Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > Special Interests > Visual Media > Design and Graphics

Reply
 
Thread Tools Search this Thread Display Modes
Old Feb 24, 2012, 04:36 AM   #1
bluetooth
macrumors 6502a
 
bluetooth's Avatar
 
Join Date: May 2007
Location: Toronto
Critique my Logo Design

Hi, working on some initial concepts from some sketches I did for a company logo. The company is <removed>.

They want something fairly simple yet sophisticated, something that says <removed> at first glance.

Let me know your thoughts, what you like and what you don't.

All comments welcome and appreciated.

Thanks!

EDIT: Images removed.

Thanks a lot everyone for all the feedback and comments, some very good points were made, both technical and constructive. I am going to work on doing some refinements et.


Thanks again!
__________________
"Design is my day-long obsession, joy and torment."

Last edited by bluetooth; Mar 26, 2012 at 11:19 PM.
bluetooth is offline   -1 Reply With Quote
Old Feb 24, 2012, 04:39 AM   #2
rowley
macrumors 6502
 
Join Date: Dec 2008
Location: London, UK
I'd go for 3 or 7
__________________
Mostly
DarkCompass - Free Music Podcast
rowley is offline   0 Reply With Quote
Old Feb 24, 2012, 04:40 AM   #3
miles01110
macrumors 604
 
miles01110's Avatar
 
Join Date: Jul 2006
Location: The Ivory Tower (I'm not coming down)
I like #3.
__________________
Got a problem? Check here first.
miles01110 is offline   -1 Reply With Quote
Old Feb 24, 2012, 04:41 AM   #4
bluetooth
Thread Starter
macrumors 6502a
 
bluetooth's Avatar
 
Join Date: May 2007
Location: Toronto
Quote:
Originally Posted by rowley View Post
I'd go for 3 or 7
Thanks. Yeah, I like 3, 7 and also 8 at first glance.

Cheers,
__________________
"Design is my day-long obsession, joy and torment."
bluetooth is offline   0 Reply With Quote
Old Feb 24, 2012, 05:11 AM   #5
bluetooth
Thread Starter
macrumors 6502a
 
bluetooth's Avatar
 
Join Date: May 2007
Location: Toronto
<removed>

<removed> is just a place holder for now depending on which designs I take further, refine and present to the company et.

EDIT: Image removed.
__________________
"Design is my day-long obsession, joy and torment."

Last edited by bluetooth; Mar 26, 2012 at 11:19 PM.
bluetooth is offline   -1 Reply With Quote
Old Feb 24, 2012, 05:57 AM   #6
bluetooth
Thread Starter
macrumors 6502a
 
bluetooth's Avatar
 
Join Date: May 2007
Location: Toronto
Initial <removed> (still rough).

EDIT: Image removed.
__________________
"Design is my day-long obsession, joy and torment."

Last edited by bluetooth; Mar 26, 2012 at 11:19 PM.
bluetooth is offline   -1 Reply With Quote
Old Feb 24, 2012, 06:03 AM   #7
ChristianJapan
macrumors Demi-God
 
ChristianJapan's Avatar
 
Join Date: May 2010
Location: 日本
3, 7, 1, 9

In 7 the molecules a bit too big

The one with the single atom might be misleading
__________________
Member of MacRumors.com Folding@Home Team (#3446) & developer of the F@H Mobile Monitoring app
ChristianJapan is offline   0 Reply With Quote
Old Feb 24, 2012, 06:32 AM   #8
bluetooth
Thread Starter
macrumors 6502a
 
bluetooth's Avatar
 
Join Date: May 2007
Location: Toronto
Quote:
Originally Posted by ChristianJapan View Post
3, 7, 1, 9

In 7 the molecules a bit too big

The one with the single atom might be misleading
Yeah, that is a good point about the single atom...thanks for the feedback.
__________________
"Design is my day-long obsession, joy and torment."
bluetooth is offline   0 Reply With Quote
Old Feb 24, 2012, 07:01 AM   #9
davedee65
macrumors member
 
Join Date: Apr 2010
Location: UK
3 for me also. Although I wonder what it would look like with flat colour molecules, thinking ahead to a wider use of the logo such as embroideries on uniforms/overalls etc where the radial gradient might be tricky to reproduce?

Very nice by the way.

Cheers
D
davedee65 is offline   0 Reply With Quote
Old Feb 24, 2012, 07:05 AM   #10
bluetooth
Thread Starter
macrumors 6502a
 
bluetooth's Avatar
 
Join Date: May 2007
Location: Toronto
Quote:
Originally Posted by davedee65 View Post
3 for me also. Although I wonder what it would look like with flat colour molecules, thinking ahead to a wider use of the logo such as embroideries on uniforms/overalls etc where the radial gradient might be tricky to reproduce?

