I find it odd that an article talking about Apple combating the "Samsung threat" is just NOW coming out when I believe Samsung has already peaked as a threat....
The GS3 > GS4 was the time to combat the threat. At this point, Samsung is in decline (preparing for their second straight profit drop) and the smartphone industry is stagnating somewhat.
The growth phase is almost at an end. New product markets will need to emerge for innovation. While there's still plenty Apple can do with the iPhone, I don't feel like they need to "combat" any threat. They still hold the top selling smartphone line of all time and continue to have the best selling device quarter after quarter.
----------
i still get very excited with every new iPhone i get, you must not appreciate how much effort it took to make it work and look how it does.
Me too - I love opening up those new boxes....
Can September get here any faster?