If the authors and publishers had their way, public libraries would be just as illegal as any other sort of distribution that they cannot make a profit from.
Look at the history of the First Sale Doctrine.
And you don't need additional DRM to lend your digital copies to your friend. Not yet, anyways. You are free to do so any time you wish, with no legal repercussions, no thanks to the authors and the publishers.
This new thing by apple will NOT increase your ability to do anything. It will only put additional screws into consumers.