Very nice by the way.

Cheers
D
Thanks. That's a good point too regarding the molecules and embroidery. Could possibly do a variation with flat molecules.
__________________
"Design is my day-long obsession, joy and torment."
bluetooth is offline   0 Reply With Quote
Old Feb 24, 2012, 07:20 AM   #11
opeter
macrumors 6502a
 
opeter's Avatar
 
Join Date: Aug 2007
Location: Slovenia (EU)
Show us the monochrome or better the black-white version of the logos ...
__________________
My cartoon hero: www.dangermouse.org
opeter is offline   0 Reply With Quote
Old Feb 24, 2012, 07:26 AM   #12
Arran
macrumors 68000
 
Join Date: Mar 2008
Location: Atlanta, USA
My initial reaction FWIW:
1. Really like. Screams chemical. Looks very clean on the box. My fav.
2,3. Solid variations on 1.
4,11,12. Nuclear energy, atom bomb, Einstein.
5,6. Clever, perhaps too.
7. Balloons, kids party!
8, 9, 10. Graphics tacked on uncomfortably. Weak.

All in, some great ideas to get started.

Sad to see no conical flasks! Granted, they're a bit mad-scientist-y.




Quote:
Originally Posted by opeter View Post
Show us the monochrome or better the black-white version of the logos ...
Yeah, I was a bit worried about how 1 would photocopy. No capitals to break up the words. Maybe 2 and 3 would be more resilient?
__________________
When the world zigs, zag
Arran is offline   1 Reply With Quote
Old Feb 24, 2012, 09:12 AM   #13
YESimBLUNTED
macrumors member
 
Join Date: May 2011
Location: In my cubicle somewhere in this rat maze
I like 3 and 6. Some of these I think the gray may be too light and might not reproduce as well as you think. Also, some of them have very tiny and thin lines that when scaled down will get lost in printing. I like how you handled number 6 with a periodic table element look, although I am not sure it would be the best because of the capital R and lowercase c, even though that is how element abbreviations look. So I would go with 3, just be aware of how light you go with the gray.
__________________
Mac Pro (5,1) - 2.93 GHz "Westmere" (x2) - 32 GB RAM - Nvidia Quadro FX 4800 - 1 TB HDD (x2)
iPod Shuffle (x2) iPod Touch (1st Gen) iPhone 4S 32GB
YESimBLUNTED is offline   0 Reply With Quote
Old Feb 24, 2012, 03:55 PM   #14
bluetooth
Thread Starter
macrumors 6502a
 
bluetooth's Avatar
 
Join Date: May 2007
Location: Toronto
Great, thanks for the feedback guys, this is what I was looking for, all very good points.

Cheers,

----------

Quote:
Originally Posted by Arran View Post
My initial reaction FWIW:
1. Really like. Screams chemical. Looks very clean on the box. My fav.
2,3. Solid variations on 1.
4,11,12. Nuclear energy, atom bomb, Einstein.
5,6. Clever, perhaps too.
7. Balloons, kids party!
8, 9, 10. Graphics tacked on uncomfortably. Weak.

All in, some great ideas to get started.

Sad to see no conical flasks! Granted, they're a bit mad-scientist-y.

Yeah, I was a bit worried about how 1 would photocopy. No capitals to break up the words. Maybe 2 and 3 would be more resilient?
Thanks for the feedback.
__________________
"Design is my day-long obsession, joy and torment."

Last edited by bluetooth; Mar 26, 2012 at 11:20 PM.
bluetooth is offline   0 Reply With Quote
Old Feb 24, 2012, 04:09 PM   #15
ChristianJapan
macrumors Demi-God
 
ChristianJapan's Avatar
 
Join Date: May 2010
Location: 日本
5 and 6 looks like Adobe with its program boxes ... Wouldn't use that

If you make 6 with the style from 3 and capitalized RC in the box it might work.
__________________
Member of MacRumors.com Folding@Home Team (#3446) & developer of the F@H Mobile Monitoring app
ChristianJapan is offline   0 Reply With Quote
Old Feb 24, 2012, 05:21 PM   #16
bluetooth
Thread Starter
macrumors 6502a
 
bluetooth's Avatar
 
Join Date: May 2007
Location: Toronto
Quote:
Originally Posted by ChristianJapan View Post
5 and 6 looks like Adobe with its program boxes ... Wouldn't use that

If you make 6 with the style from 3 and capitalized RC in the box it might work.
<removed>
__________________
"Design is my day-long obsession, joy and torment."

