Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer

MacRumors · Feb 14, 2013, 08:59 PM

RetailWeek is reporting that former Apple Senior Vice President of Retail John Browett has taken a job as the chief executive of United Kingdom fashion and accessories retailer Monsoon Accessorize. Browett will start on March 4, almost 5 months after leaving his position at Apple.

Browett had been with Apple for about seven months and was hired after Apple had conducted a 7 month search for the replacement of Ron Johnson, another former retail head. Although Cook had high praise for Browett after he was hired, there were some issues that Apple had with his management decisions. Before arriving at Apple, Browett was praised for turning around electronics retailer Dixons.

Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim.*At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company".

Article Link: Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer

ThunderSkunk · Feb 14, 2013, 09:02 PM

Well he certainly looks pleased with himself there, so, congratulations, I guess.

bommai · Feb 14, 2013, 09:03 PM

Don Johnson! It is Ron. Yikes.

parish · Feb 14, 2013, 09:17 PM

Quote:

Originally Posted by bommai

Don Johnson! It is Ron. Yikes.

Yeah, I thought that sounded wrong

Koodauw · Feb 14, 2013, 09:28 PM

Quote:

Originally Posted by bommai

Don Johnson! It is Ron. Yikes.

That was good for some LULZ. Details... just not that important these days.

dazed · Feb 14, 2013, 09:39 PM

It's amazing how clowns like this find jobs.

charlituna · Feb 14, 2013, 09:50 PM

I know that blogs love to get hits by name dropping Apple and scant connections to Apple, but really. Do we now have to put up with play by play articles on everything that happens in the FORMER SVP's life and career. Aren't there some standards.

Robert.Walter · Feb 14, 2013, 09:50 PM

Who cares? Why waste time discussing the trash after its already been carted off to the kerb?

Mackan · Feb 14, 2013, 09:52 PM

Quote:

Originally Posted by dazed

It's amazing how clowns like this find jobs.

Same can be said about Apple. Tim's comment about hiring him, and then they also manage to give him some stocks before they fired him. Well executed, indeed.

Squilly · Feb 14, 2013, 09:56 PM

Quote:

Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim.*At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company".

Can someone say ironic?

Jayse · Feb 14, 2013, 10:38 PM

Good riddance!

SilentLoner · Feb 14, 2013, 10:38 PM

Watch monsoon and accessorize go into administration.... you heard it here first.

buysp · Feb 14, 2013, 10:47 PM

I feel sorry for Monsoon Accessorize employees!
Hiring Browett was one of Timmys big mistakes!

Technarchy · Feb 14, 2013, 11:08 PM

John Browett gets hired, expect to get fired.

That's the extent of his creativity.

thedeejay · Feb 14, 2013, 11:38 PM

He should work at my local gym. It's gone to **** anyways. At least he can't **** that up..

markie · Feb 15, 2013, 12:46 AM

The guy isn't trash, he clearly knows what he's doing money-wise. The problem is that cost cutting isn't Apple's style. I think he'll fit it well at Accessorize. Which, BTW, I don't like. Claire's is about a million times better

MacFan23 · Feb 15, 2013, 01:25 AM

It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".

Ironduke · Feb 15, 2013, 02:56 AM

you the man JB

you the man

rmwebs · Feb 15, 2013, 03:05 AM

Quite telling when no tech-based company wants him so he has to go to a teenage girls fashion shop.

Astroexe · Feb 15, 2013, 03:27 AM

Wow, Monsoon, really? That's certainly *is* a long fall.

FirePhantom · Feb 15, 2013, 03:41 AM

Quote:

Originally Posted by MacFan23

It's crazy how disrespectful some people on this forum are!
The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".

His main business philosophy is cutting spending by cutting hard-working, loyal employees. All he clearly cares about is his own career, his own stock options, and his own bonuses — which he gets at the expense of hundreds if not thousands of others.

From a working-class person's perspective, he is the epitome of trash.

Furthermore, he doesn't care about customers or the customer's experience.

So from an Apple fan and Apple Store shopper's perspective, he is a clown.

crossifixio · Feb 15, 2013, 04:12 AM

Quote:

Originally Posted by Robert.Walter

Who cares? Why waste time discussing the trash after its already been carted off to the kerb?

Thank you exactly what I was thinking!

Going Digital · Feb 15, 2013, 04:14 AM

With all the retailers that have been closing in the UK recently and his track record it looks like monsoon will be on the casualty list soon.

moose.boy · Feb 15, 2013, 04:15 AM

I suspect that most people being 'disrespectful' have had the misfortunate to shop in the chain (Dixons / Currys / PC World) that he used to work for.

It was and still is a horrible, frustrating, over priced experience.

I don't think there was a single sane person in the UK who thought that his hiring was sensible or appropriate.

Mike MA · Feb 15, 2013, 04:50 AM

Did the guys at Monsoon Accessorize read the news actually?

