Right now the stock market is yo-yo'ing and will probably continue to do so for a while. So if you are going to dive in you obviously want to do it when the whole market plunges and APPL drops a couple of percentage points. Over the next year we will see the release of iPhone 5, increasing exposure to the China and India markets, and the next generation of iPad which may be a major leap. The stock market still is the best place for long term investing and those who do not need cash now or who do not depend on profits for day-to-day living, i.e, retirees. FWIW.