Last edited by bluetooth; Mar 26, 2012 at 11:21 PM.
bluetooth is offline   0 Reply With Quote
Old Feb 24, 2012, 11:29 PM   #17
Blue Fox
macrumors 6502
 
Join Date: Apr 2009
#4 and #12 are the ones that immediately caught my eye. Being a graphic artist myself, I try not to over think things when critiquing others' work. I just glance at them and pick the ones that immediately catch my eye as "pleasing".
__________________
27" i7 iMac w/SSD | 32 GB iPhone 5 | 120 GB iPod Classic | 13" MacBook Pro w/SSD
Blue Fox is offline   0 Reply With Quote
Old Feb 25, 2012, 01:38 AM   #18
bluetooth
Thread Starter
macrumors 6502a
 
bluetooth's Avatar
 
Join Date: May 2007
Location: Toronto
Quote:
Originally Posted by Blue Fox View Post
#4 and #12 are the ones that immediately caught my eye. Being a graphic artist myself, I try not to over think things when critiquing others' work. I just glance at them and pick the ones that immediately catch my eye as "pleasing".
Thanks for the feedback, that's a good way of looking at it!
__________________
"Design is my day-long obsession, joy and torment."
bluetooth is offline   0 Reply With Quote
Old Feb 25, 2012, 02:01 AM   #19
ComputersaysNo
macrumors 6502
 
Join Date: Apr 2010
Location: Amsterdam
I like the ones like this: RaxusChemicals better, as Raxuschemicals could be read internationally as Raxu schemicals. Just a thought, carry on
ComputersaysNo is offline   0 Reply With Quote
Old Feb 25, 2012, 02:04 AM   #20
Apple OC
macrumors 68040
 
Apple OC's Avatar
 
Join Date: Oct 2010
Location: Hogtown
Quote:
Originally Posted by ComputersaysNo View Post
I like the ones like this: RaxusChemicals better, as Raxuschemicals could be read internationally as Raxu schemicals. Just a thought, carry on
lol ... schemicals? ... IMO #3
__________________
one Stupid Blog
Apple OC is offline   0 Reply With Quote
Old Feb 25, 2012, 03:04 AM   #21
anti-microsoft
macrumors 68000
 
Join Date: Dec 2006
Location: Edinburgh, UK
Honestly, I think #5. It's the most straightforward and visually appealing concept for me. It will also work out best in black and white and can be easily adapted to work with different colours and platforms. I like it better than #6 because of the integration with the whole name (RaxusChemicals), but #6 gives you the advantage of making the Rc in a box a standalone logo without having to use the whole name. Also, in the case of making iPhone/Android apps or favicons, the square works well and is easy to adapt.
anti-microsoft is offline   0 Reply With Quote
Old Feb 25, 2012, 09:19 AM   #22
bluetooth
Thread Starter
macrumors 6502a
 
bluetooth's Avatar
 
Join Date: May 2007
Location: Toronto
Thanks a lot everyone for all the feedback and comments, some very good points were made and I am going to work on doing some refinements et.

Thanks again!
__________________
"Design is my day-long obsession, joy and torment."
bluetooth is offline   -1 Reply With Quote
Old Feb 27, 2012, 03:54 PM   #23
ILikeTurtles
macrumors 6502
 
Join Date: Feb 2010
I just threw-up in my mouth, when I read "Arial"

Does this client hate you very much?
ILikeTurtles is offline   0 Reply With Quote
Old Feb 27, 2012, 09:30 PM   #24
bluetooth
Thread Starter
macrumors 6502a
 
bluetooth's Avatar
 
Join Date: May 2007
Location: Toronto
Quote:
Originally Posted by ILikeTurtles View Post
I just threw-up in my mouth, when I read "Arial"

Does this client hate you very much?
Well, you know how it goes sometimes.
__________________
"Design is my day-long obsession, joy and torment."

Last edited by bluetooth; Mar 26, 2012 at 11:21 PM.
bluetooth is offline   0 Reply With Quote
Old Mar 2, 2012, 11:18 PM   #25
Arran
macrumors 68000
 
Join Date: Mar 2008
Location: Atlanta, USA
Thanks for the update. Great fun watching it come to fruition.

Nice work, BTW: Looks really solid. I hope they paid you a boatload of money.
__________________
When the world zigs, zag
Arran is offline   1 Reply With Quote

Reply
MacRumors Forums > Special Interests > Visual Media > Design and Graphics

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
critique my intro production logo salacious Digital Video 8 Nov 26, 2012 05:17 PM
logo critique haiggy Design and Graphics 8 Nov 18, 2012 02:13 AM
Logo/branding critique schimmel Design and Graphics 16 Sep 29, 2012 11:05 AM
Logo critique (real estate) schimmel Design and Graphics 11 Sep 7, 2012 11:47 AM

Forum Jump

All times are GMT -5. The time now is 03:13 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC