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Old Apr 29, 2013, 12:13 PM   #1
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Microsoft Commercial Pits Apple Against Samsung to Tout Windows Phone




Microsoft has introduced a new commercial (via The Verge) that plays on the ongoing conflict between Samsung and Apple. In the spot, iPhone and Samsung enthusiasts interrupt a wedding with a heated argument over which phone is better.

"Would you mind moving your enormous phone?" an iPhone owner asks a Galaxy user, who goes on to call it "enormously awesome." This kicks off an all out brawl, where insults like "iSheep" and "Copybox" are traded back and forth.

Two Nokia Lumia 920 owners stand by the sidelines, where one asks "You think if they knew about the Nokia Lumia they'd stop fighting all the time?" "I don't know," the other replies. "I think they kind of like fighting." The commercial, which strays away from mentioning specific phone features, positions the Windows Phone as a clear alternative to the iPhone and the Galaxy line, ending with the line "Don't fight. Switch."

The Lumia line, which first debuted in late 2011, sports Microsoft's Windows and marked Nokia's shift away from Symbian. The company's flagship phone, the Nokia Lumia 920, comes in a range of bright colors and sports a 4.5-inch screen, a Qualcomm Snapdragon processor, and 1GB of RAM.

A recently conducted survey shows that Microsoft has a lot of work to do to convince smartphone users to choose its phones over those offered by Samsung and Apple. Microsoft is predicted to show a small amount of growth over the next few years, but is expected to remain dwarfed by iOS and Android phone sales well into the future.

Article Link: Microsoft Commercial Pits Apple Against Samsung to Tout Windows Phone
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Old Apr 29, 2013, 12:18 PM   #2
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That's really funny, especially the "iSheep" and "copybox" parts
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Old Apr 29, 2013, 12:20 PM   #3
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Not going to lie, that superman/apple tattoo move at the end really got me haha
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Old Apr 29, 2013, 12:20 PM   #4
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That's only cos Microsoft isn't even worth fighting for.
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Old Apr 29, 2013, 12:21 PM   #5
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Now THATS an add!!!!
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Old Apr 29, 2013, 12:21 PM   #6
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You think if they knew about the Lumia's lack of developer support, functionality, and MS Paint interface, they'd switch?

FTFY
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Old Apr 29, 2013, 12:22 PM   #7
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Very well done

This is a fantastic commercial.
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Old Apr 29, 2013, 12:22 PM   #8
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This'll definitely work! Great ad, Microsoft.

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Old Apr 29, 2013, 12:22 PM   #9
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That's definitely one of the funniest phone adverts I've seen for a long time
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Old Apr 29, 2013, 12:25 PM   #10
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You think that if they knew that Nokia is about to go bankrupt, they would switch?

I mean really, this is not a good move in my opinion.
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Old Apr 29, 2013, 12:25 PM   #11
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Looks like Nokia and MS have been reading Engadget comments.
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Old Apr 29, 2013, 12:25 PM   #12
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Originally Posted by CGagnon View Post
This'll definitely work! Great ad, Microsoft.

Might or might not work, but at least they got a lot of exposure. Much like how Samesung got the exposure in the first place by constantly ridiculing Apple.

Last edited by Simplicated; Apr 29, 2013 at 12:34 PM.
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Old Apr 29, 2013, 12:25 PM   #13
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I guess the Microsoft marketing folks never heard "any publicity is good publicity."
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Old Apr 29, 2013, 12:27 PM   #14
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Must of read through the comment section on Engadget for inspiration in this commercial
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Old Apr 29, 2013, 12:27 PM   #15
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That's definitely one of the funniest phone adverts I've seen for a long time
Yes, a very original ad. Very well thought, and very funny. It's worth saving for posterity.

I wonder who's in charge of this Ad Campaign.

Sadly, the Windows phone is only good to throw out the window.
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Old Apr 29, 2013, 12:29 PM   #16
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Clever Ad

But I'm still not getting a windows phone

They are in the discount bin already, Lumia 920 for $450, HTC 8x for $350
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Old Apr 29, 2013, 12:29 PM   #17
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i like how prevalent the Apple logo was over all else.
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Old Apr 29, 2013, 12:29 PM   #18
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In a room full of people, only two people have MS phones and they're the domestics. Not a great message for an advert.
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Old Apr 29, 2013, 12:31 PM   #19
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Better than any ad Apple has put out in the last few years.
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Old Apr 29, 2013, 12:31 PM   #20
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Funny ad. Too bad no one is buying the Lumia.
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Old Apr 29, 2013, 12:32 PM   #21
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Is it even legal to directly refer to companies other than yours in an advert? I've never seen ads that do this, at least not on TV!
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Old Apr 29, 2013, 12:37 PM   #22
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This ad totally rocks!
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Old Apr 29, 2013, 12:37 PM   #23
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Quote:
Originally Posted by MacHiavelli View Post
In a room full of people, only two people have MS phones and they're the domestics. Not a great message for an advert.
same here
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Old Apr 29, 2013, 12:37 PM   #24
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Hilarious ad. The Super-Apple-man ripping his shirt cracked me up!
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Old Apr 29, 2013, 12:39 PM   #25
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Is it even legal to directly refer to companies other than yours in an advert? I've never seen ads that do this, at least not on TV!
So you haven't seen ads for insurance companies lately? They mention other companies in comparison all the time.
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