Apple to Stream Live Paul McCartney Concert to iTunes and Apple TV

MacRumors · Feb 7, 2012, 10:18 PM

Apple today announced that it will be supporting Paul McCartney's new album release with a special free video stream of a live concert on Thursday, February 9 [iTunes Store]. The concert is not only being streamed via iTunes on Mac and PC, but will also be available directly on users' Apple TVs, signaling new efforts by Apple to increase the utility of its set-top box.

Quote:

To celebrate the release of Paul McCartney's latest album -- available now -- we're streaming his exclusive performance at Capitol Studios on February 9 at 7 p.m. (PST). Watch the concert on iTunes on your computer, or stream it on your TV using your Apple TV -- just choose iTunes Live from the Internet menu.

The Paul McCartney promotion is not Apple's first foray into live streaming via iTunes, as the company has for the past several years hosted an annual concert festival in London. Apple has gradually ramped up its coverage of those concerts to include live video streaming through iTunes and even through an App Store app for the 2011 series.

While users could redirect the video from that app to an Apple TV via AirPlay, Apple's addition of the iTunes Live experience directly on the Apple TV itself for this Paul McCartney concert demonstrates how the company can deliver exclusive content to users' televisions and perhaps ultimately an Apple-branded television set in an easily-accessible manner.

Article Link: Apple to Stream Live Paul McCartney Concert to iTunes and Apple TV

MarximusMG · Feb 7, 2012, 10:21 PM

Looking forward to this!

Spencie · Feb 7, 2012, 10:21 PM

Live TV to Apple TV!

Peace · Feb 7, 2012, 10:26 PM

Has anyone ever seen iTunes Live as an option on the Internet part of Apple TV ?
I don't see it on mine and I'm running the beta.

Andy Helm · Feb 7, 2012, 10:29 PM

Will it be available on the old GEN 1 Apple TV? I'm thinking it won't..

JonneyGee · Feb 7, 2012, 10:33 PM

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Mobile/9A405)

Will it be available on iOS devices? Would love to watch from my iPhone.

Benjamins · Feb 7, 2012, 10:35 PM

hmm Apple testing live broadcast?

adildacoolset · Feb 7, 2012, 10:35 PM

what would be nice is if Apple streamed their keynotes live as well.

walexx · Feb 7, 2012, 10:47 PM

Quote:

Originally Posted by adildacoolset

what would be nice is if Apple streamed their keynotes live as well.

Apple have steamed keynotes live in the past. I remember being in London watching Steve Jobs launch the current shape macbook air on my iPhone via 3G

.

There have been others too which I can't remember right now, but what I find interesting is the 'Live' thing for things other than Apple.

This is obviously the start of something much bigger.

LimeiBook86 · Feb 7, 2012, 10:49 PM

Very cool news! I saw Paul live in 2009 and 2011, so this will be a nice treat from the comfort of my own home.

Quote:

Originally Posted by adildacoolset

what would be nice is if Apple streamed their keynotes live as well.

I believe they did this once semi-recently... it may have been for the iPad or Apple TV announcement. But I'm not 100% certain.

futbalguy · Feb 7, 2012, 11:01 PM

Definitely practicing live broadcasting for their TV

StoneyG · Feb 7, 2012, 11:09 PM

Was this part of the settlement in the Apple Computer/Apple Corps suit?

Ivan P · Feb 7, 2012, 11:16 PM

Quote:

Originally Posted by StoneyG

Was this part of the settlement in the Apple Computer/Apple Corps suit?

All of Paul McCartney's new material, including reissues of older records, is through Hear Records, and for many years he has had his own publishing business (MPL Communications), which essentially serves the same purpose for his solo career as Apple Corps does for The Beatles. This deal has nothing to do with Apple Corps.

JAT · Feb 7, 2012, 11:16 PM

Is this the strange event in Feb?

socrammtz · Feb 7, 2012, 11:32 PM

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

What's interesting here is not so much this concert, but the addition of iTunes Live to the Apple TV. Looking forward to what else will be shown there and who will be able to stream content there.

StoneyG · Feb 7, 2012, 11:40 PM

Quote:

Originally Posted by Ivan P

All of Paul McCartney's new material, including reissues of older records, is through Hear Records, and for many years he has had his own publishing business (MPL Communications), which essentially serves the same purpose for his solo career as Apple Corps does for The Beatles. This deal has nothing to do with Apple Corps.

(See: SARCASM)

Macman45 · Feb 7, 2012, 11:44 PM

Quote:

Originally Posted by Peace

Has anyone ever seen iTunes Live as an option on the Internet part of Apple TV ?
I don't see it on mine and I'm running the beta.

No. I'm guessing they will put it up as a special title. No software update required. I will be watching and recording this to my HD recorder....As long as I don't forget.

Must grab Siri now, befor I do forget it!

andy721 · Feb 7, 2012, 11:49 PM

I like the Beatles when they were The Beatles. This is just my opinion hate if you want but seriously retire already.

I forgot he lost a lot of money from all the wives. Nevermind keep working I guess.

justperry · Feb 8, 2012, 12:01 AM

Yawn, Paul McCartny = Boring

Cantello · Feb 8, 2012, 12:46 AM

Any ideas on whether or not this will also be available for re-watching later? 3 in the morning (UK time) is way too early.

Or can iTunes somehow be programmed to record this?

fel10 · Feb 8, 2012, 01:03 AM

I will be watching. Legend

alephnull12 · Feb 8, 2012, 01:21 AM

Beatles suck.

What does any of this have to do with selling phones & computers? If they want to be a media company, they have to look politically agnostic to remain appealing as a tech company.

All this makes me want to do is make the switch to a more agnostic platform, for example Android.

This is among many things that could make Apple better by simply removing it.

