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Old Jul 23, 2012, 08:59 PM   #1
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Apple Running New Celebrity Television Ad Featuring Martin Scorsese




Apple has released a new television ad featuring the iPhone 4S and Siri, featuring legendary film director Martin Scorsese. The director uses Siri to reschedule appointments, find where a friend is, and see how traffic is in Manhattan.

Quote:
Scorsese: What's my day look like?

Siri: Another busy day today.

Scorsese: Are you serious?

Siri: Yes, I'm not allowed to be frivolous.

Scorsese: Ah, OK. Move my 4 o'clock today to tomorrow. Change my 11AM to 2.

Siri: OK, Marty. I scheduled it for today.

Scorsese: Is that Rick? Where's Rick?

Siri: Here's Rick.

Scorsese: Oh, no that's not Rick. Now, how's the traffic headed downtown?

Siri: Here's the traffic.

Scorsese: Oh, it's terrible, terrible. Driver, driver, cut across. Cut across. We'll never make it downtown this way. I like you Siri, you're going places.

Siri: I'll try to remember that.
The ad is the fourth in Apple's series of celebrity television ads featuring celebrities using the technology. Prior ads have seen actors Samuel L. Jackson, John Malkovich, and Zooey Deschanel using Siri.

Thanks Sean!

Article Link: Apple Running New Celebrity Television Ad Featuring Martin Scorsese
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Old Jul 23, 2012, 09:01 PM   #2
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C'mon Apple, enough with the 4S ads!

Concentrate on getting that new iPhone you have in the pipeline in our hands ASAP!
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Old Jul 23, 2012, 09:02 PM   #3
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The commercial featured Zooey whatshername, not Katy Perry (unfortunately for eye candy purposes).
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Old Jul 23, 2012, 09:02 PM   #4
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Katy Perry? Seriously? I'm not very good with celebrities either, but even your link for her name says it's Zooey Deschanel.
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Old Jul 23, 2012, 09:03 PM   #5
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If only siri actually DID work that way....It's a feature I very rarely use now..It's so crippled in the UK that it's pointless.

Hopefully, the extended coverage promised for IOS6 will actually make it useful. Funny ad though!
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Old Jul 23, 2012, 09:03 PM   #6
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"Sequences shortened. Like, really really shortened."
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Old Jul 23, 2012, 09:04 PM   #7
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Quote:
Originally Posted by jnc View Post
"Sequences shortened. Like, really really shortened."
It's obviously not the Scorsese Director's Cut. That commercial would have been an hour.
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Old Jul 23, 2012, 09:05 PM   #8
GoodNewsNobody
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Not Katy Perry

I thought I missed an Apple commercial featuring Katy Perry! Two of my favorite things together, both delicious eye candy!
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Old Jul 23, 2012, 09:06 PM   #9
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Quote:
Originally Posted by maddux530 View Post
The commercial featured Zooey whatshername, not Katy Perry (unfortunately for eye candy purposes).
Hey, you're right! Sorry, my brain is melted apparently!
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Old Jul 23, 2012, 09:09 PM   #10
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Is is me or is the traffic feature only available on iOS 6? Seems weird to mention this in an ad before it ships.

----------

Why would Apple use celebrities in their ads? Surely they wouldn't need them: They're Apple!
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Old Jul 23, 2012, 09:10 PM   #11
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Ah, the magic of cinema.
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Old Jul 23, 2012, 09:11 PM   #12
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Doubling down on poorly-received ads: welcome to the post-Jobs Apple.
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Old Jul 23, 2012, 09:12 PM   #13
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Having the director of the greatest movie of all time is a get.
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Old Jul 23, 2012, 09:16 PM   #14
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I like these ads. They might not reflect actual world usage for everybody, but they are entertaining.
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Old Jul 23, 2012, 09:20 PM   #15
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So when he moves his 4'o clock from 4 pm to tomorrow, who calls the person/people he had the meeting/appointment with to reschedule?
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Old Jul 23, 2012, 09:20 PM   #16
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These would work much better if he didn't have to hold anything in his hand.

Quote:
So when he moves his 4'o clock from 4 pm to tomorrow, who calls the person/people he had the meeting/appointment with to reschedule?
Details, details...
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Old Jul 23, 2012, 09:20 PM   #17
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thats my fav of the celebreties so far really funny
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Old Jul 23, 2012, 09:20 PM   #18
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Quote:
Originally Posted by ShiftyPig View Post
Doubling down on poorly-received ads: welcome to the post-Jobs Apple.
Actually, they have been well-received ... at least early on.
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Old Jul 23, 2012, 09:21 PM   #19
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I'd like if they made one with the fictitious writer Yuri Testikov of Seinfeld fame. Martin Scorsese was far too tolerant of all that beeping.
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Old Jul 23, 2012, 09:21 PM   #20
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though apple fanboy that i am, i must call foul on this one... as a NYC resident, I promise you... Siri in midtown Manhattan is completely useless, especially on AT&T... a more realistic commercial would have been filled with her saying "I'm really sorry about this..."
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Old Jul 23, 2012, 09:25 PM   #21
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These celeb/siri ads are really horrible. Especially knowing full well Siri doesn't work anywhere near as smoothly as portrayed in these ads. Just love how that little disclaimer "sequences shortened" flashes so quickly in ever so faded font. Borderline false advertising at best.
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Old Jul 23, 2012, 09:25 PM   #22
donasmus
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These are not Apple commercials

Please forgive me for stating the obvious, but this series of Siri commercials are not Apple commercials - i.e. made by Apple, Inc., but they are AT&T commercials. It seems to me AT&T is free to misrepresent the actual user experience, if they choose to.
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Old Jul 23, 2012, 09:30 PM   #23
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Quote:
Originally Posted by Furifo View Post
C'mon Apple, enough with the 4S ads!

Concentrate on getting that new iPhone you have in the pipeline in our hands ASAP!
marketing and engineering at not the same staff so they can do both.

And even if they were not doing these ads it doesn't mean you'd get the phone any faster. They will release it when they want and only when they want. Nothing, not even a dying CEO changes their time tables (which is probably how Steve wanted it)
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Old Jul 23, 2012, 09:30 PM   #24
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What's with all the celebrities....
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Old Jul 23, 2012, 09:31 PM   #25
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"Ahh, it's not Rick."

I love it.
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