Ferrari and Apple in Talks to Expand Relationship, iPad Mini Now Standard in FF Coupe

MacRumors · Mar 5, 2013, 01:06 PM

Ferrari and Apple are in talks to expand their partnership on in-car entertainment, reports Bloomberg. Ferrari Chairman Luca Cordero Di Montezemolo said the company would be "more precise" over the next few months, though its unclear what exactly Di Montezemolo meant.

Ferrari's new 963 horsepower 'LaFerrari' hybrid hypercar was introduced this week at the Geneva Motor Show, and Ferrari also announced that its four-seater FF coupe will now incorporate a pair of iPad minis into the seats for use by the rear passengers.

Quote:

Ferrari's 12-cylinder GT sports car prowess is represented at Geneva by the FF, the very first four-seater and four-wheel drive in Prancing Horse history. It will be sporting a Grigio Ingrid livery with an elegant glass roof and Iroko interior. The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.

Eddy Cue, Apple's senior vice president in charge of Internet Software and Services joined Ferrari's board of directors late last year.

(Image of the LaFerrari courtesy Máté Petrany/Jalopnik)

Article Link: Ferrari and Apple in Talks to Expand Relationship, iPad Mini Now Standard in FF Coupe

likemyorbs · Mar 5, 2013, 01:08 PM

iPads and automobiles should be purchased separately...

Xenomorph · Mar 5, 2013, 01:08 PM

Sweet! Buy a Ferrari, get two FREE iPad minis!

bjm2660 · Mar 5, 2013, 01:09 PM

I bet LaSafari will be snappier.

H2SO4 · Mar 5, 2013, 01:09 PM

Quote:

Originally Posted by Xenomorph

Sweet! Buy a Ferrari, get two FREE iPad minis!

The mini is more reliable and even considering the Apple tax, more reasonably priced.

bjm2660 · Mar 5, 2013, 01:10 PM

I'd like to see Apple sponsor the Ferrari F1 team. Let's hope something like this happens.

pearvsapple · Mar 5, 2013, 01:10 PM

I'll take a Ferrari just for the iPads.

1member1 · Mar 5, 2013, 01:10 PM

I went to buy a mini and came back with la ferari instead. seems better deal

UnfetteredMind · Mar 5, 2013, 01:10 PM

Been waiting for them to finally integrate iOS devices into their cars, now I can finally purchase

EDIT: Just watched the intro vid, scratch everything I said, if I had that engine behind me, I wouldn't want to listen to anything else!

NedBookPro · Mar 5, 2013, 01:10 PM

** yawn **

.

Mattsasa · Mar 5, 2013, 01:11 PM

lame.

who cares about cars?

blacktape242 · Mar 5, 2013, 01:12 PM

i'd rather see apple and toyota....

this news doesnt mean anything to the average working person.

adildacoolset · 01:32 PM

I hope they don't use apple maps for the built in satnav

CGagnon · Mar 5, 2013, 01:13 PM

This has to be the most expensive way to buy an iPad Mini

david shapiro · Mar 5, 2013, 01:16 PM

Apple and Ferrari.

Android and The-Junkey-Vanagen

dieselmcore · Mar 5, 2013, 01:17 PM

Quote:

Originally Posted by Mattsasa

lame.

who cares about cars?

I do.

Then again, your profile picture is a Pikachu, so I don't expect you to understand...

bjm2660 · Mar 5, 2013, 01:17 PM

Luigi: I must scream it to the world, my excitement from the top of someplace very high. Do you know many Ferraris?

Lightning McQueen: No, no, no, they race on the European circuit; I'm in the Piston cup.

[Luigi and Guido frown at McQueen]

Lightning McQueen: What?

Luigi: Luigi follow only the Ferraris.

uknowimright · Mar 5, 2013, 01:18 PM

well when the guy in charge of Siri and Maps is on the Ferrari board I bet it's easy to get things like this done

Mad Mac Maniac · Mar 5, 2013, 01:18 PM

great news for the 0.1% of the world that would ever consider getting a ferrari...

However I would love to see Apple start integrating better into a bunch of major car companies. Ferrari might be a good first step. I think another company that Apple should partner with ASAP is Tesla. Their DNA is extremely similar

Shrink · Mar 5, 2013, 01:19 PM

Quote:

Originally Posted by Mattsasa

lame.

who cares about cars?

Nobody.

Obviously, since you don't care about cars, nobody else does either.. .

david shapiro · Mar 5, 2013, 01:19 PM

Ferrari Rumors...

nepalisherpa · Mar 5, 2013, 01:20 PM

I'm going to start saving up for a Ferrari so I can get an iPad for free.

diddl14 · Mar 5, 2013, 01:20 PM

Wait, does this say for the 'rear-seat' passengers?
Guess that means operating the mini with you nose..

Hexiii · Mar 5, 2013, 01:21 PM

Well, I am gonna need to buy that Ferrari every year to keep up with the iPad mini refresh cycle....

pacmania1982 · Mar 5, 2013, 01:21 PM

As long as none of the Apple products start getting Ferrari branding and special 'limited edition' wallpaper....

