Does Apple systematically have a new ground breaking idea for iPhones every two years? Where?
It seems like you are assuming what I think instead of what I really posted. I
don't think they have a ground-breaking idea for iPhones every two years, or every year. I agree they are all evolutionary. The release schedule has very little to do with whether or not they have anything important to bring to the market. They release a phone every year no matter what. And every other year, this new phone has a different form factor. The calendar is determining when the products are released, not innovation. Maybe this wasn't exactly what Mr Fusion's intended meaning, but that's how I read it. I would be fine with some releases coming out later than every year, or sooner than that, depending on when it's actually ready,
not just when they think they need to bring something to market for sales reasons.
Every year Apple pumps out a new phone and its always an evolutionary step. Always.
Exactly — every year they "pump" out a phone, which is a good way to put it. They add a thing or two here, tweak a thing or two there. Some changes are pretty significant, others less so. But the overarching goal does not seem to be to work and get the best phone they can get out there, or to think outside the box and come out with something groundbreaking or revolutionary. Their modus operandi seems to be, hey, look at the calendar — it's time to put out a phone. This is what we've got so far, minus a few things we'll hold back to make sure we have something to put in the next phone. We'll talk about how great it is, and people will buy it.
If you go back to the OS 8, 9, OS X 10.0 days you'll find that updates and advancement were quite slow and buggy, especially with 10.0 to 10.2. Apple didn't push out update because it busy innovating, it wasn't pushing out updates because it wasn't innovating. It was stymied.
This is switching over to software, but I would agree they weren't really innovating for a while, or at least constructively so, roughly during the period when Steve Jobs wasn't there. I'm not a programmer, but I think some people would argue with you about whether or not the problems with the early days of OS X was a lack of innovation. From what I've read and from using the OS myself, I think it may have been the opposite — they had changed so much in so little time that it took a while for the OS to mature and for everyone (including themselves) to catch up.
I don't think they released Jaguar just because they looked at a calendar and decided it was time to release another OS. They released it because it actually had significant changes to it. Over two years passed between Tiger and Leopard, and nearly two between Leopard and Snow Leopard. Now we get an OS every year (both OS X and iOS) no matter whether it's ready or not. I love ML, but it's not as solid as Snow Leopard and understand the die-hards sticking with it.
My point at least is that the philosophy seems to have shifted from innovation-based to calendar-based.
The truth is the "Think Different" ad was targeted not to customers, but Apple engineers, as a motivation tool to get them back on track at a time when employees were demoralized and there was a lot of defections.
So I fail to see how the points in my original post prove OP's point.
I would argue that Apple is not thinking different right now — they are thinking about calendars for the most part — presumably due to sales. Yes, that has to play some role since they're a business, but it seems like a huge shift from before. WWDC 2013 showed some promising signs of this changing and trying to shake things up a bit again: iOS 7, Mac Pro. These changes aren't all perfect, but that's the risk of innovating — sometimes you win (e.g. the original iMac), sometimes you don't (e.g. the Cube). They may being trying to push the envelope again now, which would be welcome instead of just releasing things on a set schedule for the sake of selling something new.