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Old Jun 12, 2013, 04:59 PM   #1
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Apple's Google Now Competitor 'Today' Features Traffic Information on Frequently Visited Locations




In iOS 7, Apple has included a new Notification Center feature called Today, which the company says is designed to provide users with the day's events at a glance, including information like birthdays, weather details, and traffic reports.

We've unearthed additional details about how Today works, including how Apple gathers information to provide traffic details on frequently traveled routes. In the location settings section of iOS 7, there's a new feature called "Frequent Locations," which Apple says*"suggests locations of interest based on historical location usage."

Frequent Locations stores information about locations that have been visited multiple times and it appears to pair with another "Traffic" setting to provide commute details on locations a user visits on a regular basis, as seen in the screenshot below. It is unclear, however, if these traffic notifications appear based on the time of day. For example, they could appear only during a morning or evening commute to work.

Users have found other interesting items in the 'Today' panel, including a suggestion of an early bedtime for an upcoming busy day.

It appears that location settings in iOS 7 have a wide range of capabilities, which could see the Notification Center including even more detailed information as iOS 7 evolves. In a report earlier today, The Next Web estimated that iOS 7 would see a number of design changes before being released this fall. We have additional details on iOS 7, including major changes, small updates, and new APIs.

(Thanks Olivier and John!)

Article Link: Apple's Google Now Competitor 'Today' Features Traffic Information on Frequently Visited Locations
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Old Jun 12, 2013, 05:00 PM   #2
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This is the kind of stuff I like to see Apple adding to iOS. The today feature is great. It also tells you what time your alarm is set for, too.

Love it.
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Old Jun 12, 2013, 05:02 PM   #3
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This is direct competition to Google Now. I like it
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Old Jun 12, 2013, 05:03 PM   #4
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An Apple take on Google Now. Clearly trying to integrate it more into the OS though by not classing it as a separate app altogether.
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Old Jun 12, 2013, 05:03 PM   #5
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Originally Posted by gmanist1000 View Post
This is direct competition to Google Now. I like it
You mean that it is a perfect rebrand of Google Now... right?

It seems from now onwards we don't need to guess any rumour for future updates... just list the most popular ones after each new version... and there you go, implemented in the next innovative, amazing, incredible, phenomenal, never seen before iOS
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Old Jun 12, 2013, 05:03 PM   #6
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google now
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Old Jun 12, 2013, 05:04 PM   #7
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Old Jun 12, 2013, 05:04 PM   #8
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what about the haswell retina 13"? next month? this fall? late feb'14?
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Old Jun 12, 2013, 05:06 PM   #9
crossifixio
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I found this amusing as well! My phone is telling me to go to bed!
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Old Jun 12, 2013, 05:06 PM   #10
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I kinda see this as Apple's simpler response to Google Now. Its got great implementation though.
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Old Jun 12, 2013, 05:07 PM   #11
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We've unearthed additional details about how Today works, including how Apple gathers information to provide traffic details on frequently traveled routes. In the location settings section of iOS 7, there's a new feature called "Frequent Locations," which Apple says*"suggests locations of interest based on historical location usage."
So a few years ago this was a "bug" and now its a feature?

Apple issues statement on location tracking; software update on the way
http://bgr.com/2011/04/27/apple-issu...te-on-the-way/
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Old Jun 12, 2013, 05:08 PM   #12
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Weather

How are they getting the weather to appear ?
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Old Jun 12, 2013, 05:08 PM   #13
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I found this amusing as well! My phone is telling me to go to bed!
Ha, that is awesome!
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Old Jun 12, 2013, 05:09 PM   #14
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Apple Now, I mean, Today. If you can't beat 'em, join 'em, I guess.
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Old Jun 12, 2013, 05:09 PM   #15
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So a few years ago this was a "bug" and now its a feature?

Apple issues statement on location tracking; software update on the way
http://bgr.com/2011/04/27/apple-issu...te-on-the-way/
This is 100% able to be turned off.
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Old Jun 12, 2013, 05:10 PM   #16
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Privacy first!

I want to get the whole "NSA/PRISM" BS dealt with first before I allow any vendor to provide such tracking-based services.
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Old Jun 12, 2013, 05:10 PM   #17
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I found this amusing as well! My phone is telling me to go to bed!
Who else but Siri!?!?
<studio audience applause>
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Old Jun 12, 2013, 05:10 PM   #18
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I noticed this and the first thing i thought was Google Now
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Old Jun 12, 2013, 05:11 PM   #19
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Originally Posted by saving107 View Post
So a few years ago this was a "bug" and now its a feature?

Apple issues statement on location tracking; software update on the way
http://bgr.com/2011/04/27/apple-issu...te-on-the-way/
I'm pretty sure that's used for Traffic information. Could be wrong though, but that's what I always assumed. Multi purpose!
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Old Jun 12, 2013, 05:11 PM   #20
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I want to get the whole "NSA/PRISM" BS dealt with first before I allow any vendor to provide such tracking-based services.
The government has proven that whatever data exists, it has direct access to.
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Old Jun 12, 2013, 05:13 PM   #21
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trying to respond to google now in subtle ways, that's what they're doing. and i think is the right thing to do
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Old Jun 12, 2013, 05:14 PM   #22
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Who else but Siri!?!?
<studio audience applause>
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Old Jun 12, 2013, 05:15 PM   #23
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trying to respond to google now in subtle ways, that's what they're doing. and i think is the right thing to do
I think subtle is what most people want really too. Google Now is cool and if you live in the Google World can be really helpful. For the average person though more subtle little things may be more helpful. These types of features plus the send directions to your phone from the desktop may end up being more often used than a direct Google Now clone.
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Old Jun 12, 2013, 05:17 PM   #24
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I found this amusing as well! My phone is telling me to go to bed!
I added this to the post
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Old Jun 12, 2013, 05:24 PM   #25
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Quirky, Love it. I know its only a small feature, but you know the saying. Right?
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