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Old Feb 21, 2013, 03:24 PM   #1
Samtb
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"Doubling down on product secrecy"

How do you think Tim Cook will actually achieve this? The leaks are still coming, mainly from the supply chain. I would have assumed Apple already only passes on information about future products to those who need it.
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Old Feb 21, 2013, 06:42 PM   #2
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If we told you, it's not a secret any more.
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Old Feb 22, 2013, 02:22 AM   #3
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Under Apple's current popularity, id say it was impossible.
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Old Feb 22, 2013, 04:15 AM   #4
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I don't think Tim had a clue about what actually keeping these things on the hush-hush meant when he made that statement. Apple is too big and too much under public scrutiny to keep much to itself these days.
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Old Feb 22, 2013, 07:16 AM   #5
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It sounded good in an interview. "We will try to be secret" doesn't sound good.
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Old Feb 22, 2013, 05:39 PM   #6
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I want to see them seriously cutting all loose ends, I remember the aluminum powerbook G4's release, with the backlit keyboard, amazing battery and all that, nobody had any idea what was coming, everything was so secret back then, steve literally had the crowd eating from his hands, but these days, an apple keynote comes around, and we all know exactly what we're going to see. The fun is gone, I don't even look forward to keynotes anymore.
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Old Feb 25, 2013, 11:38 AM   #7
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Originally Posted by lucasfer899 View Post
I want to see them seriously cutting all loose ends, I remember the aluminum powerbook G4's release, with the backlit keyboard, amazing battery and all that, nobody had any idea what was coming, everything was so secret back then, steve literally had the crowd eating from his hands, but these days, an apple keynote comes around, and we all know exactly what we're going to see. The fun is gone, I don't even look forward to keynotes anymore.
I know we've got some general ideas about what Apple has in store for the future (watches, TVs, assorted shinies), but we don't know a whole lot about them yet. If they're actually working on something like this, and release is actually imminent, then I'd say their secrecy is working out pretty well. Of course, that's all speculation...
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Old Feb 25, 2013, 02:42 PM   #8
lucasfer899
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I know we've got some general ideas about what Apple has in store for the future (watches, TVs, assorted shinies), but we don't know a whole lot about them yet. If they're actually working on something like this, and release is actually imminent, then I'd say their secrecy is working out pretty well. Of course, that's all speculation...
True, but what I mean is, we saw some of the following before any keynotes, rMBP, Several iPhones, new MBA design, iPad mini, iPad 2, iPad 4, blah blah, it goes on to be honest. And if an iWatch was more imminent than it is right now, there would be pictures.
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Old Feb 26, 2013, 12:02 PM   #9
Silvereel
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True, but what I mean is, we saw some of the following before any keynotes, rMBP, Several iPhones, new MBA design, iPad mini, iPad 2, iPad 4, blah blah, it goes on to be honest. And if an iWatch was more imminent than it is right now, there would be pictures.
I could be wrong, but I don't remember seeing the new iMacs before they were announced.

But if you're assuming there have to be pictures for it to be coming, then you're automatically assuming that they can't double down on security at all
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Old Feb 26, 2013, 12:04 PM   #10
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Old Feb 26, 2013, 12:07 PM   #11
Samtb
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I think for the majority of products, especially the popular ios devices, we normally see a leaked photo of the device.

----------

Quote:
Originally Posted by Silvereel View Post
I could be wrong, but I don't remember seeing the new iMacs before they were announced.

But if you're assuming there have to be pictures for it to be coming, then you're automatically assuming that they can't double down on security at all
http://m.techspot.com/news/50486-lea...gic-board.html
Here's one.
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Old Feb 26, 2013, 12:10 PM   #12
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Old Feb 26, 2013, 02:38 PM   #13
lucasfer899
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I could be wrong, but I don't remember seeing the new iMacs before they were announced.

But if you're assuming there have to be pictures for it to be coming, then you're automatically assuming that they can't double down on security at all
To be honest, to sum up the new iMacs:
Thinner, Spec bump, glorified cache drive. Although I admit, they're wonderful machines.
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Old Feb 27, 2013, 07:47 AM   #14
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I would like, for once, Apple to be ahead of the game with regards to leaks.

I would like to see leaks, but deliberate leaks...which would be Apple throwing us a curveball. Deliberate leaks to whet the appetite, and then a keynote with something completely different.

Perhaps a Tim item at the end of a keynote would be "And now for something different...".
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