Tim Cook: Apple Retail is 'The Face of The Company'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 12, 2013.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    At this morning's Goldman Sachs Technology and Internet Conference, Apple CEO Tim Cook spoke about a number of topics including Apple's Retail division. Cook said that the company's stores are "the face of Apple" and that Apple will continue to invest in them, including the first Apple Retail location in Turkey.

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    Retail accounted for $6.4 billion of Apple's revenue in the holiday quarter, despite the fact that retail has been without a leader since October when John Browett departed the company.

    Cook had strong praise for Apple's executive staff today, saying that the executive boardroom is filled with superstars, specifically mentioning Bob Mansfield, Jeff Williams, Phil Schiller, Dan Riccio and Craig Federighi.

    Cook's feelings about the quality of his lieutenants may be part of the reason retail has been without an executive for nearly four months. He said Apple may need to spend a significant amount of time to find a new retail head that matches up to the current executive suite -- particularly after the issues Apple had with Browett's management decisions.

    Apple spent some 7 months looking for a replacement for Ron Johnson and Tim Cook had high praise for Browett after he was hired, calling him "the best by far". Some seven months after his hiring, Browett was out. The new retail head will need to oversee Apple's continued aggressive international expansion, including stores in a number of new countries including Turkey, Brazil, and Indonesia.

    Article Link: Tim Cook: Apple Retail is 'The Face of The Company'
     
  2. macrumors 6502

    Joined:
    Jun 10, 2011
    #2
    "The new retail head will need to oversea Apple's continued aggressive international expansion..."

    Pun intended?;)
     
  3. macrumors 6502a

    Joined:
    Feb 27, 2012
    Location:
    Chandler, Arizona
    #3
    Future headline: Apple Stores Have Huge Impact in Turkey; Feathers Everywhere
     
  4. macrumors 68030

    iSayuSay

    Joined:
    Feb 6, 2011
    #4
    Retail? Old school.

    I want :apple: Wholesale Store with steep discount! :D
     
  5. macrumors 68020

    Squilly

    Joined:
    Nov 17, 2012
    Location:
    PA
    #5
    "Retail accounted for $6.4 billion of Apple's revenue in the holiday quarter, despite the fact that retail has been without a leader since October when John Browett departed the company."
    Didn't they gross $24.4 billion or something last quarter?
     
  6. macrumors 68000

    AngerDanger

    Joined:
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    #6
    He actually sounds like he's parodying himself. :D
     
  7. macrumors 65816

    Hustler1337

    Joined:
    Dec 23, 2010
    Location:
    London, UK
    #7
    Apple and discount don't really go in the same sentence :D

    Their 'discounts' shouldn't even be called that.
     
  8. macrumors 6502a

    Joined:
    Jul 23, 2011
    #8
    Why??

    Why do you use caps for every word in the article title??
     
  9. macrumors 68000

    Joined:
    Oct 23, 2003
    Location:
    Brunswick, MD
    #9
    The store's purpose is serving, not selling?

    If Apple would *really* embrace that one simple concept, they'd really be onto something with their retail outlets.

    Unfortunately, the current reality is in some kind of murky space between the two, if you ask me?

    For example, I was just recently pleased with the assistance I got as a walk-in customer at the Bethesda Row Apple store. I had my corporate issued iPad with me, which unfortunately was a hand-me down from some previous employee who didn't take the best care of it. (I can live with the scratches on the back of it, but the sync cable was frayed and literally coming apart by the dock connector.)

    I really didn't want to pay out $20 for a new sync cable, since this wasn't even my personal iPad (and it's the old style connector anyway). The Apple retail person I spoke with told me she'd "see what she could do" and managed to come up with a brand new cable from the back room which she gave me for free. (Didn't even ask for the original cable back or anything.)

    That's a great example of serving, not selling -- and is the kind of thing which keeps me a happy Apple customer. But just as often, I hear stories of Apple store employees and managers doing unscrupulous things to boost corporate sales figures, etc. etc. Good people are forced to transfer to lower-tier stores because they won't play the games to keep the numbers looking good. That's NOT prioritizing service by any means.
     
  10. macrumors 68030

    ChrisTX

    Joined:
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    Location:
    Texas
    #10
    Apple has the best retail stores around. The hands on with the products, and exceptional customer service is a win win for us all!
     
  11. macrumors 6502

    Joined:
    Feb 20, 2012
    #11
    uhhhhhhhh No. That would be almost half of their revenue.
     
  12. macrumors 6502a

    Mac Fly (film)

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    Location:
    Ireland
    #12
    Their new retail head should be an internal hire. There was a few names thrown round a while back. They should pick the best one of those guys and make him the interim leader, so they can replace him if he's bad for the job without any bad PR. and if he's good they can make him permanent.
     
  13. macrumors G5

    Rogifan

    Joined:
    Nov 14, 2011
    #13
    MR, you forgot Jony Ive who was the first person Cook mentioned. Cook said he was ecstatic about Ive getting involved with software. The one not mentioned (I guess Cook forgot lol) was Eddy Cue.
     
  14. macrumors regular

    Joined:
    Jan 8, 2003
    Location:
    New Jersey
    #14
    Why? Why? Did You Ask???

