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Old Nov 11, 2012, 04:08 PM   #1
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Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'




Apple has started airing two new television ads for the iPad mini, the second and third spots released for the iPad mini. Apple previously released the 'Piano' ad that was shown during the iPad mini media event.

The first ad, 'Books', focuses on the abilities of the iPad mini as an e-reader. It shows the full-size iPad and the iPad mini side-by-side both opening and closing books in iBooks. The ad uses clever pairings of books to draw comparisons between the larger and smaller tablets: The Sun Also Rises and The Valley of the Moon; East of Eden and How the West Was Won; and, Moby Dick and Gone Fishing.

The second ad, called 'Photos', uses the same side-by-side format as the other two iPad mini ads. This time, Apple shows off iPhoto for iOS with the 60's classic song Two of a Kind by Bobby Darin and Johnny Mercer in the background.

Article Link: Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'
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Old Nov 11, 2012, 04:10 PM   #2
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Unfortunate, but they didn't have the same impact as the first.
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Old Nov 11, 2012, 04:11 PM   #3
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I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...
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Old Nov 11, 2012, 04:11 PM   #4
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Quote:
Originally Posted by Pakaku View Post
I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...
Smaller DPI then 10".
It is not that bad on iPad 2, better on mini.
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Old Nov 11, 2012, 04:12 PM   #5
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Originally Posted by Pakaku View Post
I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...
Ding ding...was going to say the same thing.

They would have crushed it with putting retina on this...everyone knows it's coming...ridiculous they left it off.
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Old Nov 11, 2012, 04:12 PM   #6
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the book one doesnt even make any sense
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Old Nov 11, 2012, 04:12 PM   #7
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i like the 'Photos' ad, very different way of looking at things! clever!
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Old Nov 11, 2012, 04:13 PM   #8
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Quote:
Originally Posted by Pakaku View Post
I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...
I don't think the intention was to emphasise the text but rather the portability of the device compared to the iPad with reading books.

On the other hand, the photo one was just really creative and had a unique perspective.
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Old Nov 11, 2012, 04:14 PM   #9
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Quote:
Originally Posted by bushido View Post
the book one doesnt even make any sense
I thought the same thing. So far, the Piano commercial has been the best IMO.
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Old Nov 11, 2012, 04:14 PM   #10
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The Books one...
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Old Nov 11, 2012, 04:15 PM   #11
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i like this one more than the piano commercial
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Old Nov 11, 2012, 04:15 PM   #12
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I guess I am biased, but these commercials look to be some of the best commercials Apple has made in a while.
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Old Nov 11, 2012, 04:15 PM   #13
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Ehh....
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Old Nov 11, 2012, 04:17 PM   #14
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They should just bring back the PC Guy.

And Honey Boo Boo could play the iPad Mini Girl.
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Old Nov 11, 2012, 04:17 PM   #15
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I like the photos ad.
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Old Nov 11, 2012, 04:17 PM   #16
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Originally Posted by bushido View Post
the book one doesnt even make any sense
compare the two book titles
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Old Nov 11, 2012, 04:18 PM   #17
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The books one would've made more sense if they had a guy squinting using the mini and then exchanging it for an iPad 4.
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Old Nov 11, 2012, 04:18 PM   #18
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Originally Posted by bushido View Post
the book one doesnt even make any sense
"The Sun Also Rises" and "The Valley of the Moon".
"East of Eden" and "How the West was Won"
"Moby Dick" and "Gone Fishing" (Captain Ahab was fishing... for a whale)
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Old Nov 11, 2012, 04:21 PM   #19
Pakaku
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Originally Posted by PracticalMac View Post
Smaller DPI then 10".
It is not that bad on iPad 2, better on mini.
It is a lower DPI, but only because they quite literally shrunk an iPad 2 screen, and its UI, down to a 7.8" screen. Which also brings up ergonomic issues...
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Old Nov 11, 2012, 04:22 PM   #20
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The photo ad works as its visually engaging and simple. The visual idea is 'cute' and the execution works.

The books ad relies on the viewer to actually read the book titles to get the connection. Not very obvious at all and it's subtlety will be missed by many I suspect.
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Old Nov 11, 2012, 04:23 PM   #21
MeFromHere
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There's room for another thumbnail for a 4th ad on the web page:
http://www.apple.com/ipad/videos/

Garage Band, Photos, Books... what will the 4th ad show off?
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Old Nov 11, 2012, 04:24 PM   #22
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They should just bring back the PC Guy.
No need. Apple is out of the "Computer" biz and fully entrenched in making do-nothing devices. They've hung their hat on boring consumerism.
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Old Nov 11, 2012, 04:24 PM   #23
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Originally Posted by mrfoof82 View Post
"The Sun Also Rises" and "The Valley of the Moon".
"East of Eden" and "How the West was Won"
"Moby Dick" and "Gone Fishing" (Captain Ahab was fishing... for a whale)
Yep, it is a bit contrived isn't it.

The Photos one is great though.
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Old Nov 11, 2012, 04:25 PM   #24
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I'm not particularly drawn in by the 'Books' commercial, though that's probably because I don't understand the pairing of books
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Old Nov 11, 2012, 04:25 PM   #25
Pakaku
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Quote:
Originally Posted by BuckusToothnail View Post
They should just bring back the PC Guy.

And Honey Boo Boo could play the iPad Mini Girl.
Hello! I am an iPad!

And I am an iPad Mini!
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