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Old Mar 5, 2013, 01:06 PM   #1
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Ferrari and Apple in Talks to Expand Relationship, iPad Mini Now Standard in FF Coupe




Ferrari and Apple are in talks to expand their partnership on in-car entertainment, reports Bloomberg. Ferrari Chairman Luca Cordero Di Montezemolo said the company would be "more precise" over the next few months, though its unclear what exactly Di Montezemolo meant.

Ferrari's new 963 horsepower 'LaFerrari' hybrid hypercar was introduced this week at the Geneva Motor Show, and Ferrari also announced that its four-seater FF coupe will now incorporate a pair of iPad minis into the seats for use by the rear passengers.
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Ferrari's 12-cylinder GT sports car prowess is represented at Geneva by the FF, the very first four-seater and four-wheel drive in Prancing Horse history. It will be sporting a Grigio Ingrid livery with an elegant glass roof and Iroko interior. The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.
Eddy Cue, Apple's senior vice president in charge of Internet Software and Services joined Ferrari's board of directors late last year.

(Image of the LaFerrari courtesy Máté Petrany/Jalopnik)

Article Link: Ferrari and Apple in Talks to Expand Relationship, iPad Mini Now Standard in FF Coupe
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Old Mar 5, 2013, 01:08 PM   #2
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iPads and automobiles should be purchased separately...
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Old Mar 5, 2013, 01:08 PM   #3
Xenomorph
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Sweet! Buy a Ferrari, get two FREE iPad minis!
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Old Mar 5, 2013, 01:09 PM   #4
bjm2660
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I bet LaSafari will be snappier.
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Old Mar 5, 2013, 01:09 PM   #5
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Originally Posted by Xenomorph View Post
Sweet! Buy a Ferrari, get two FREE iPad minis!
The mini is more reliable and even considering the Apple tax, more reasonably priced.
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Old Mar 5, 2013, 01:10 PM   #6
bjm2660
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I'd like to see Apple sponsor the Ferrari F1 team. Let's hope something like this happens.
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Old Mar 5, 2013, 01:10 PM   #7
pearvsapple
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I'll take a Ferrari just for the iPads.
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Old Mar 5, 2013, 01:10 PM   #8
1member1
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I went to buy a mini and came back with la ferari instead. seems better deal
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Old Mar 5, 2013, 01:10 PM   #9
UnfetteredMind
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Been waiting for them to finally integrate iOS devices into their cars, now I can finally purchase

EDIT: Just watched the intro vid, scratch everything I said, if I had that engine behind me, I wouldn't want to listen to anything else!
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Old Mar 5, 2013, 01:10 PM   #10
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** yawn **

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Old Mar 5, 2013, 01:11 PM   #11
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lame.

who cares about cars?
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Old Mar 5, 2013, 01:12 PM   #12
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i'd rather see apple and toyota....

this news doesnt mean anything to the average working person.
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Old Mar 5, 2013, 01:12 PM   #13
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I hope they don't use apple maps for the built in satnav

Last edited by adildacoolset; Mar 5, 2013 at 01:32 PM.
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Old Mar 5, 2013, 01:13 PM   #14
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This has to be the most expensive way to buy an iPad Mini
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Old Mar 5, 2013, 01:16 PM   #15
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Apple and Ferrari.

Android and The-Junkey-Vanagen
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Old Mar 5, 2013, 01:17 PM   #16
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Originally Posted by Mattsasa View Post
lame.

who cares about cars?
I do.

Then again, your profile picture is a Pikachu, so I don't expect you to understand...
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Old Mar 5, 2013, 01:17 PM   #17
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Luigi: I must scream it to the world, my excitement from the top of someplace very high. Do you know many Ferraris?

Lightning McQueen: No, no, no, they race on the European circuit; I'm in the Piston cup.

[Luigi and Guido frown at McQueen]

Lightning McQueen: What?

Luigi: Luigi follow only the Ferraris.
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Old Mar 5, 2013, 01:18 PM   #18
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well when the guy in charge of Siri and Maps is on the Ferrari board I bet it's easy to get things like this done
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Old Mar 5, 2013, 01:18 PM   #19
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great news for the 0.1% of the world that would ever consider getting a ferrari...

However I would love to see Apple start integrating better into a bunch of major car companies. Ferrari might be a good first step. I think another company that Apple should partner with ASAP is Tesla. Their DNA is extremely similar
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Old Mar 5, 2013, 01:19 PM   #20
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Originally Posted by Mattsasa View Post
lame.

who cares about cars?
Nobody.

Obviously, since you don't care about cars, nobody else does either.. .

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Old Mar 5, 2013, 01:19 PM   #21
taptic
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Ferrari Rumors...
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Old Mar 5, 2013, 01:20 PM   #22
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I'm going to start saving up for a Ferrari so I can get an iPad for free.
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Old Mar 5, 2013, 01:20 PM   #23
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Wait, does this say for the 'rear-seat' passengers?
Guess that means operating the mini with you nose..
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Old Mar 5, 2013, 01:21 PM   #24
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Well, I am gonna need to buy that Ferrari every year to keep up with the iPad mini refresh cycle....
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Old Mar 5, 2013, 01:21 PM   #25
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As long as none of the Apple products start getting Ferrari branding and special 'limited edition' wallpaper....
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