Retail was actually a possibility when I started; these days you're more likely to find unicorn in your lasagne (that'll give a hint as to which country I'm in). Innovation has pretty much dried up, and there's no founder waiting in the wings (unless....Woz!?!?) to bring it back from the brink this time around.
constantsnags! is offline   0 Reply With Quote
Old Feb 12, 2013, 05:03 PM   #21
Rogifan
macrumors 604
 
Rogifan's Avatar
 
Join Date: Nov 2011
Quote:
Originally Posted by constantsnags! View Post
As an ex Apple Retail creative trainer of 3 years, and having spoken to a few friends still working there, I'm reliably informed that morale is in the toilet, that the JB hiring caused unbelievable misery and uncertainty, and that people behind the Genius Bar especially are now being worked to within an inch of their lives. Promotion from within in Apple Retail was actually a possibility when I started; these days you're more likely to find unicorn in your lasagne (that'll give a hint as to which country I'm in). Innovation has pretty much dried up, and there's no founder waiting in the wings (unless....Woz!?!?) to bring it back from the brink this time around.
I love how people say these things as if they're matter of fact. I'd love to see you say that to Cook or one of his SVP's faces.
__________________
"Liberals claim to want to give a hearing to other views, but then are shocked and offended to discover that there are other views." - William F. Buckley, Jr.
Rogifan is offline   1 Reply With Quote
Old Feb 12, 2013, 05:31 PM   #22
jamescobalt
macrumors newbie
 
Join Date: Mar 2012
Slightly off topic...

I'm curious- have they ever addressed the 'Genius Bar' name criticism? It seems like nobody likes it, Apple fans included. My coworker mentioned as much just the other day. With what appears to be overwhelming dislike from both fans and detractors, why has Apple stuck with the name for so long? Jobs wanted it? Market research committees worked with a specific isolated population?

Also, what do they call it in other countries? Is it a straight translation of "genius", or is it something entirely different?

And... why is the sky blue?
jamescobalt is offline   0 Reply With Quote
Old Feb 12, 2013, 05:32 PM   #23
JarScott
macrumors 6502a
 
Join Date: May 2011
Location: England, UK
Didn't Bob Mansfield retire and didn't Cook sack Phil Schiller?
__________________
iPad Air 16GB Space Grey, iPhone 5s 16GB Gold, 15" MacBook Pro with Retina Display
JarScott is offline   0 Reply With Quote
Old Feb 12, 2013, 05:34 PM   #24
SiPat
macrumors regular
 
Join Date: Jun 2009
I like our local Apple Store -- it isn't just there for people to test or buy Apple products, it's like face-to-face Facebook where people (who would love to own iPad or Macbook but can't for whatever reason) meet and get to use Apple products FoC because every device is connected to the Store's WiFi.
SiPat is offline   0 Reply With Quote
Old Feb 12, 2013, 05:37 PM   #25
Appsolutism
macrumors newbie
 
Join Date: Feb 2013
Not so perfect experience

Just went today to the Apple Store at the Louvre-Carousel location in Paris to get an iPad mini. I had to wait at least 10 min to get an employee to take my order. The store was busy (like every Apple store) but not crowded. This definitely didn't feel like premium service and was by no means an exceptional experience. I felt rather like being in a conventional shop where lazy and semi-competent people work. Or maybe it's just the French work ethic, which sucks.
Appsolutism is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 03:27 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC