I understand it costs over $700 and I use to be anul about it too.
But after my first serious scratch I have come to realize that if this was a Nokia no one would care. I wouldn't care.
My razr was really egged up scratches in all everywhere. But who cared. It was legit. And that's all that matters.
iPhone 5 a straight legit phone and that's all that matter.
OK let me ask you this.
If your brand new car was all scratched and dented up on delivery would you be happy?
If your brand new TV was all scratched up and banged up on delivery would you be happy?
If your sons new bicycle was all scratched up and banged up on delivery would you be happy?
If your new refrigerator was all scratched up and banged up on delivery would you be happy?
How about your, bed frame, your new painting, your new blender, your new VCR.... (lol, I said VCR.) Doh!
Is there any new product that cost $1,000.00 that you just bought that you would accept and be happy with if it was all scratched and dented up?
Its a simple idea, you buy new, you get new.
Now if apple was selling used iphone 5 for $300 then OK who cares, but they are not.
By your logic, you may as well buy an old broken phone I mean it will be old and broken one day anyway.
You pay for the privileged of using a new device and making any damage yourself.
Just like if you buy a sandwich you get to eat it, what if it came half eaten?? Would you be happy.
is that all logical enough for you?