Feb 14, 2013, 08:59 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer RetailWeek is reporting that former Apple Senior Vice President of Retail John Browett has taken a job as the chief executive of United Kingdom fashion and accessories retailer Monsoon Accessorize. Browett will start on March 4, almost 5 months after leaving his position at Apple. Browett had been with Apple for about seven months and was hired after Apple had conducted a 7 month search for the replacement of Ron Johnson, another former retail head. Although Cook had high praise for Browett after he was hired, there were some issues that Apple had with his management decisions. Before arriving at Apple, Browett was praised for turning around electronics retailer Dixons. Apple Retail has gone 4 months without a retail head since Browett's dismissal, and the retail team has reported directly to CEO Tim Cook in the interim.*At the Goldman Sachs Technology and Internet Conference a couple days ago, Cook said that Apple retail is "the face of the company". Article Link: Former Apple Retail VP John Browett Takes Executive Job at UK Fashion Retailer
	0

Feb 14, 2013, 09:39 PM	#6
dazed macrumors 6502 Join Date: Jun 2007	It's amazing how clowns like this find jobs.
	22

Feb 14, 2013, 10:38 PM	#11
Jayse macrumors member Join Date: Jun 2010 Location: Sydney, Australia	Good riddance! __________________ 13" MacBook Air 1.7GHz i5 256GB; iPhone 4 32GB
	6

Feb 14, 2013, 11:08 PM	#14
Technarchy macrumors 68020 Join Date: May 2012	John Browett gets hired, expect to get fired. That's the extent of his creativity. __________________ Steve Jobs, January 9th 2007, 10:44am: "We filed for over 200 patents for all the inventions in iPhone and we intend to protect them."
	9

Feb 15, 2013, 02:56 AM	#18
Ironduke macrumors 65816 Join Date: Nov 2006 Location: England	you the man JB you the man __________________ iMac 21.5" 4GB Ram, ATI 4670, 500GB HD - 13" Unibody Macbook Collectors Edition 2.4GHz, 4GB Ram, 320GB HD - iPhone 3G
	0

Feb 14, 2013, 09:02 PM	#2
ThunderSkunk macrumors 65816 Join Date: Dec 2007 Location: On da moon.	Well he certainly looks pleased with himself there, so, congratulations, I guess.
	0

Feb 14, 2013, 09:03 PM	#3
bommai macrumors 6502 Join Date: May 2003 Location: Melbourne, FL	Don Johnson! It is Ron. Yikes.
	1

Feb 14, 2013, 09:50 PM	#7
charlituna macrumors 601 Join Date: Jun 2008 Location: Los Angeles, CA	I know that blogs love to get hits by name dropping Apple and scant connections to Apple, but really. Do we now have to put up with play by play articles on everything that happens in the FORMER SVP's life and career. Aren't there some standards.
	13

Feb 14, 2013, 09:50 PM	#8
Robert.Walter macrumors member Join Date: Jul 2012	Who cares? Why waste time discussing the trash after its already been carted off to the kerb?
	15

Feb 14, 2013, 10:38 PM	#12
SilentLoner macrumors 6502a Join Date: Dec 2007	Watch monsoon and accessorize go into administration.... you heard it here first.
	6

Feb 14, 2013, 10:47 PM	#13
buysp macrumors regular Join Date: Feb 2013 Location: Sydney, Australia	I feel sorry for Monsoon Accessorize employees! Hiring Browett was one of Timmys big mistakes!
	6

Feb 14, 2013, 11:38 PM	#15
thedeejay macrumors regular Join Date: Aug 2012 Location: Canada	He should work at my local gym. It's gone to ** anyways. At least he can't ** that up..
	2

Feb 15, 2013, 12:46 AM	#16
markie macrumors 6502 Join Date: Sep 2003	The guy isn't trash, he clearly knows what he's doing money-wise. The problem is that cost cutting isn't Apple's style. I think he'll fit it well at Accessorize. Which, BTW, I don't like. Claire's is about a million times better
	4

Feb 15, 2013, 01:25 AM	#17
MacFan23 macrumors regular Join Date: Feb 2010	It's crazy how disrespectful some people on this forum are! The guy simply wasn't the right fit for Apple, he is by no means a "clown" or "trash".
	12

Feb 15, 2013, 03:05 AM	#19
rmwebs macrumors 68030 Join Date: Apr 2007 Location: North London, England	Quite telling when no tech-based company wants him so he has to go to a teenage girls fashion shop. __________________ Walt Disney World Guide
	11

Feb 15, 2013, 03:27 AM	#20
Astroexe macrumors member Join Date: Feb 2012	Wow, Monsoon, really? That's certainly is a long fall. __________________ 13" MacBook Pro; iPhone 3GS; 21.5" iMac; Custom-Built PC
	5

Feb 15, 2013, 04:14 AM	#23
Going Digital macrumors newbie Join Date: Feb 2011	Next High Street Casualty then. With all the retailers that have been closing in the UK recently and his track record it looks like monsoon will be on the casualty list soon.
	3

Feb 15, 2013, 04:15 AM	#24
moose.boy macrumors member Join Date: Dec 2003 Location: UK	I suspect that most people being 'disrespectful' have had the misfortunate to shop in the chain (Dixons / Currys / PC World) that he used to work for. It was and still is a horrible, frustrating, over priced experience. I don't think there was a single sane person in the UK who thought that his hiring was sensible or appropriate.
	8

Feb 15, 2013, 04:50 AM	#25
Mike MA macrumors 6502 Join Date: Sep 2012 Location: Germany, Europe	Did the guys at Monsoon Accessorize read the news actually? __________________ Macbook Air 13" SSD (late 2010) - Macbook Pro 15" (late 2008) - Apple TV2 - iPhone 4
	7

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