Apple Runs New 'Hollywood' iPad Spot During the Oscars

MacRumors · Feb 24, 2013, 08:29 PM

Apple ran a new iPad television advertisement tonight during the Academy Awards telecast. The spot follows the same theme as Apple's two prior ads, 'Alive' and 'Together'.

They highlight some of the 300,000 apps made specifically for the iPad, using a variety of words to describe them. The 'Hollywood' ad for tonight uses 'Lights', 'Camera', and 'Action'.

Apps featured in the new ad include iMovie, the iTunes Store, Polaroid, Apple Maps, Action Movie FX, and more, as well as clips from Back to the Future, Apollo 13, and Indiana Jones and the Temple of Doom.

Article Link: Apple Runs New 'Hollywood' iPad Spot During the Oscars

komodrone · Feb 24, 2013, 08:30 PM

bbubububububububububububububum

-What!

bbubububububububububububububum

-The!

bbubububububububububububububum

-Hell?!

eagandale4114 · Feb 24, 2013, 08:31 PM

Ah yes, Action Movie FX, the best way to relieve some stress when someone is annoying you.

Squilly · Feb 24, 2013, 08:31 PM

I've grown to hate these after the previous two. Now this one?!

Starship77 · Feb 24, 2013, 08:33 PM

Why do they have to yell out the words?? It would be so much better if it was just the text and background music...

Lark.Landon · Feb 24, 2013, 08:33 PM

I love it. These commercials are so tastefully done you could use them to advertise Bentleys.

irDigital0l · Feb 24, 2013, 08:34 PM

Ugh...

These ads are somewhat...meh

chriscrk · Feb 24, 2013, 08:36 PM

Why is no one mentioning Steve's birthday today?

I'm surprised...

I kind of wish the one's who one an Oscar for Brave would have mentioned him or something.

BlueParadox · Feb 24, 2013, 08:38 PM

Still can't decide if this ad campaign is working or not - see one of the ads on TV and I kinda shake my head, then during the next ad break another one is shown and it kinda seems to work. Sitting on the fence with a drink or 2 over Apple's new ad campaign. Could be worse...?! Or it could be better...

kavlo26 · Feb 24, 2013, 08:38 PM

Quote:

Originally Posted by chriscrk

Why is no one mentioning Steve's birthday today?

I'm surprised...

I kind of wish the one's who one an Oscar for Brave would have mentioned him or something.

I was thinking the same. Happy Birthday Steve!!

P.S These ads make me cringe a little.

HiRez · Feb 24, 2013, 08:41 PM

Quote:

Originally Posted by Starship77

Why do they have to yell out the words?? It would be so much better if it was just the text and background music...

Agree. That's the part that bugs me about them.

thinktime · Feb 24, 2013, 08:45 PM

And the Polaroid Instant app

https://itunes.apple.com/us/app/inst...543531494?mt=8

sessamoid · Feb 24, 2013, 08:47 PM

Quote:

Originally Posted by HiRez

Agree. That's the part that bugs me about them.

Light! Camera! and Action!

are words traditionally called out loudly by the director in a film production. It doesn't have the same impact if he whispers it.

Radio · Feb 24, 2013, 08:48 PM

that was obnoxious

Richardgm · Feb 24, 2013, 08:51 PM

Dislike.

HiRez · Feb 24, 2013, 08:52 PM

Quote:

Originally Posted by sessamoid

Light! Camera! and Action!

are words traditionally called out loudly by the director in a film production. It doesn't have the same impact if he whispers it.

Yeah, I understand the words, I just don't like the yelling. It's not that ad specifically, they do the same in all of them. And I don't think the yelling is necessary to get the message across (no whispering needed either).

Codyak · Feb 24, 2013, 08:54 PM

At least they didn't yell out "iPad!" at the end.

gmanist1000 · Feb 24, 2013, 09:01 PM

Quote:

Originally Posted by Starship77

Why do they have to yell out the words?? It would be so much better if it was just the text and background music...

I agree, thought the same thing when I saw the first two.

Tankmaze · Feb 24, 2013, 09:07 PM

its like a commercial for children program. no like.

tech4all · Feb 24, 2013, 09:10 PM

Quote:

Originally Posted by komodrone

bbubububububububububububububum

-What!

bbubububububububububububububum

-The!

bbubububububububububububububum

-Hell?!

Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work.

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people. Maybe some are on their computers too much and the slightest noise hurts their ear drums.

Hope none you live the big city, you might hear a car honk or someone sneeze in your home.

KiwiAdventure · Feb 24, 2013, 09:16 PM

Quote:

Originally Posted by tech4all

Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work.

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people. Maybe some are on their computers too much and the slightest noise hurts their ear drums.

Hope none you live the big city, you might hear a car honk or someone sneeze in your home.

Would the noise not be you guys shooting each other

Fresh Pie · Feb 24, 2013, 09:19 PM

Quote:

Originally Posted by tech4all

Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work.