Mar 5, 2013, 01:08 PM	#2
likemyorbs macrumors 68000 Join Date: Jul 2008 Location: NJ	iPads and automobiles should be purchased separately... __________________ "Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose." ~Steve Jobs
	9

Mar 5, 2013, 01:08 PM	#3
Xenomorph macrumors 6502a Join Date: Aug 2008 Location: St. Louis	Sweet! Buy a Ferrari, get two FREE iPad minis!
	33

Mar 5, 2013, 01:10 PM	#10
NedBookPro macrumors 6502 Join Date: Feb 2011	yawn . __________________ '10 MBP 13 iP 4S, iP 4, iP 3GS 2G iPod Touch 5G iPod nano 2G aTV Newton 110
	0

Mar 5, 2013, 01:12 PM	#13
adildacoolset macrumors 6502a Join Date: Sep 2011 Location: Lusaka, Zambia(If you know where it is)	I hope they don't use apple maps for the built in satnav Last edited by adildacoolset; Mar 5, 2013 at 01:32 PM.
	9

Mar 5, 2013, 01:13 PM	#14
CGagnon macrumors regular Join Date: Jun 2007	This has to be the most expensive way to buy an iPad Mini __________________ rMBP 2.7/16/768 27" iMac 3.4/32/3TB Fussion MP, Two 3.06GHz 6-Core Intel Xeon/64/2048 SSD Three ThunderBolt Displays
	11

Mar 5, 2013, 01:09 PM	#4
bjm2660 macrumors 6502 Join Date: Jun 2011 Location: Virginia	I bet LaSafari will be snappier.
	32

Mar 5, 2013, 01:10 PM	#7
pearvsapple macrumors member Join Date: Feb 2012	I'll take a Ferrari just for the iPads.
	10

Mar 5, 2013, 01:10 PM	#8
1member1 macrumors regular Join Date: Sep 2012	I went to buy a mini and came back with la ferari instead. seems better deal
	10

Mar 5, 2013, 01:10 PM	#9
UnfetteredMind macrumors regular Join Date: Jun 2012	Been waiting for them to finally integrate iOS devices into their cars, now I can finally purchase EDIT: Just watched the intro vid, scratch everything I said, if I had that engine behind me, I wouldn't want to listen to anything else!
	8

Mar 5, 2013, 01:11 PM	#11
Mattsasa macrumors 65816 Join Date: Apr 2010 Location: Minnesota	lame. who cares about cars?
	5

Mar 5, 2013, 01:12 PM	#12
blacktape242 macrumors regular Join Date: Dec 2010 Location: Sacramento, CA	i'd rather see apple and toyota.... this news doesnt mean anything to the average working person.
	18

Mar 5, 2013, 01:16 PM	#15
david shapiro macrumors regular Join Date: Dec 2012	Apple and Ferrari. Android and The-Junkey-Vanagen
	5

Mar 5, 2013, 01:17 PM	#17
bjm2660 macrumors 6502 Join Date: Jun 2011 Location: Virginia	Luigi: I must scream it to the world, my excitement from the top of someplace very high. Do you know many Ferraris? Lightning McQueen: No, no, no, they race on the European circuit; I'm in the Piston cup. [Luigi and Guido frown at McQueen] Lightning McQueen: What? Luigi: Luigi follow only the Ferraris.
	7

Mar 5, 2013, 01:18 PM	#18
uknowimright macrumors 6502a Join Date: Dec 2011	well when the guy in charge of Siri and Maps is on the Ferrari board I bet it's easy to get things like this done
	0

Mar 5, 2013, 01:18 PM	#19
Mad Mac Maniac macrumors 68030 Join Date: Oct 2007	great news for the 0.1% of the world that would ever consider getting a ferrari... However I would love to see Apple start integrating better into a bunch of major car companies. Ferrari might be a good first step. I think another company that Apple should partner with ASAP is Tesla. Their DNA is extremely similar __________________ Now I have a Signature!
	4

Mar 5, 2013, 01:19 PM	#21
david shapiro macrumors regular Join Date: Dec 2012	Ferrari Rumors...
	2

Mar 5, 2013, 01:20 PM	#22
nepalisherpa macrumors 65816 Join Date: Aug 2011 Location: USA	I'm going to start saving up for a Ferrari so I can get an iPad for free. __________________ Mid-2010 13" MBP/128GB Crucial M4 SSD/250GB Stock HDD/8GB RAM/Dual Boot: OS X 10.8.2 & Windows 7 Professional iPhone 5 32GB Black iPad 2 32GB WiFi Black
	1

Mar 5, 2013, 01:20 PM	#23
diddl14 macrumors regular Join Date: Aug 2009	Wait, does this say for the 'rear-seat' passengers? Guess that means operating the mini with you nose..
	5

Mar 5, 2013, 01:21 PM	#24
Hexiii macrumors 6502a Join Date: Jun 2011 Location: Prague, Czech Republic	Well, I am gonna need to buy that Ferrari every year to keep up with the iPad mini refresh cycle....
	5

Mar 5, 2013, 01:21 PM	#25
pacmania1982 macrumors 6502a Join Date: Nov 2006 Location: Birmingham, UK	As long as none of the Apple products start getting Ferrari branding and special 'limited edition' wallpaper.... __________________ 13" 2.26GHz MacBook Pro \| 2.3GHz Mac mini \| 1.83GHz Mac mini \| 32GB VZW 'The new iPad' \| 16GB iPhone 4s \| iMac G3 DV SE 600MHz \| B/W G3 350 \| Quadra 800
	2

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