|Dec 12, 2012, 02:09 PM||#1|
Samsung Targets Apple Maps with New Promotional Display in Australia
Samsung is taking advantage of Apple's Australian Maps snafu, where several motorists became lost after Maps gave them the wrong directions to the city of Mildura, directing them instead to the middle of the Murray-Sunset national park.
To capitalize on Apple's mistake, Samsung released a new marketing campaign in Sydney, which was discovered by CNET Australia.
The display depicts a filthy, mud-covered white SUV alongside some camping equipment. A sign next to the car reads, "Oops, should have got a Samsung Galaxy S III. Get navigation you can trust."
On Monday, Apple repaired the Mildura mapping error, and it was discovered that the source information that Apple used from the Australian Gazeteer was inaccurate, which is what led to the issue.
Google Maps came under scrutiny today as well, after a Yahoo news report stated that police in Colac were concerned that similar problems in Google's maps were putting people's lives in danger along the Great Ocean Road and in the southern Otways.
Samsung's latest stunt is one of many ads and displays that aim to paint the iPhone in a negative light, like the ad that portrayed the iPhone as uncool, depicting a Galaxy S3 owner saving a spot in one of Apple's iconic lines for his parents.
Apple and Samsung have had an ongoing feud since Apple accused Samsung of imitating its products. Most recently, Samsung was*ordered to pay just over billion dollars at the conclusion of the U.S. trial, further souring the relationship between the two companies.
Article Link: Samsung Targets Apple Maps with New Promotional Display in Australia
|Dec 12, 2012, 02:12 PM||#5|
Police warn of safety concerns from Google Maps
"Other men are lenses through which we read our own minds." -- Emerson
MD388LL/A MG632LL/A ME344LL/A MD199LL/A MC572LL/A MD481LL/A FB463LL/A FC060LL/A
|Dec 12, 2012, 02:14 PM||#10|
|Dec 12, 2012, 02:16 PM||#14|
Shouldn't they be advertising Google Maps instead of Navigon, given that Navigon is a paid app that doesn't ship with the phone and is available on both iPhone and Android?
I guess they cared more about the check from Garmin than about having an ad that makes sense.
|Dec 12, 2012, 02:16 PM||#15|
As much as an apple fanboy I am I have to say I love Samsungs's never ending stab at Apple. Why? Because eventually it will pay off for us iPhone users. It'll force Tim Cook to put the right people in place to make their (our) products better for us!! I love it, don't stop. And FYI- I'm still not buying a Samsung phone... Nice try.
|Dec 12, 2012, 02:17 PM||#17|
|Dec 12, 2012, 02:17 PM||#18|
I like it. Put down the kool aid and u might find it humorous too.
13' Macbook Pro Retina , 2.6 GHz Intel Core i5, 8 GB RAM, 256 SSD
iPhone 6+ 64GB
Space Gray iPad Air, 64 GB, Wi Fi
|Dec 12, 2012, 02:18 PM||#23|
How it is any different than the Windows/Mac ads??
27" iMac(2010) // 13" MBA (2011) // iPad // iPad 2 // iPad 3 // iPhone 5&6 // ATV2
Last edited by dejo; Dec 12, 2012 at 06:07 PM. Reason: Quoted post deleted.
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