I saw this one when browsing the web today. Anyone seen any others?
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Apple Advertising the Mac Online
- Thread starter starnox
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Not exactly an advert, but I am also amused by the phrase on the apple homepage "What's an Intel processor doing in a Mac? A lot more than it's ever done in a PC." Intel aren't really worried by this negative marketing by Apple either.
I saw a TiBook ad on an old history video we saw at school, but other than that, as far as I can see, Apple don't even have an advertising department
greatdevourer said:
You're joking, right? Do you remember the commercial where vern troyer was using the 17" PB and Yao Ming was using the 12" PB? Or one of the literally hundreds of ipod/itunes commercials? I also recall seeing a bunch of ads when the G5 came out.
exactly, just scroll through watchmactv.com, there are tons of old commercials to download, including for Power Mac G5s, iMac G4s and G3s, Powerbooks, and so forth.adk said:
i dont understand why apple doesnt advertise their computers.. they shud explain in the commercials that windows cant get viruses, and theres an alternative to everything on windows.. they need to shatter the perception that ignorant windows users have, and i think more people wud switch.. that is the biggest things i hear other friends say when i tell them how good macs are.. they usually say.. macs suck.. they are so slow.. nothing is good for them... but i thought you cant watch movies on macs... stuff like that..
but see, i have a problem with commercials like the one that was posted here, about the intel chips.. to the average joe, what does that mean? Nothing, they need to explain to the basic user that there is an alternative, and that alternative can do everything that windows can do and thensome, without the struggle, and need to shatter their old image.
I've seen them online, but never anywhere else. Not on TV. Not on billboards. Not on bus stops. Not in magazines/papers. To me, Apple make all these great ads, but then never release themadk said:
Chaszmyr said:
You may be right... but what Apple are doing with their marketing strategy is interesting because it's more interwoven with the iPod and the stores using that connection with and exposure to the user-experience to increase visibility and awareness.
TV commercials have little effect when falling on deaf ears.
From my experience, Apple tend to advertise in print and outdoors advertising more often than they release substantial TV campaigns. There are some very clever people at Apple and I suspect that they know what they are doing to get the most out of their promotional budget.
They also have a hidden resource: excellent word-of-mouth from the army of acolytes and switchers.
I havent seen the TV Advert anywhere, and i hope i dont - Im not liking Apple going over to Intel
They had a few iPod and the new Intel ads on TV, Ipod ones have been going on since xmas here in the UK. I see billboards and bus stops every day advertising the iPod, and a few iMac's here and then.
All my hairs on my back stood up when the Intel ad was on TV.
All my hairs on my back stood up when the Intel ad was on TV.
howesey said:
woo, the intel ad's on UK tv? that's cool..which channel did you see it on?
I think we get most Apple ads on C4..
I just saw the Intel ad on a TV football game, my parents thought I was weird for getting so excited over it.
mac-er said:I think they were wondering how they raised such a geek.
Saw it too during American football.
Probably, especially because my mom didn't know how to turn on a computer until 4 years ago, where she was required to learn by her work