Beats CEO Jimmy Iovine Recently Met With Apple Executives About His Subscription Music Service

[MacRumors]

Apple executives met with Beats Electronics CEO Jimmy Iovine in January to discuss a potential partnership with Beats' announced music subscription service called "Project Daisy". CEO Tim Cook and SVP of Internet Services Eddy Cue reportedly expressed interest in the service's "business model and its rollout plans" according to Reuters.

Apple Chief Executive Tim Cook met with Beats CEO Jimmy Iovine during a visit to Los Angeles in late February to find out more about Beats' "Project Daisy", a music subscription service the company announced in January but with scant detail, the sources said.

Apple's Internet products chief Eddy Cue, a key player in setting up its iTunes Music Store, also joined the meeting, at which Cook expressed interest in Daisy's business model and its rollout plans, although the two did not discuss specifics of a deal, the sources said.

Iovine pitched Steve Jobs on a subscription music service a decade ago, but Jobs felt the prices record companies were charging were too steep and would eventually come down.

There have been rumors for nearly five years about Apple developing a subscription music service, though more recent reports have suggested that Apple is aiming to release its service sometime in 2013.

Bloomberg reported in October that Apple was aiming for a first quarter launch, but record labels have suggested that negotiations were hung up over licensing fees.

Article Link: Beats CEO Jimmy Iovine Recently Met With Apple Executives About His Subscription Music Service

[tbrand7]

wow. The 2 tech companies that are the best designers in the industry are working together...

this made my day!

[Codyak]

Beats?? FFS.

[thuchu1]

In future news, "Apple to announce music subscription service in 2014?"

[MultiMediaWill]

Beats are in the same category as Apple ----> Overpriced electronics.

[kbt1020]

Apple: We have now integrated Beats into the iPhone and decided to sell for an affordable price of $649 ........................ with a 2-year contract

[Fatalbert]

You mean Beats aren't really made by Dr Dre? My heart is broken

Just kidding. I don't even know or care who Dr Dre is. All I know is that I'm not going to pay $200-$400 for headphones ever. Think of what else you could buy for $200... including 10 pairs of good headphones.

----------

Originally Posted by MultiMediaWill

Beats are in the same category as Apple ----> Overpriced electronics.

*reads signature*

[Squilly]

This music subscription market is becoming annoyingly saturated...
On another note, I wonder if the service will be as bad as the headphones they offer.

[Fatalbert]

Originally Posted by Squilly

This music subscription market is becoming annoyingly saturated...
On another note, I wonder if the service will be as bad as the headphones they offer.

Hey, they're not bad unless you factor in the price. Actually, even then, they're not bad; they're HORRIBLE.

[Karma*Police]

Not a fan of Beats, but I do like the idea of an Apple music subscription service. It would make it easier to discover new music and I'd probably buy more music from iTunes.

[MultiMediaWill]

Originally Posted by Fatalbert

*reads signature*

Confused about what?

[3N16MA]

Tim most likely met with Jimmy because of his ties to the music industry. He is the founder of Interscope Records and chairman of Interscope/Geffen/A&M Records. Beats has nothing to do with it.

[ellsworth]

Personally, Apple missed the bandwagon with this whole paid subscription thing.

[Fatalbert]

Originally Posted by ellsworth

Personally, Apple missed the bandwagon with this whole paid subscription thing.

XM radio?

[Codyak]

Offer exactly what Spotify does but for cheaper and I'll be interested.

[Davy.Shalom]

Originally Posted by kbt1020

Apple: We have now integrated Beats into the iPhone and decided to sell for an affordable price of $649 ........................ with a 2-year contract

My HTC rezound...beats and more ppi than an iPhone 5!

lol but it would be hilarious if they actually integrated beats audio in the iPhone. Another excuse to charge more!

[Jimmy James]

As long as Beats headphones aren't packaged with Apple products...

[\-V-/]

Originally Posted by tbrand7

wow. The 2 tech companies that are the best designers in the industry are working together...

this made my day!

I hope you're being sarcastic. My 80 dollar Grados take a crap all over his overpriced Beats.

[Henk Poley]

I'd much rather have Apple integrates the Dirac HD audio filters into their hardware, and have Dirac Research AB calibrate a few dozen common headphones and in-ears.

For that matter, Apple should ship the VSONIC VC02 with their products, with microphone and volume clickers. Best cheap in-ears.

[japanime]

Edit: I deleted my original comment. I poked a little fun at Iovine, but shouldn't have. The guy has had an amazing career; he can dress however the heck he chooses.

[Codyak]

Originally Posted by japanime

When he attended the meeting, did the 59-year-old Iovine wear headphones around his neck like he does in that picture?

No, because no self-respecting person would be seen with Beats.

[a0me]

Originally Posted by Fatalbert

You mean Beats aren't really made by Dr Dre? My heart is broken

Just kidding. I don't even know or care who Dr Dre is. All I know is that I'm not going to pay $200-$400 for headphones ever. Think of what else you could buy for $200... including 10 pairs of good headphones.

Not many good pair of headphones for $20. I hear that Sennheiser's HD 485s and JVC Flats are pretty good for the price range, but I don't think they can really compare with the Beats by Dre set (I don't think you need to spend $300 for a good set either. I'm really happy with my Sennheiser PX 210 BT that I got for less than half that)

[Henk Poley]

Originally Posted by a0me

Not many good pair of headphones for $20 [..] can really compare with the Beats by Dre set

There are the $30 Panasonic RP-HTF600-S, not $20 but still quite cheap. And the $15 Koss KSC75 apparently come close in sound quality.

Anyone looking for headphones should check out this massive review. Search for "(S1) Summary (The short version)" on the page for an overview table.

[Codyak]

I love using my Audio Technica. When I worked at BBY forever ago, the Beats just didn't compare at any level, but people seemed to still flock to them despite my advice.

[bungiefan89]

Originally Posted by Fatalbert

You mean Beats aren't really made by Dr Dre? My heart is broken

Just kidding. I don't even know or care who Dr Dre is. All I know is that I'm not going to pay $200-$400 for headphones ever. Think of what else you could buy for $200... including 10 pairs of good headphones.

I was going to post, but I see you've already done it for me. Thank you!