Intel's Thoughts
EricNau said:
The last one makes me think that Intel is actually a little happy to see this commercial. Let's be honest, if Intel really didn't like it, they wouldn't let Apple run it. Right now, Intel wants to stay friends with everyone; they make Apple happy by letting them run their commercial, and they keep their other customers happy by saying "we don't entirely agree with it, so don't blame us."
Intel has had this constant cloud hanging over their head, and it's not even their fault... It's called "Windows"... People get pissed off at their computer and all the viruses, trojans, spyware, adware, etc... They get to the point where they want to toss their PC in the trash... When they look at the source of their headaches, what do they see? Not "Operating on MS Windows is your trouble"... They see an "Intel Inside" sticker on the (percieved) Piece of Crap that is causing them so much misery... When it's actually Microshaft's garbage that is the trouble all along...
It's always been "Intel = Windows" to the casual user (that's not including the wire heads that ditched Windows and fired up Linux or Unix).
I think Intel has to be more than delighted with being able to associate their brand name with a pleasant computer experience... A virus free experience... A blue screen free experience.
And as long as it's Apple pissing on the other PCs, and not Intel, I don't see where Dell, Gateway, and all the others can bitch at Intel over these ads.
I do agree, too, with an earlier post about how Apple should still show off some of the real virtues of the OS... The idea of the kid showing the grandma what her Mac can do (easily) is great.