That ad is cool, though I wish they had a business man with a tie, and you put the ipod shuffle on the tie!
That would be cool to add. (My father has one and he put is on his tie, while working 🙂 )
I've got that Phoenix button! It's currently clipped to the bag which i carry around my macbook in. Incidentally, try and catch Phoenix live if you can - they put on a great show.
Cool commercial, nice precision editing. I enjoy the art of iPod shuffle tie clipping quite fun (mostly to see other people doing it) that's what Apple's all about.