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Old Aug 15, 2011, 03:52 PM   #1
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O2 Swapping Out UK Retail Store iPhone Displays Through Mid-September






Several MacRumors readers have informed us that wireless carrier O2 has sent out notices to its retail stores announcing that it will be beginning a three-week process to change out the iPhone displays in its UK stores ahead of the launch of the iPhone 5.

While we don't believe that O2 has specific information on a release date for the iPhone 5, which has been rumored to not be appearing until October, it is interesting to note that their preparations should be complete by September 12th. From the notice to O2's retail stores:
Quote:
The following is to advise that we are removing the old iPhone unitary between the 22nd August and the 12th September. This is a 3 week programme which will see all iPhone unitary swapped out for new iPhone unitary, and will of course prepare us for the launch of the new smart phone. At the same time we are installing an International Favourites bay to stores that can accommodate the unit, as well as replacing the existing magazine stand with a new freestanding stand.
O2 offers several different styles of displays for the iPhone based on store type, and retailers have been notified of the types of new displays they will be receiving in order to plan appropriately.

Article Link: O2 Swapping Out UK Retail Store iPhone Displays Through Mid-September
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Old Aug 15, 2011, 04:04 PM   #2
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Let's hope this is finally a legit timeframe
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Old Aug 15, 2011, 04:15 PM   #3
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I doubt they'd commit to this without some notice from Apple; looks like we have our timeframe.

If it's a 3 week transition ending the 12th, could we be seeing an announcement late this month? They can't put up new decorations until the keynote's passed, so it would be odd if the keynote is right at the end of this designated period, towards the 12th, unless they intend to go without decoration for a week or two.

Edit:

Quote:
Originally Posted by MacRumors View Post
While we don't believe that O2 has specific information on a release date for the iPhone 5, which has been rumored to not be appearing until October, it is interesting to note that their preparations should be complete by September 12th.
I know what Apple's like, but, surely they're going to need to tell networks/carriers pretty soon if they haven't already? They need to sort out staffing, advertising, contract prices, support services and other stuff; it can't be done overnight. Maybe the networks/carriers have been informed in the past week? I suspect this notice from O2 would've been initiated from such an information drop from Apple. That's not to say they know anything about the device itself, only that it's coming on a particular day.
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Last edited by Biolizard; Aug 15, 2011 at 04:24 PM.
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Old Aug 15, 2011, 04:28 PM   #4
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this is starting to get rly annoying ^^
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Old Aug 15, 2011, 05:12 PM   #5
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So maybe there will be an announcement on Sept. 7th or 8th and the rumor of a October release is wrong.
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Old Aug 15, 2011, 05:43 PM   #6
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Woohoo! We get one day closer everyday!
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Old Aug 15, 2011, 05:54 PM   #7
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PLEASE don't release iPhone keynote before 31st Aug Apple, I need to revise for an exam and no revision/work will happen otherwise!!
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Old Aug 15, 2011, 05:59 PM   #8
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Why is Mac Rumors so set on an October release date? There is just as much, if not more evidence for a September date.
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Old Aug 15, 2011, 06:21 PM   #9
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Originally Posted by lukefinch View Post
Let's hope this is finally a legit timeframe
nothing on p̶a̶g̶e̶ ̶2̶, iOS blog is legit.
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Old Aug 15, 2011, 08:38 PM   #10
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Telefonica's reportedly recalling their iPhone stock until September 12th:
http://www.engadget.com/2011/08/15/t...september-12t/

So this is two rumors pointing to a September 12th launch. Looks like we have our date.
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Old Aug 16, 2011, 01:39 AM   #11
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In the Orange shop...

Yesterday when I was whinging about my iP4's screen (getting it replaced today) and I asked them about the upcoming 5, 4 different employees flat denied any information regarding the pending release and said it would be highly unlikely to be announced without any pre training/information.

I don't know whether this is just a blag or not, but I've had the contract 6 weeks so there's no reason to lie to me.

