Could Disney be working with Apple on a new Gaming Console Called Toy Box?

gto55 · Jan 6, 2013, 10:53 AM

Apple back in the console wars ?

Could Disney be working with Apple on a new Gaming Console Called Toy Box?

Quote:

In October the New York Times reported that several new initiatives were underway at Disney to finally get their online business to stop bleeding cash.
The New York Times concludes their report by reasoning that "given Disney's ties with Pixar, which is also connected to Apple, which certainly has aspirations of their own, it's not such a crazy idea if one truly thinks about it."Well, interestingly enough, Disney's gaming- console may in fact be real and our report points to that proof.

http://www.patentlyapple.com/patently-apple/2013/01/could-disney-be-working-with-apple-on-a-new-gaming-console-called-toy-box.html

malman89 · Jan 6, 2013, 02:00 PM

Sounds like an awful idea that would just bleed more cash for Disney. I think - if done right - it could really cripple Nintendo, who I thought of when I saw those blatant DS rip off drawings.

Disney could very easily take away the kiddie gaming market from Nintendo. Kids these days don't care or perhaps even know about Mario, Zelda, etc. They have no real incentive to buy into the Nintendo brand unless their parents introduce it to them. Many families have a Wii because it was the only family friendly option on the market. Disney could capture this.

However, this market does not seem large enough in my opinion to result in a profitable move by Disney. Start up costs for any console - let alone a next-gen one described in the blog - are astronomical. Then you need to get developers to hop on board. After that, then you will most certainly have to sell at a loss for some time.

Is Disney willing to risk that much to what is certainly a stretch gamble? I know it is Disney and the war chest has to be pretty stocked, but I'm not sure that's a smart bet worth placing.

rhett7660 · Jan 6, 2013, 02:45 PM

As long as it has a Disney on it, not Apple I am all for it. Apple can help with the UI and design but I hope they stay out of this area.

MacRumorUser · Jan 6, 2013, 03:14 PM

Doesn't Disney have loads of these 'consoles' its just that people don't classify or see them in the same way they do with Nintendo, Sony & Microsoft.

If Disney are working on a new console, I imagine its another e-leaning bastard child.

Jan 6, 2013, 02:00 PM	#2
malman89 macrumors 65816 Join Date: May 2011 Location: Michigan	Sounds like an awful idea that would just bleed more cash for Disney. I think - if done right - it could really cripple Nintendo, who I thought of when I saw those blatant DS rip off drawings. Disney could very easily take away the kiddie gaming market from Nintendo. Kids these days don't care or perhaps even know about Mario, Zelda, etc. They have no real incentive to buy into the Nintendo brand unless their parents introduce it to them. Many families have a Wii because it was the only family friendly option on the market. Disney could capture this. However, this market does not seem large enough in my opinion to result in a profitable move by Disney. Start up costs for any console - let alone a next-gen one described in the blog - are astronomical. Then you need to get developers to hop on board. After that, then you will most certainly have to sell at a loss for some time. Is Disney willing to risk that much to what is certainly a stretch gamble? I know it is Disney and the war chest has to be pretty stocked, but I'm not sure that's a smart bet worth placing. __________________ Late 2006 Model - 13.3" MacBook, 2 GHz C2D, 4 (3.3) GB RAM, 500 GB 7200rpm HD running OS X 10.5.8
	0

Jan 6, 2013, 02:45 PM	#3
rhett7660 macrumors 604 Join Date: Jan 2008 Location: Sunny, Southern California	As long as it has a Disney on it, not Apple I am all for it. Apple can help with the UI and design but I hope they stay out of this area. __________________ "It's quite an experience to hold the hand of someone as they move from living to dead." "Times are looking grim these days, holding on to everything, it's hard to draw the line"
	0

Jan 6, 2013, 03:14 PM	#4
MacRumorUser macrumors Demi-God Join Date: Aug 2005 Location: Ireland	Doesn't Disney have loads of these 'consoles' its just that people don't classify or see them in the same way they do with Nintendo, Sony & Microsoft. If Disney are working on a new console, I imagine its another e-leaning bastard child. __________________ A gentleman is one who never hurts anyone's feelings unintentionally. MacRumor:User Microsoft MVP : Macintosh
	0

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode


MacRumors Forums > Mac Community > Community Discussion > Apple, Industry and Internet Discussion