|Apr 29, 2013, 12:13 PM||#1|
Microsoft Commercial Pits Apple Against Samsung to Tout Windows Phone
Microsoft has introduced a new commercial (via The Verge) that plays on the ongoing conflict between Samsung and Apple. In the spot, iPhone and Samsung enthusiasts interrupt a wedding with a heated argument over which phone is better.
"Would you mind moving your enormous phone?" an iPhone owner asks a Galaxy user, who goes on to call it "enormously awesome." This kicks off an all out brawl, where insults like "iSheep" and "Copybox" are traded back and forth.
Two Nokia Lumia 920 owners stand by the sidelines, where one asks "You think if they knew about the Nokia Lumia they'd stop fighting all the time?" "I don't know," the other replies. "I think they kind of like fighting." The commercial, which strays away from mentioning specific phone features, positions the Windows Phone as a clear alternative to the iPhone and the Galaxy line, ending with the line "Don't fight. Switch."
The Lumia line, which first debuted in late 2011, sports Microsoft's Windows and marked Nokia's shift away from Symbian. The company's flagship phone, the Nokia Lumia 920, comes in a range of bright colors and sports a 4.5-inch screen, a Qualcomm Snapdragon processor, and 1GB of RAM.
A recently conducted survey shows that Microsoft has a lot of work to do to convince smartphone users to choose its phones over those offered by Samsung and Apple. Microsoft is predicted to show a small amount of growth over the next few years, but is expected to remain dwarfed by iOS and Android phone sales well into the future.
Article Link: Microsoft Commercial Pits Apple Against Samsung to Tout Windows Phone
|Apr 29, 2013, 12:22 PM||#8|
This'll definitely work! Great ad, Microsoft.
iOS Security Researcher/Hacker
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|Apr 29, 2013, 12:22 PM||#9|
That's definitely one of the funniest phone adverts I've seen for a long time
Tell a man there are 300 billion stars in the universe and he'll believe you. Tell him a bench has wet paint on it and he'll have to touch it to be sure. ~Murphy's Law
|Apr 29, 2013, 12:25 PM||#12|
Last edited by Simplicated; Apr 29, 2013 at 12:34 PM.
|Apr 29, 2013, 12:27 PM||#15|
I wonder who's in charge of this Ad Campaign.
Sadly, the Windows phone is only good to throw out the window.
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|Apr 29, 2013, 12:32 PM||#21|
Is it even legal to directly refer to companies other than yours in an advert? I've never seen ads that do this, at least not on TV!
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|Apr 29, 2013, 12:39 PM||#25|
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