Apple Online Store Officially Down

And so it begins...

Not much of a surprise here, but looks like things are starting already

why are stores down? ipad 2 announcement... not release?

They're pushing the new content to the web so it will be a simple flipping of a switch after the keynote to display the new content.

This is a good sign of having preorders available almost immediately after the keynote.

dalvin200 said:

why are stores down? ipad 2 announcement... not release?

Click to expand...

Could be announcement and release.

What's weird is that it's down so early...3 hours before the event? And even if you could order today, it would be at the end of the event...so they will have the store down for 4+ hours? Seems like the potential for a lot of lost sales (non-iPad).

STEVESKI07 said:

They're pushing the new content to the web so it will be a simple flipping of a switch after the keynote to display the new content.

This is a good sign of having preorders available almost immediately after the keynote.

Click to expand...

good point less than 3 hours now...

If this isnt a clear-cut sign of 2nd gen iPad being available online today, I dont know what is.

Yay!!

HXGuy said:

Could be announcement and release.

What's weird is that it's down so early...3 hours before the event? And even if you could order today, it would be at the end of the event...so they will have the store down for 4+ hours? Seems like the potential for a lot of lost sales (non-iPad).

Click to expand...

They're adding all the new content on now to get it over with. Maybe they're expecting a lot of hits (preorders) right after the keynote so they don't want to risk having issues adding the content later. The store will be back up soon and then it will be down again briefly after they keynote to flip the switch.

Damn.... i need a new pair of pants now! Thanks!

Whats wrong over at Engadget they have not made it a front page story yet?

I bet it is for pre-orders which will start today.

dalvin200 said:

why are stores down? ipad 2 announcement... not release?

Click to expand...

one word - PREORDER

Yay!

I just checked the apple store website and nothing about the Ipad2 it still the macbook is on the start page and nothing on the ipad webpage ..

henry2 said:

I just checked the apple store website and nothing about the Ipad2 it still the macbook is on the start page and nothing on the ipad webpage ..

Click to expand...

Uh, we are talking about the store there buddy

http://store.apple.com/

Announching the mini iPhone

I just got the store update as i clicked on the store ..i check back in the afternoon to see if the website is updated..

HXGuy said:

so they will have the store down for 4+ hours? Seems like the potential for a lot of lost sales (non-iPad).

Click to expand...

No they wouldn't. Someone who is interested in a Apple product would just check back later. It isn't like someone is debating between an iMac and a PC and all of a sudden don't want an iMac because the site is down.

53x12 said:

No they wouldn't. Someone who is interested in a Apple product would just check back later. It isn't like someone is debating between an iMac and a PC and all of a sudden don't want an iMac because the site is down.

Click to expand...

lmfao, truth

I'm trying to buy a MBP today, but the ipad announcement is getting in the way. Does anyone have an idea if the Apple Store will be back up today?

Has the store ever been unofficially down?