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Old Aug 11, 2005, 09:51 PM   #1
amac4me
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Apple cans new Switch ads ... according to ThinkSecret

Whoa ... that's not what you want to hear. I'd like Apple to make a serious push to get more people to switch but the article states that it wasn't going well and they ended up canning the ads.

A quote from the article:

"An unbelievable amount of money was invested in this campaign, you wouldn't believe it," one source commented. "It was supposed to be a huge, huge campaign." Like the original campaign, the new Switch ads were destined for television, print, billboards, and buses. Switchers were paid $3,100 for their day's work"

Holy smokes ... $3100 in one day

http://thinksecret.com/news/0508switch.html
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Old Aug 11, 2005, 09:58 PM   #2
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Hmm wonder what the real reason was for dropping it. That would be nice to know!
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Old Aug 11, 2005, 10:00 PM   #3
Sun Baked
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Probably would help to read the front page of MR.
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Old Aug 11, 2005, 10:05 PM   #4
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Quote:
Originally Posted by Sun Baked
Probably would help to read the front page of MR.
Thanks! I have forums.macrumors.com bookmarked, so I never view the front page or read that forum...oops!
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