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Old Aug 7, 2014, 01:01 PM   #1
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Apple Adds Dedicated Beats By Dr. Dre Accessory Section to Online Store




Now that Apple's purchase of Beats Electronics is complete, the company has begun expanding its promotion of Beats products, giving the Beats by Dr. Dre line of accessories its own dedicated section in the Accessory portion of the Apple Online Store.

Added yesterday, the Beats by Dr. Dre section joins "All Accessories," "Apple Accessories," "Exclusives," "Now Trending," and Gift Cards" on the top menu bar of the "Shop Accessories" section of the online store.

Though Apple has long sold Beats products, the dedicated menu bar position gives the accessories far more prominence online. The section, first noticed by 9to5Mac, promotes Beats headphones, Beats in-ear headphones, Beats speakers, and Beats accessories like the Pill Dudes and Sleeves designed to hold Beats speakers.

Apple is also continuing to show off the Beats line of headphones in its retail stores, with the Beats by Dr. Dre Solo2 and Studio over-ear headphones accompanying iPod touches in many retail locations.

Apple's $3 billion acquisition of Beats Electronics and Beats Music became official last week, following U.S. regulatory approval of the deal. As of August 1, Beats Electronics shut down its own online store and began directing customers to the Apple Online Store.

Article Link: Apple Adds Dedicated Beats By Dr. Dre Accessory Section to Online Store
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Old Aug 7, 2014, 01:03 PM   #2
Dilster3k
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Oh god why... disgusting

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Beats accessories like the Pill Dudes...
Please kill me now.
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Old Aug 7, 2014, 01:03 PM   #3
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Hey look! It's everyone's favorite kind of post to argue about!
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Old Aug 7, 2014, 01:04 PM   #4
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Originally Posted by Dilster3k View Post
Oh god why... disgusting
I think you know why... Got to start getting some return on that $3 Billion.
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Old Aug 7, 2014, 01:04 PM   #5
SgtPepper12
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I don't care much about the acquisition of beats, but seeing Apple themselves advertising beats accessories as "great sound" feels kind of painful. I don't know what it is.
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Old Aug 7, 2014, 01:07 PM   #6
JobsGang
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Anger and tears will be shed in this thread.Grabs popcorn.
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Old Aug 7, 2014, 01:07 PM   #7
Rog210
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So ... different owners, same massively overpriced, crappy products?

Still scratching my head over why Apple would bother with acquiring Beats in the first place.
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Old Aug 7, 2014, 01:08 PM   #8
roland.g
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If you ready any headphones review:

Best over the ear
Best wireless over the ear
Best earbuds
Best wireless earbuds

None will say that Beats is worth it. They all point to other products that give the same performance for less, and a fair amount less, or that for the same price you can get way better product.

I am not an audiophile, and I do think some of the Beats stuff looks good, but there are too many other options to buy stuff like this without doing research.

Since I am not an audiophile I stick to my Apple EarPods, my RocketFish Bluetooth that wraps around the back (over the ear but not covering or noise canceling) or my stereo options (car, computer, sound system).

I'd have to need a replacement to drop coin on this, and Beats/Apple probably wouldn't get my $$.
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Old Aug 7, 2014, 01:08 PM   #9
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I'm not about the join the anti-Beats circlejerk, but this next step was obviously going to happen.
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Old Aug 7, 2014, 01:08 PM   #10
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Predictable. Apple will market Beats everywhere to get as much cash as possible. This is the free market at work.
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Old Aug 7, 2014, 01:09 PM   #11
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L-A-M-E.

wtf is Apple doing these days....
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Old Aug 7, 2014, 01:10 PM   #12
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Quote:
Originally Posted by Rog210 View Post
So ... different owners, same massively overpriced, crappy products?

Still scratching my head over why Apple would bother with acquiring Beats in the first place.
Still a better buy that Instagram or Whatsapp.
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Old Aug 7, 2014, 01:10 PM   #13
Shaun, UK
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I just hope they hire some decent engineers to turn the Beats products into top quality headphones and speakers with decent sound quality instead of the over priced crap they currently churn out.
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Old Aug 7, 2014, 01:11 PM   #14
sound
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is it just me thinking beats is soooo not apple
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Old Aug 7, 2014, 01:11 PM   #15
dlewis23
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Originally Posted by gramtrax View Post
L-A-M-E.

wtf is Apple doing these days....
Marketing the product they bought.
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Old Aug 7, 2014, 01:12 PM   #16
Aluminum213
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Beats Pros are phenomenal headphones, haters always ignore that model when hating on Beats
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Old Aug 7, 2014, 01:13 PM   #17
joachim.mike1
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Originally Posted by dlewis23 View Post
Marketing the product they bought.
gosh that sounds terrible. /sarcasm

I really enjoy the overear headphones from Marshall that i have, LOVE them, but i didnt mind my beats when i had them either
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Old Aug 7, 2014, 01:13 PM   #18
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Originally Posted by gramtrax View Post
L-A-M-E.

wtf is Apple doing these days....
I wouldn't buy Beats but this makes perfect sense and is a good move for them. People don't buy beats for much other than being ill-informed, a fashion decision, or both. Any Apple is taking advantage of that. They like to tout being best at some stuff, but they don't claim to be the best at everything.

What are they doing, working on an iPhone 6 release, iOS 8 (or call it iOS 7.5 if you will), Yosemite, and possible a new product (iWatch). So who cares about this. It helps them with streaming and acquires a fashionable profit producing company and the personnel responsible for it.
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Old Aug 7, 2014, 01:15 PM   #19
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Oh I don't know...

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Originally Posted by Rog210 View Post
So ... different owners, same massively overpriced, crappy products?

Still scratching my head over why Apple would bother with acquiring Beats in the first place.
Maybe for the cultural clout they carry... and so Apple can engineer the things to sound better in a year or so?
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Old Aug 7, 2014, 01:17 PM   #20
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The official ' Beat the Beats ' thread!!...

Let it out guys.... let it out
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Old Aug 7, 2014, 01:17 PM   #21
Zxxv
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Really looking forward to apple improving the sound quality of beats headphones.
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Old Aug 7, 2014, 01:18 PM   #22
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I'm sure this will annoy lots of people on here and I'll enjoy watching it.
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Old Aug 7, 2014, 01:18 PM   #23
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No Apple Tax?

Or was Beats already gouging consumers with inflated prices?
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Old Aug 7, 2014, 01:19 PM   #24
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Crying a river.

How could they dare? Why Apple WHY?
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Old Aug 7, 2014, 01:21 PM   #25
Rog210
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Originally Posted by jkichline View Post
Maybe for the cultural clout they carry... and so Apple can engineer the things to sound better in a year or so?
That's the strange thing, Apple has the cultural clout already, and it's backed up by very solid products across the board.

Beats may have some of this clout, but there's nothing of any quality backing it up, it's just hype. This acquisition just seems so un-Apple to me.

Last edited by stridemat; Aug 7, 2014 at 01:29 PM. Reason: Removed deleted post
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