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people. Maybe some are on their computers too much and the slightest noise hurts their ear drums.

Hope none you live the big city, you might hear a car honk or someone sneeze in your home.

Huh? Nobody here is complaining that the noise is unbearable or has devastated them in any way; they're simply expressing their dislike for the ad's format. Believe it or not, when Apple commissioned this ad, they weren't hoping people would see it and say "They're that bad". The idea behind any ad is that it's supposed to be endearing enough to make you want to buy stuff. This ad seems to have failed, not the commenter parodying it.

newyorksole · Feb 24, 2013, 09:30 PM

Quote:

Originally Posted by Tankmaze

its like a commercial for children program. no like.

Exactly.

dweezle3 · Feb 24, 2013, 09:31 PM

Quote:

Originally Posted by tech4all

Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work.

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people.

Maybe so, but for a company that has one of the best advertising teams in the world, Apple shouldn't be airing any ads that are even remotely annoying. And these are certainly more than just remotely...

MacFan23 · Feb 24, 2013, 09:37 PM

Quote:

Originally Posted by Tankmaze

its like a commercial for children program. no like.

Maybe that's the point?

Feb 24, 2013, 08:29 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Runs New 'Hollywood' iPad Spot During the Oscars Apple ran a new iPad television advertisement tonight during the Academy Awards telecast. The spot follows the same theme as Apple's two prior ads, 'Alive' and 'Together'. They highlight some of the 300,000 apps made specifically for the iPad, using a variety of words to describe them. The 'Hollywood' ad for tonight uses 'Lights', 'Camera', and 'Action'. Apps featured in the new ad include iMovie, the iTunes Store, Polaroid, Apple Maps, Action Movie FX, and more, as well as clips from Back to the Future, Apollo 13, and Indiana Jones and the Temple of Doom. Article Link: Apple Runs New 'Hollywood' iPad Spot During the Oscars
	2

Feb 24, 2013, 08:31 PM	#3
eagandale4114 macrumors 6502a Join Date: May 2011	Ah yes, Action Movie FX, the best way to relieve some stress when someone is annoying you. __________________ GUIDE High resolution Youtube videos and Safari. Early 2011 MacBook Pro 17" with antiglare & iPhone 4s 32GB Sprint PS3 & PS Vita
	2

Feb 24, 2013, 08:48 PM	#14
Radio macrumors 65816 Join Date: Mar 2012 Location: Central California	that was obnoxious __________________ iPhone 5 32gb black; iPad (3rd Gen) 32 gb black -- iPhone 4 32 gb black-- iPod classic 64 gb
	9

Feb 24, 2013, 08:51 PM	#15
Richardgm macrumors 6502 Join Date: Aug 2008	Dislike. __________________ iPhone owner since 2007 iPad owner since 2011 Mac owner since... uhhh...
	8

Feb 24, 2013, 09:07 PM	#19
Tankmaze macrumors 6502a Join Date: Mar 2012	its like a commercial for children program. no like. __________________ Check out our game Tank Maze
	5

Feb 24, 2013, 08:30 PM	#2
komodrone macrumors 6502 Join Date: Apr 2011	bbubububububububububububububum -What! bbubububububububububububububum -The! bbubububububububububububububum -Hell?!
	41

Feb 24, 2013, 08:31 PM	#4
Squilly In Time-Out Join Date: Nov 2012 Location: PA	I've grown to hate these after the previous two. Now this one?!
	9

Feb 24, 2013, 08:33 PM	#5
Starship77 macrumors regular Join Date: Aug 2006	Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
	26

Feb 24, 2013, 08:33 PM	#6
Lark.Landon macrumors 6502 Join Date: Aug 2012 Location: So Cal	I love it. These commercials are so tastefully done you could use them to advertise Bentleys.
	2

Feb 24, 2013, 08:34 PM	#7
irDigital0l macrumors 68020 Join Date: Dec 2010	Ugh... These ads are somewhat...meh
	7

Feb 24, 2013, 08:36 PM	#8
chriscrk macrumors regular Join Date: Nov 2011	Why is no one mentioning Steve's birthday today? I'm surprised... I kind of wish the one's who one an Oscar for Brave would have mentioned him or something.
	16

Feb 24, 2013, 08:38 PM	#9
BlueParadox macrumors regular Join Date: Sep 2010 Location: Melbourne, Australia	Still can't decide if this ad campaign is working or not - see one of the ads on TV and I kinda shake my head, then during the next ad break another one is shown and it kinda seems to work. Sitting on the fence with a drink or 2 over Apple's new ad campaign. Could be worse...?! Or it could be better...
	3

Feb 24, 2013, 08:45 PM	#12
thinktime macrumors newbie Join Date: Mar 2012	And the Polaroid Instant app https://itunes.apple.com/us/app/inst...543531494?mt=8
	0

Feb 24, 2013, 08:54 PM	#17
Codyak macrumors regular Join Date: Apr 2012	At least they didn't yell out "iPad!" at the end.
	13

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