iPod Ad: 'Put Some Music On'

monke · Nov 20, 2006, 10:33 PM

Since this hasn't been posted before, I'm guessing it is new.

Apple posted the new Shuffle ad today: here.

Great ad, good editing and unique.

jsw · Nov 20, 2006, 10:43 PM

Fantastic - I haven't yet seen it in the wild.

Oh, man. Weird. As I typed that, it came on Studio 60's commercial break. At that exact second. Really.

*** chills ***

clayj · Nov 20, 2006, 10:44 PM

Looks like jsw and I both saw it at the same time... nice ad, but not as impressive as the most recent nano commercial.

AvSRoCkCO1067 · Nov 20, 2006, 11:09 PM

I enjoyed it very much; extremely functional in its message and very cool editing as well

monke · Nov 20, 2006, 11:11 PM

Quote:

Originally Posted by clayj

nice ad, but not as impressive as the most recent nano commercial.

I would have to agree on this part. The Nano ad was amazing, the traditional silhouettes were took part, and yet it was different and stood out from all the rest. I also like this ad because it is fresh and new, I've seen nothing like it before.

I like how Apple is slowly de-attatching itself from the silhouette ads, I liked them but they are now getting old. I do still like the silhouette ads but they need something new and not the same old routine in every commercial.

nate13 · Nov 20, 2006, 11:16 PM

i like it... makes me want to get one

!

Flowbee · Nov 20, 2006, 11:17 PM

That is one great ad!

trudd · Nov 20, 2006, 11:17 PM

Quote:

Originally Posted by nate13

i like it... makes me want to get one

!

D'oh. I definitely got one the first day they were out. The ad just makes me want to play with mine even more now.

VanMac · Nov 20, 2006, 11:18 PM

Awesome little piece of hardware.

I bought one as a gift for a friend, and my nephew has one. Wont be long till I have to get one of my own.

Definately make great stocking stuffers!

kretzy · Nov 20, 2006, 11:23 PM

Fantastic ad!

I'm glad they've moved away from the silhouettes, they were getting a bit stale.

Does anyone know what the song is? Sounds kinda funky.

Mike Teezie · Nov 20, 2006, 11:23 PM

Very nice. A nice change of pace, and it definitely makes me want to buy one of those Shuffles even more.

monke · Nov 20, 2006, 11:24 PM

Quote:

Originally Posted by max_altitude

Fantastic ad!

I'm glad they've moved away from the silhouettes, they were getting a bit stale.

Does anyone know what the song is? Sounds kinda funky.

Who’s Gonna Sing? by The Prototypes.

It was on the page.

kretzy · Nov 20, 2006, 11:26 PM

Quote:

Originally Posted by monke

Who’s Gonna Sing? by The Prototypes.

It was on the page.

Thanks!

I really should read things more carefully.

Object-X · Nov 20, 2006, 11:27 PM

They don't pay these people enough. Apple's advertising folks never ceases to amaze me.

Zune, please...

Superdrive · Nov 20, 2006, 11:30 PM

This commercial reminds me of the hp ones where the just the hands keep changing stuff as the person talks or the picture stays the same as the paper moves along. This transition while the subject stays still isn't anything original anymore. Still better than the silhouettes though.

Rocketman · Nov 20, 2006, 11:30 PM

I like it because it demonstrates the "benefits" of the product and is not some abstract concept.

The main problem I see is Apple simply does not have enough of them to keep up with demand. I wonder, therefore, when the Apple employees will get theirs?

Rocketman

rockthecasbah · Nov 20, 2006, 11:33 PM

Great ad and to disagree with previous posters, BETTER than the Nano ad... I don't know i guess i just wasn't a fan of the ad. This is more interesting and "indie film" type approach rather than the all out graphical orgasm on screen that the nano ad was. Though i guess i may like it for that aspect simply because i am an amateur film maker myself

samh004 · Nov 20, 2006, 11:45 PM

Quote:

Originally Posted by VanMac

I bought one as a gift for a friend, and my nephew has one. Wont be long till I have to get one of my own.

Definately make great stocking stuffers!

I know what you mean, I just got a nano, but I am finding that for the price I don't see why I shouldn't get myself one, they look well worth it, if for nothing more than to be fashionable, because of their price.

You'd need a lot to fill a stocking

Quote:

Originally Posted by AvSRoCkCO1067

I enjoyed it very much; extremely functional in its message and very cool editing as well

Yeah the editing was really cool... although at the start it doesn't look like the iPod is actually on the person, it looks superimposed on afterwards, maybe it's been touched-up...

nightelf · Nov 20, 2006, 11:46 PM

Great Ad.

Xeem · Nov 20, 2006, 11:46 PM

I think the Nano ad was more enjoyable, but the the Shuffle ad is more effective. The whole clip-it-on-and-go concept that Jobs pushed back in September is clearly displayed in the ad, and it will appeal to a lot of people.

MrSmith · Nov 20, 2006, 11:58 PM

Great ad, no doubt about that. But...I kept thinking "mind the cable!"

Give me a cordless

iMeowbot · Nov 20, 2006, 11:59 PM

Quote:

Originally Posted by Superdrive

This commercial reminds me of the hp ones where the just the hands keep changing stuff as the person talks or the picture stays the same as the paper moves along. This transition while the subject stays still isn't anything original anymore. Still better than the silhouettes though.

Yeah, the presto change-o stuff is everywhere lately. Fine, as long as they don't try to make a series out of it.

iLunar · Nov 21, 2006, 12:20 AM

I really like it. The song is a great choice, and the slogan "Put some music on" works so well.

pink-pony115 · Nov 21, 2006, 12:21 AM

Thanks for the refresher apple. I was getting sick of the black silhouette adds.

outlier · Nov 21, 2006, 12:46 AM

True, they bear more than a passing resemblance (in style and execution) to the HP printer ads, but that aside, these are still winners: they masterfully convey the shuffle's value proposition (i.e., wearable; small footprint), and still manage to forge a new form a "cool," all the while breaking away from the somewhat dated silhouette design approach.

Kudos to Apple. They'll sell like hot-cakes!

Nov 20, 2006, 10:33 PM	#1
monke macrumors 65816 Join Date: May 2005	New iPod Shuffle Advertisement Since this hasn't been posted before, I'm guessing it is new. Apple posted the new Shuffle ad today: here. Great ad, good editing and unique. __________________ Yesterday it worked. Today it is not working. Windows is like that.

Nov 20, 2006, 10:43 PM	#2
jsw Demi-God (Moderator) Join Date: Mar 2004 Location: Andover, MA	Fantastic - I haven't yet seen it in the wild. Oh, man. Weird. As I typed that, it came on Studio 60's commercial break. At that exact second. Really. * chills * __________________ You'll be the one moaning for me to give you some. - THC(taken out of context)

Nov 20, 2006, 10:44 PM	#3
clayj macrumors 601 Join Date: Jan 2005 Location: 1123,6536,5321	Looks like jsw and I both saw it at the same time... nice ad, but not as impressive as the most recent nano commercial. __________________ mba guru mac pro 2.8 ghz 8 core 14 gb ram 4 tb hd 30" acd \| macbook air 1.8 ghz 64 gb ssd \| mac minis 2.0 ghz c2d 1.66 ghz cd \| iphone 3G \| ipods x4

Nov 20, 2006, 11:16 PM	#6
nate13 macrumors regular Join Date: Feb 2004 Location: West Bend, WI	i like it... makes me want to get one ! __________________ Macbook C2D

Nov 20, 2006, 11:17 PM	#7
Flowbee macrumors 68030 Join Date: Dec 2002 Location: Alameda, CA	That is one great ad! __________________ Podophile.com >> Home of Nike+iPod hacks and FAQs.

Nov 20, 2006, 11:09 PM	#4
AvSRoCkCO1067 macrumors 65816 Join Date: Sep 2005 Location: CO	I enjoyed it very much; extremely functional in its message and very cool editing as well

Nov 20, 2006, 11:18 PM	#9
VanMac macrumors 6502a Join Date: May 2005 Location: Rampaging Tokyo	Awesome little piece of hardware. I bought one as a gift for a friend, and my nephew has one. Wont be long till I have to get one of my own. Definately make great stocking stuffers! __________________ Broken Arrow Ranch Chervic Technologies Inc. 17" MBP 2.6GHz C2D HDef 200GB_7200 2GB RAM 80GB iPod Classic Broken Arrow Ranch

Nov 20, 2006, 11:23 PM	#10
kretzy macrumors 601 Join Date: Sep 2004 Location: Canberra, Australia	Fantastic ad! I'm glad they've moved away from the silhouettes, they were getting a bit stale. Does anyone know what the song is? Sounds kinda funky.

Nov 20, 2006, 11:23 PM	#11
Mike Teezie macrumors 68020 Join Date: Nov 2002	Very nice. A nice change of pace, and it definitely makes me want to buy one of those Shuffles even more. __________________ my apple stuff, cameras, and music gear

Nov 20, 2006, 11:27 PM	#14
Object-X macrumors 6502a Join Date: Aug 2004	Don't pay em' enough They don't pay these people enough. Apple's advertising folks never ceases to amaze me. Zune, please...

Nov 20, 2006, 11:30 PM	#15
Superdrive macrumors 6502a Join Date: Oct 2003 Location: Minneapolis, MN	This commercial reminds me of the hp ones where the just the hands keep changing stuff as the person talks or the picture stays the same as the paper moves along. This transition while the subject stays still isn't anything original anymore. Still better than the silhouettes though.

Nov 20, 2006, 11:30 PM	#16
Rocketman macrumors 68020 Join Date: Dec 2001 Location: Claremont, CA	I like it because it demonstrates the "benefits" of the product and is not some abstract concept. The main problem I see is Apple simply does not have enough of them to keep up with demand. I wonder, therefore, when the Apple employees will get theirs? Rocketman

Nov 20, 2006, 11:33 PM	#17
rockthecasbah macrumors 68020 Join Date: Apr 2005 Location: Moorestown, NJ	Great ad and to disagree with previous posters, BETTER than the Nano ad... I don't know i guess i just wasn't a fan of the ad. This is more interesting and "indie film" type approach rather than the all out graphical orgasm on screen that the nano ad was. Though i guess i may like it for that aspect simply because i am an amateur film maker myself __________________ 15'' 2.4ghz MacBook Pro (Matte), 2GB RAM, 200GB HD Wii code: 7876 8987 6478 7445 My Last.fm "Ignore her, she's a feminist"

Nov 20, 2006, 11:46 PM	#19
nightelf macrumors 6502 Join Date: Mar 2003	Great Ad. __________________ Macniatic.com

Nov 20, 2006, 11:46 PM	#20
Xeem macrumors 6502a Join Date: Feb 2005 Location: North Branch, MN	I think the Nano ad was more enjoyable, but the the Shuffle ad is more effective. The whole clip-it-on-and-go concept that Jobs pushed back in September is clearly displayed in the ad, and it will appeal to a lot of people. __________________ Road Warriors: 12" iBook G4 1.33 GHz/1.5 GB RAM/Mobility Radeon 9550 Gaming PC: AMD Phenom 9600/4 GB RAM/Radeon 4850 Xbox Live Gamertag: Xeem

Nov 20, 2006, 11:58 PM	#21
MrSmith macrumors 68020 Join Date: Nov 2003 Location: Too far from London	Great ad, no doubt about that. But...I kept thinking "mind the cable!" Give me a cordless __________________ They are not long, the days of wine and roses: Out of a misty dream Our path emerges for awhile, then closes within a dream. Ernest Dowson

Nov 21, 2006, 12:20 AM	#23
iLunar macrumors regular Join Date: Jul 2006	I really like it. The song is a great choice, and the slogan "Put some music on" works so well.

Nov 21, 2006, 12:21 AM	#24
pink-pony115 macrumors regular Join Date: Jun 2006 Location: U.S	Thanks for the refresher apple. I was getting sick of the black silhouette adds. __________________ I'm whiter than my iBook

Nov 21, 2006, 12:46 AM	#25
outlier macrumors newbie Join Date: Sep 2006	Derivative, yet innovative! True, they bear more than a passing resemblance (in style and execution) to the HP printer ads, but that aside, these are still winners: they masterfully convey the shuffle's value proposition (i.e., wearable; small footprint), and still manage to forge a new form a "cool," all the while breaking away from the somewhat dated silhouette design approach. Kudos to Apple. They'll sell like hot-cakes!

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