True.
The primary BENEFIT of the product is that it will pair with your other Apple products to make life in the 'Apple Walled Garden' easier.
That's a huge benefit that non-Apple users don't see. It's not a bad thing at all.
Apple Pay, for example, will be easier to use by owning an Apple Watch. Instead of missing alerts and text messages when my phone is in my pocket and I can't fell the vibrations (or in a crowd like a concert, or in my car), I'll get those alerts. My calendar events will be easier, they'll pop right up. Many things will be easier.
And it WILL be easier than any other smart watch out there IF you have an Apple iPhone already. It will work together better, so IT IS SMARTER to buy an Apple Watch than some other manufacturer's watch if you have an iPhone.
If you don't have an iPhone, then other options undoubtedly are better.
the cited benefits are so marginal i feel you reinforcing my point. what is the value of a taptic notification in a concert...lol