I guess time will tell.
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Old Aug 16, 2011, 03:02 AM   #12
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Originally Posted by DerfBWH View Post
Telefonica's reportedly recalling their iPhone stock until September 12th:
http://www.engadget.com/2011/08/15/t...september-12t/

So this is two rumors pointing to a September 12th launch. Looks like we have our date.
Telefonica and O2 are the same, so that's one rumour really.
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Old Aug 16, 2011, 03:15 AM   #13
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Quote:
Originally Posted by DerfBWH View Post
Telefonica's reportedly recalling their iPhone stock until September 12th:
http://www.engadget.com/2011/08/15/t...september-12t/

So this is two rumors pointing to a September 12th launch. Looks like we have our date.
Telefonica owns the O2 brand. O2 is the brand that Telefonica use in the UK, Ireland & Germany. Its the same company (or same ownership)

Just a guess but could it be that there will be an announcement before 12th September and the phone sometime after that? I just find it difficult to believe that Apple will tell the carries much before a public announcement. We all know how Apple like to keep things to themselves and telling lots of carries what they are going to do in advance does not seam like a great way of keeping things to themselves.

Alex

P.s. I do wish they would hurry up with iPhone 5 or iPhone 4s.I have stared to find myself back looking at Blackberrys again.
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Old Aug 16, 2011, 07:20 AM   #14
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Wink

Quote:
Originally Posted by ChrisRoseMusic View Post
Yesterday when I was whinging about my iP4's screen (getting it replaced today) and I asked them about the upcoming 5, 4 different employees flat denied any information regarding the pending release and said it would be highly unlikely to be announced without any pre training/information.

I don't know whether this is just a blag or not, but I've had the contract 6 weeks so there's no reason to lie to me.

I guess time will tell.

"Oh you're on a new contract? then of course we'll let you know privileged confidential corporate information that isn't in the public domain despite everyone wanting to know."
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Old Aug 16, 2011, 09:49 AM   #15
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UK wireless carrier: iPhone 5 reveal on September 13

http://www.cultofmac.com/uk-carrier-...32#more-109032
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Old Aug 16, 2011, 09:57 AM   #16
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Doesn't make much sense for them to put up iPhone 5 displays if it's going to be announced a day later. Maybe they mean the launch day will be September 13th, and possibly the iPhone 5 will be unveiled the first week of September.
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Old Aug 16, 2011, 10:01 AM   #17
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Honestly that's what I thought too, why would they reduce all their stock and phase the iPhone 4 out and change all the displays and everything for a phone that wouldn't come out until october? Would't this mean that it's coming out the 13th but announced at a more early date?
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Old Aug 16, 2011, 10:10 AM   #18
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September 12th launch would be awesome...but what day does the iPhone usually launch in the UK? It's Friday in the the U.S. So that should put us at a U.S. Launch on September 9th or 16th.
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Old Aug 16, 2011, 10:11 AM   #19
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Originally Posted by sephyleader2 View Post
Honestly that's what I thought too, why would they reduce all their stock and phase the iPhone 4 out and change all the displays and everything for a phone that wouldn't come out until october? Would't this mean that it's coming out the 13th but announced at a more early date?
Yes, I believe so. I believe this is how it will work: iOS 5 beta 6 will come out either on the 17th or 18th as predicted by 9to5mac, and then the Apple invites will go out for an event the first week of September, that's where they'll announce the iPhone 5 and the iOS 5 GM is available, with launch of both to occur September 13th.
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Old Aug 16, 2011, 10:12 AM   #20
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September 12th launch would be awesome...but what day does the iPhone usually launch in the UK? It's Friday in the the U.S. So that should put us at a U.S. Launch on September 9th or 16th.
I am sure, if they release it September 12, you can buy one on eBay for 20K or something ....
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Old Aug 16, 2011, 10:13 AM   #21
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Yes, I believe so. I believe this is how it will work: iOS 5 beta 6 will come out either on the 17th or 18th as predicted by 9to5mac, and then the Apple invites will go out for an event the first week of September, that's where they'll announce the iPhone 5 and the iOS 5 GM is available, with launch of both to occur September 13th.
Man I hope it's true. Doesn't iPhone usually launch on a Friday in the U.S. though?
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Old Aug 16, 2011, 10:16 AM   #22
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Man I hope it's true. Doesn't iPhone usually launch on a Friday in the U.S. though?
They have been before, but Apple can do what they wish. Hopefully the sooner the better. Hopefully I'm right with my prediction.
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Old Aug 16, 2011, 10:27 AM   #23
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Woohoo! We get one day closer everyday!
Not until we get a release date from Apple we don't.
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Old Aug 16, 2011, 10:27 AM   #24
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Not until we get a release date from Apple we don't.
Oh, we do get a day closer. We just don't know how close
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Old Aug 16, 2011, 10:41 AM   #25
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Oh, we do get a day closer. We just don't know how close
You cannot get a day closer to a date you do not know. I understand your logic, but you are completely wrong.
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