Is Apple now run by a bunch of moralizing silly philanthropists? What the crap? I just want a functional phone and computer with as little bull attached to it (physically or karmically) as possible. Is Siri next going to break out in song and start lecturing me on how to be nicer? I'll throw it in the trash.

ogee · Feb 8, 2012, 01:57 AM

Quote:

Originally Posted by JAT

Is this the strange event in Feb?

I was just thinking the same.

kristoffer4 · Feb 8, 2012, 01:59 AM

So that will be about 1 AM in Europe.

weckart · Feb 8, 2012, 02:21 AM

Quote:

Originally Posted by kristoffer4

So that will be about 1 AM in Europe.

Perfect for those having trouble getting to sleep.

Feb 7, 2012, 10:21 PM	#2
MarximusMG macrumors 6502a Join Date: Jan 2009 Location: Lincoln, NE	Looking forward to this! __________________ www.TinyLightbulbs.com - The marketplace for successfully crowdfunded products. 24" Aluminum iMac 2.4 GHz, 320 GB HD; VZW iPhone 4 32 GB; 11.6" MacBook Air 1.4 GHz, 64 GB SSD
	1

Feb 7, 2012, 10:21 PM	#3
Spencie macrumors regular Join Date: Aug 2011 Location: The Mothership	Live TV to Apple TV! __________________ The programmer's national anthem is 'AAAAAAAARRRRGHHHHH!!'. Macrumors Scavenger Hunt Part 3 Score : 4
	6

Feb 7, 2012, 10:29 PM	#5
Andy Helm macrumors newbie Join Date: Aug 2010	What about Gen 1 Apple TV? Will it be available on the old GEN 1 Apple TV? I'm thinking it won't..
	2

Feb 7, 2012, 10:35 PM	#8
adildacoolset macrumors 6502a Join Date: Sep 2011 Location: Lusaka, Zambia(If you know where it is)	what would be nice is if Apple streamed their keynotes live as well. __________________ Last edited by adildacoolset; Tomorrow at 09:42 AM. Reason: grammar error
	4

Feb 7, 2012, 11:09 PM	#12
StoneyG macrumors regular Join Date: Aug 2009 Location: Just east of the Rockies, and north of the 49th.	Was this part of the settlement in the Apple Computer/Apple Corps suit? __________________ Apple for the computer stuff, Shure and Totem for the audio reproduction stuff, and Yamaha for most of the instrument stuff.
	3

Feb 7, 2012, 10:26 PM	#4
Peace macrumors P6 Join Date: Apr 2005 Location: Space--The ONLY Frontier	Has anyone ever seen iTunes Live as an option on the Internet part of Apple TV ? I don't see it on mine and I'm running the beta.
	0

Feb 7, 2012, 10:33 PM	#6
JonneyGee macrumors member Join Date: Jun 2011 Location: Fort Worth, TX	Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Mobile/9A405) Will it be available on iOS devices? Would love to watch from my iPhone.
	1

Feb 7, 2012, 10:35 PM	#7
Benjamins macrumors 6502 Join Date: Jul 2010	hmm Apple testing live broadcast?
	7

Feb 7, 2012, 11:01 PM	#11
futbalguy macrumors regular Join Date: May 2007	Definitely practicing live broadcasting for their TV
	3

Feb 7, 2012, 11:16 PM	#14
JAT macrumors 601 Join Date: Dec 2001 Location: Mpls, MN	Is this the strange event in Feb? __________________ -- Spiky
	6

Feb 7, 2012, 11:32 PM	#15
socrammtz macrumors newbie Join Date: Jul 2010	Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3) What's interesting here is not so much this concert, but the addition of iTunes Live to the Apple TV. Looking forward to what else will be shown there and who will be able to stream content there.
	3

Feb 7, 2012, 11:49 PM	#18
andy721 Banned Join Date: Sep 2007 Location: FL	sigh I like the Beatles when they were The Beatles. This is just my opinion hate if you want but seriously retire already. I forgot he lost a lot of money from all the wives. Nevermind keep working I guess.
	0

Feb 8, 2012, 12:01 AM	#19
justperry macrumors 603 Join Date: Aug 2007 Location: 7 Km South of an active upside down volcano.	Yawn, Paul McCartny = Boring
	-13

Feb 8, 2012, 12:46 AM	#20
Cantello macrumors member Join Date: May 2008 Location: Lüneburg	Any ideas on whether or not this will also be available for re-watching later? 3 in the morning (UK time) is way too early. Or can iTunes somehow be programmed to record this?
	0

Feb 8, 2012, 01:03 AM	#21
fel10 macrumors 6502a Join Date: Feb 2010 Location: Woodstock, GA USA	I will be watching. Legend __________________ 15 in Macbook Pro, 2.2 GHz, Quad Core i7, 8 GB RAM, Vertex 2 120GB SSD iPhone 5 64GB White iPad2 64GB Wi-Fi TVs
	2

Feb 8, 2012, 01:21 AM	#22
alephnull12 macrumors regular Join Date: Jan 2012	Beatles suck. What does any of this have to do with selling phones & computers? If they want to be a media company, they have to look politically agnostic to remain appealing as a tech company. All this makes me want to do is make the switch to a more agnostic platform, for example Android. This is among many things that could make Apple better by simply removing it. Is Apple now run by a bunch of moralizing silly philanthropists? What the crap? I just want a functional phone and computer with as little bull attached to it (physically or karmically) as possible. Is Siri next going to break out in song and start lecturing me on how to be nicer? I'll throw it in the trash.
	-33

Feb 8, 2012, 01:59 AM	#24
kristoffer4 macrumors 6502a Join Date: Jan 2006 Location: Denmark	So that will be about 1 AM in Europe.
	0

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