Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Runs New 'Hollywood' iPad Spot During the Oscars

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
63,490
30,731



Apple ran a new iPad television advertisement tonight during the Academy Awards telecast. The spot follows the same theme as Apple's two prior ads, 'Alive' and 'Together'.

They highlight some of the 300,000 apps made specifically for the iPad, using a variety of words to describe them. The 'Hollywood' ad for tonight uses 'Lights', 'Camera', and 'Action'.

Apps featured in the new ad include iMovie, the iTunes Store, Polaroid, Apple Maps, Action Movie FX, and more, as well as clips from Back to the Future, Apollo 13, and Indiana Jones and the Temple of Doom.

Article Link: Apple Runs New 'Hollywood' iPad Spot During the Oscars
 
Article Link
https://www.macrumors.com/2013/02/24/apple-runs-new-hollywood-ipad-spot-during-the-oscars/
K

komodrone

macrumors 6502
Apr 26, 2011
499
0
bbubububububububububububububum

-What!

bbubububububububububububububum

-The!

bbubububububububububububububum

-Hell?!
 
Starship77

Starship77

macrumors regular
Aug 30, 2006
206
116
Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
 
chriscrk

chriscrk

macrumors 6502a
Nov 14, 2011
524
1,069
Planet Earth (?)
Why is no one mentioning Steve's birthday today? :(
I'm surprised...

I kind of wish the one's who one an Oscar for Brave would have mentioned him or something.
 
BlueParadox

BlueParadox

macrumors 6502
Sep 3, 2010
306
331
Melbourne, Australia
Still can't decide if this ad campaign is working or not - see one of the ads on TV and I kinda shake my head, then during the next ad break another one is shown and it kinda seems to work. Sitting on the fence with a drink or 2 over Apple's new ad campaign. Could be worse...?! Or it could be better...
 
kavlo26

kavlo26

macrumors member
Dec 11, 2007
44
0
chriscrk said:
Why is no one mentioning Steve's birthday today? :(
I'm surprised...

I kind of wish the one's who one an Oscar for Brave would have mentioned him or something.
Click to expand...

I was thinking the same. Happy Birthday Steve!!

P.S These ads make me cringe a little.
 
S

sessamoid

macrumors member
Aug 18, 2011
74
6
HiRez said:
Agree. That's the part that bugs me about them.
Click to expand...

Light! Camera! and Action!

are words traditionally called out loudly by the director in a film production. It doesn't have the same impact if he whispers it.
 
HiRez

HiRez

macrumors 603
Jan 6, 2004
6,250
2,576
Western US
sessamoid said:
Light! Camera! and Action!

are words traditionally called out loudly by the director in a film production. It doesn't have the same impact if he whispers it.
Click to expand...

Yeah, I understand the words, I just don't like the yelling. It's not that ad specifically, they do the same in all of them. And I don't think the yelling is necessary to get the message across (no whispering needed either).
 
tech4all

tech4all

macrumors 68040
Jun 13, 2004
3,399
489
NorCal
komodrone said:
bbubububububububububububububum

-What!

bbubububububububububububububum

-The!

bbubububububububububububububum

-Hell?!
Click to expand...

Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work. :rolleyes:

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people. Maybe some are on their computers too much and the slightest noise hurts their ear drums. :( Hope none you live the big city, you might hear a car honk or someone sneeze in your home. :p

:rolleyes:
 
K

KiwiAdventure

Suspended
Dec 7, 2010
607
304
New Zealand
tech4all said:
Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work. :rolleyes:

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people. Maybe some are on their computers too much and the slightest noise hurts their ear drums. :( Hope none you live the big city, you might hear a car honk or someone sneeze in your home. :p

:rolleyes:
Click to expand...

Would the noise not be you guys shooting each other:cool:
 
AngerDanger

AngerDanger

Graphics
Staff member
Dec 9, 2008
5,452
29,002
tech4all said:
Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work. :rolleyes:

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people. Maybe some are on their computers too much and the slightest noise hurts their ear drums. :( Hope none you live the big city, you might hear a car honk or someone sneeze in your home. :p

:rolleyes:
Click to expand...

Huh? Nobody here is complaining that the noise is unbearable or has devastated them in any way; they're simply expressing their dislike for the ad's format. Believe it or not, when Apple commissioned this ad, they weren't hoping people would see it and say "They're that bad". The idea behind any ad is that it's supposed to be endearing enough to make you want to buy stuff. This ad seems to have failed, not the commenter parodying it.
 
dweezle3

dweezle3

macrumors regular
Jun 11, 2010
196
44
Earth
tech4all said:
Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work. :rolleyes:

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people.
Click to expand...

Maybe so, but for a company that has one of the best advertising teams in the world, Apple shouldn't be airing any ads that are even remotely annoying. And these are certainly more than just remotely...
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom