'Apple Computer Incorporated' Becomes 'Apple, Incorporated'

MacRumors · 03:10 PM

Apple Computer Incorporated is undergoing a name change, according to CEO Steve Jobs. Quoting Wayne Gretzky, Jobs said "I skate to where the puck is going to be not where it has been", and announced Apple's formal name change to Apple, Incorporated.

[ Digg This ]

Scarlet Fever · Jan 9, 2007, 02:13 PM

would this affect the deal Apple Inc have with Apple Recordings?

seenew · Jan 9, 2007, 02:13 PM

is it me, or is this almost kind of... scary?

DavidLeblond · Jan 9, 2007, 02:14 PM

Thats quite apt, seeing as they didn't introduce any computer products.

Quote:

9:18 am we're only talking about the mac today

That worries me.

MacsRgr8 · Jan 9, 2007, 02:15 PM

Wel.. since there are more and more non-Mac products made by Apple, I can understand the name change...

But I do hope Macs and Mac OS X will be just as important as it was!

DavidLeblond · Jan 9, 2007, 02:17 PM

Quote:

Originally Posted by MacsRgr8

But I do hope Macs and Mac OS X will be just as important as it was!

Supposedly a new operating system is right around the corner and it didn't even get a mention, did it?

MacsAttack · Jan 9, 2007, 02:17 PM

The general public knows them as Apple, not Apple Computers.

Makes sense to make it official.

Stridder44 · Jan 9, 2007, 02:29 PM

Quote:

Originally Posted by MacsAttack

The general public knows them as Apple, not Apple Computers.

Makes sense to make it official.

Exactly. And yes, they build a lot of things that arn't personal computers too. I like the name change.

It's not that big of a deal, I mean everyone already calls them Apple anyway. Have you ever heard someone on the street refer to them as "Apple Computer Incorporated"? lol yeah, name change = good.

kresh · Jan 9, 2007, 02:37 PM

I agree, it is kind of scary

Apple Computer, Inc. has a keynote at MACWORLD. It shows nothing related to the MAC computer line and drops the word computer from it's name.

Hope 20 years from now I don't tell my grandkids "I remember the day Apple Computer died".

SeaFox · Jan 9, 2007, 02:39 PM

Quote:

Originally Posted by seenew

is it me, or is this almost kind of... scary?

First step to dropping your computer business: drop the word "computer" from your business name.

Introduce lots of non-computer products. Note that there wasn't any word about Macintoshes OR Leopard at the keynote.
Port over the best apps from your computer platform to a competitor *cough*iTunes*cough*.

cazlar · Jan 9, 2007, 02:42 PM

Quote:

Originally Posted by Scarlet Fever

would this affect the deal Apple Inc have with Apple Recordings?

I assume a deal has been worked out, as wasn't a Beatles song shown during the keynote?

dernhelm · Jan 9, 2007, 02:46 PM

Interesting they played a Beatles song during the keynote. Can anyone check iTunes? Is the Beatles catalog on line?

ebow · Jan 9, 2007, 02:49 PM

Quote:

Originally Posted by DavidLeblond

Thats quite apt, seeing as they didn't introduce any computer products.

Quote:

9:18 am we're only talking about the mac today

That worries me.

Actually, a few live-feed sites said that, while others reported it more like this: "That's all we'll be talking about the Mac today". As in, "What I just said about the Mac in the first few minutes of the keynote, well, that's all. Now on to other things." <-- This interpretation seems to fit much better.

cait-sith · Jan 9, 2007, 02:52 PM

Is Wayne Gretsgy any relation to Wayne Gretzky, the hockey player?

ebow · Jan 9, 2007, 02:53 PM

Quote:

Originally Posted by dernhelm

Interesting they played a Beatles song during the keynote. Can anyone check iTunes? Is the Beatles catalog on line?

It's online. No Beatles catalog. It was probably just a ripped track. Same way that I have my meager Beatles collection on my iPod.

BenRoethig · Jan 9, 2007, 02:56 PM

Apple either needs to come up with their own consumer devices conference, or should talk CES into moving back a week or two. It's a sad day when the MACWORLD keynote has almost nothing to do with Macs.

mygoldens · Jan 9, 2007, 02:57 PM

What a shock!!! NO mac products, no leopard.

HELLO windows, HELLO M$, HELLO sh**!@@@@$^%!

castlema · Jan 9, 2007, 02:59 PM

I was waiting for "Oh, and one more thing...Apple Inc. has bought Apple Corp."

I bet I wasn't alone either...

Rocketman · Jan 9, 2007, 03:01 PM

Steve Jobs interview on CNBC momentarily.

Rocketman

cxny · Jan 9, 2007, 03:06 PM

Quote:

Originally Posted by mygoldens

What a shock!!! NO mac products, no leopard.

HELLO windows, HELLO M$, HELLO sh**!@@@@$^%!

Don't over-react this is great news. Half the keynote is usually devoted to boring updates of iLife '0? - so this time he had some more interesting news that has nothing to do w/ M$oft. Macs are stronger than ever just not ready for upgrades today.

Willis · Jan 9, 2007, 03:07 PM

I understand the name change, but I cant help feeling a little sad. All the products I have are the last to say Apple Computer, Inc

Tell you what, they'll be worth a bit later on!

madyaks · Jan 9, 2007, 03:08 PM

Sad day..

GekkePrutser · Jan 9, 2007, 03:10 PM

Quote:

Originally Posted by kresh

I agree, it is kind of scary

Apple Computer, Inc. has a keynote at MACWORLD. It shows nothing related to the MAC computer line and drops the word computer from it's name.

Hope 20 years from now I don't tell my grandkids "I remember the day Apple Computer died".

My thoughts exactly... It doesn't inspire much confidence. Especially with all those people who definitely came there because they were interested in the Mac. Otherwise they would have gone to the CES or something. I find it weird that not a word of explanation was given for the lack of Mac announcements. They could at least have said that the iPhone was so important it warranted the whole keynote or something.

I bet the Mac will get a lower priority within Apple now. I hope they're not getting lazy and allow Microsoft to overtake them on the innovation front. Just when they are gaining so much market share.

EagerDragon · Jan 9, 2007, 03:10 PM

This is very scary, a MacWorld with no Mac products anounced, no mention of Leopard, the dropping of computer from the name and the attitudte statement of "I Skate" - Meaning forget the past, look into the future.

Very scary and concerning.

danny_w · Jan 9, 2007, 03:14 PM

As I already said elsewhere, I think Steve announced the "one last thing" and everybody missed it. The company name changed from "Apple Computer Inc." to "Apple Inc". Get ready for more keynotes like this one where the entertainment devices are center stage, and the computers, if mentioned at all, are an also-ran. Apple has been in the process of reforming themselves for years and people refused to notice. Well, that time is here, for good or bad. I think we all need to get used to the fact that Mac computers are now nothing more than generic pc boxes with a little Apple "polish" on the outside. They are no longer big business at Apple. That, to me, makes this a very sad day for Apple the computer innovator. I wish I had known them back in the old days, but I bought my first Mac less than 2 years ago (the initial Mac Mini G4). Ah well...

Jan 9, 2007, 02:10 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	'Apple Computer Incorporated' Becomes 'Apple, Incorporated' Apple Computer Incorporated is undergoing a name change, according to CEO Steve Jobs. Quoting Wayne Gretzky, Jobs said "I skate to where the puck is going to be not where it has been", and announced Apple's formal name change to Apple, Incorporated. [ Digg This ] Last edited by Doctor Q : Jan 9, 2007 at 03:10 PM.

Jan 9, 2007, 02:13 PM	#2
Scarlet Fever macrumors 68040 Join Date: Jul 2005 Location: Bookshop!	would this affect the deal Apple Inc have with Apple Recordings? __________________ i have stuff. you have stuff. we are all consumers.

Jan 9, 2007, 02:13 PM	#3
seenew macrumors 65816 Join Date: Dec 2005 Location: Georgia	is it me, or is this almost kind of... scary? __________________ Cameras don't lie, but photographers can. seenew.net flickr

Jan 9, 2007, 02:15 PM	#5
MacsRgr8 macrumors 601 Join Date: Sep 2002 Location: The Netherlands	Wel.. since there are more and more non-Mac products made by Apple, I can understand the name change... But I do hope Macs and Mac OS X will be just as important as it was! __________________ Drag and Drop for Windows users: DRAG your peecee off your desk, and DROP it in the trash.

Jan 9, 2007, 02:37 PM	#9
kresh macrumors 6502a Join Date: Dec 2005	I agree, it is kind of scary Apple Computer, Inc. has a keynote at MACWORLD. It shows nothing related to the MAC computer line and drops the word computer from it's name. Hope 20 years from now I don't tell my grandkids "I remember the day Apple Computer died". __________________ Please click here to help add native TrueCrypt encryption to Pathfinder by voting for this feature in CocoaTech's Feature Suggestion Voting System, No registration required. Spread the word!

Jan 9, 2007, 02:17 PM	#7
MacsAttack macrumors 6502a Join Date: Jul 2006 Location: Scotland	The general public knows them as Apple, not Apple Computers. Makes sense to make it official.

Jan 9, 2007, 02:46 PM	#12
dernhelm macrumors 65816 Join Date: May 2002 Location: middle earth	Interesting they played a Beatles song during the keynote. Can anyone check iTunes? Is the Beatles catalog on line? __________________ Five exclamation marks, the sure sign of an insane mind. --Terry Pratchett

Jan 9, 2007, 02:52 PM	#14
cait-sith macrumors regular Join Date: Apr 2004 Location: canada	Is Wayne Gretsgy any relation to Wayne Gretzky, the hockey player? __________________ "`The first ten million years were the worst,' said Marvin, `and the second ten million, they were the worst too. The third ten million I didn't enjoy at all. After that I went into a bit of a decline.'"

Jan 9, 2007, 02:56 PM	#16
BenRoethig macrumors 68030 Join Date: Jul 2002 Location: Dubuque, Iowa	Apple either needs to come up with their own consumer devices conference, or should talk CES into moving back a week or two. It's a sad day when the MACWORLD keynote has almost nothing to do with Macs. __________________ When did Think Different become Conform Always?

Jan 9, 2007, 02:57 PM	#17
mygoldens macrumors member Join Date: Oct 2005	the mac is dead What a shock!!! NO mac products, no leopard. HELLO windows, HELLO M$, HELLO sh**!@@@@$^%! __________________ Macbook Pro 17 inch MATTE screen 2.66GHz Core 2 Duo, 4gig RAM, 500gig HD Blackberry Tour 16gig - waiting for iPhone business class

Jan 9, 2007, 02:59 PM	#18
castlema macrumors newbie Join Date: Nov 2003	The "and one more thing..." that could have been I was waiting for "Oh, and one more thing...Apple Inc. has bought Apple Corp." I bet I wasn't alone either...

Jan 9, 2007, 03:01 PM	#19
Rocketman macrumors 68020 Join Date: Dec 2001 Location: Claremont, CA	Steve Jobs interview on CNBC momentarily. Rocketman

Jan 9, 2007, 03:07 PM	#21
Willis macrumors 68000 Join Date: Apr 2006 Location: High Wycombe, Bucks	I understand the name change, but I cant help feeling a little sad. All the products I have are the last to say Apple Computer, Inc Tell you what, they'll be worth a bit later on! __________________ MacBook Pro 17" Antiglare 500GB 7,200rpm iPhone 3G 16GB Black

Jan 9, 2007, 03:08 PM	#22
madyaks macrumors member Join Date: Dec 2006	Sad day.. __________________ AMD 4800+ Dual Core BFG GeForce 7800 GT OC PCI-E 2 Gig ram Dell 24 inch display Really wanting a MacPro....

Jan 9, 2007, 03:10 PM	#24
EagerDragon macrumors 68010 Join Date: Jun 2006 Location: MA, USA	I Skate to .... This is very scary, a MacWorld with no Mac products anounced, no mention of Leopard, the dropping of computer from the name and the attitudte statement of "I Skate" - Meaning forget the past, look into the future. Very scary and concerning. __________________ Security is a state of mind, Nothing can ever be fully secured and be functional. Therefore iBricks are fully secured.

Jan 9, 2007, 03:14 PM	#25
danny_w macrumors 68040 Join Date: Mar 2005 Location: Austin, TX	As I already said elsewhere, I think Steve announced the "one last thing" and everybody missed it. The company name changed from "Apple Computer Inc." to "Apple Inc". Get ready for more keynotes like this one where the entertainment devices are center stage, and the computers, if mentioned at all, are an also-ran. Apple has been in the process of reforming themselves for years and people refused to notice. Well, that time is here, for good or bad. I think we all need to get used to the fact that Mac computers are now nothing more than generic pc boxes with a little Apple "polish" on the outside. They are no longer big business at Apple. That, to me, makes this a very sad day for Apple the computer innovator. I wish I had known them back in the old days, but I bought my first Mac less than 2 years ago (the initial Mac Mini G4). Ah well... __________________ iMac Alu 24"/2.4Ghz/4GB RAM/320GB HDD iMac C2D 17"/2.0Ghz/2GB RAM/160GB HDD (wife) iMac G5/iPod 5G

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