    Since you asked (rather than Googling it yourself):

    Title case, or up style, is another method. Whether or not you capitalize a word in a title depends on its part of speech. According to most style guides that use title case, the basic rules are as follows:

    Capitalize the first and last word in a title, regardless of part of speech

    Capitalize all nouns (baby, country, picture), pronouns (you, she, it), verbs (walk, think, dream), adjectives (sweet, large, perfect), adverbs (immediately, quietly), and subordinating conjunctions (as, because, although)

    Lowercase “to” as part of an infinitive

    Lowercase all articles (a, the), prepositions (to, at, in, with), and coordinating conjunctions (and, but, or)

    For example:

    Why It’s Never Too Late to Learn Grammar (all words capitalized except “to,” a preposition)

    ANOTHER GOOD (and correct) EXAMPLE WOULD BE:

    Apple Retail is the Face of the Company, Though Lacking a Leader
     
  15. macrumors regular

    ryanflucas

    Joined:
    Mar 28, 2006
    Location:
    Milwaukee, WI
    #15
    Apple needs a guy to intro for Cook. Someone who walks on the stage and rallies the troops, cracks a sarcastic joke, and then hands the mic over to Cook. Someone to get on TV and be a face in commercials.

    Just hire Noah Wyle already. :p
     
  16. WardC, Feb 12, 2013
    Last edited: Feb 12, 2013

    macrumors 68030

    WardC

    Joined:
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    Location:
    Fort Worth, TX
    #16
    -comment withdrawn-

    I'm starting to think Tim Cook might be a smart man after all, he has handled things quite well up to this point, and Apple has continued to deliver some great, innovative, high quality products. The company is still making good money, expanding rapidly, and making smart business decisions. I don't Apple has lost its touch quite yet.
     
  17. macrumors 6502

    Joined:
    Mar 30, 2012
    #17
    "There's no better place to discover, explore, and learn about our products than in retail....."

    What????

    All I got from retail was incorrect information. However, the people here at Macrumors were great at responding to posts and educating me on Macs, etc. Thanks Macrumor posters for filling the gap that Apple could not fill for me.

    This is also why I do not have AppleCare. 4 calls to Apple 0 resolutions, but again thanks to you guys here at Macrumors for filling in for Apple.
     
  18. macrumors 6502a

    toughboy

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    Izmir, Turkey
  19. macrumors 68030

    Joined:
    Oct 24, 2003
    Location:
    The Amalgamated States of Central North America
    #19
    Those stores are like walking into a Mardi Gras parade packed into a shoebox. I avoid them.
     
  20. macrumors newbie

    constantsnags!

    Joined:
    Apr 16, 2008
    #20
    As an ex Apple Retail creative trainer of 3 years, and having spoken to a few friends still working there, I'm reliably informed that morale is in the toilet, that the JB hiring caused unbelievable misery and uncertainty, and that people behind the Genius Bar especially are now being worked to within an inch of their lives. Promotion from within in Apple Retail was actually a possibility when I started; these days you're more likely to find unicorn in your lasagne (that'll give a hint as to which country I'm in). Innovation has pretty much dried up, and there's no founder waiting in the wings (unless....Woz!?!?) to bring it back from the brink this time around.
     
  21. macrumors G5

    Rogifan

    Joined:
    Nov 14, 2011
    #21
    I love how people say these things as if they're matter of fact. I'd love to see you say that to Cook or one of his SVP's faces. :rolleyes:
     
  22. macrumors member

    jamescobalt

    Joined:
    Mar 7, 2012
    Location:
    Boston, MA
    #22
    Slightly off topic...

    I'm curious- have they ever addressed the 'Genius Bar' name criticism? It seems like nobody likes it, Apple fans included. My coworker mentioned as much just the other day. With what appears to be overwhelming dislike from both fans and detractors, why has Apple stuck with the name for so long? Jobs wanted it? Market research committees worked with a specific isolated population? :confused:

    Also, what do they call it in other countries? Is it a straight translation of "genius", or is it something entirely different?

    And... why is the sky blue?
     
  23. macrumors 68020

    JarScott

    Joined:
    May 19, 2011
    Location:
    Leicestershire, UK
    #23
    Didn't Bob Mansfield retire and didn't Cook sack Phil Schiller? :confused:
     
  24. macrumors regular

    Joined:
    Jun 20, 2009
    #24
    I like our local Apple Store -- it isn't just there for people to test or buy Apple products, it's like face-to-face Facebook where people (who would love to own iPad or Macbook but can't for whatever reason) meet and get to use Apple products FoC because every device is connected to the Store's WiFi.
     
  25. macrumors newbie

    Joined:
    Feb 12, 2013
    #25
    Not so perfect experience

    Just went today to the Apple Store at the Louvre-Carousel location in Paris to get an iPad mini. I had to wait at least 10 min to get an employee to take my order. The store was busy (like every Apple store) but not crowded. This definitely didn't feel like premium service and was by no means an exceptional experience. I felt rather like being in a conventional shop where lazy and semi-competent people work. Or maybe it's just the French work ethic, which sucks.
     

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