Super Bowl XLI Apple Ad?

MacRumors · Feb 3, 2007, 11:00 PM

Many sites picked up on the buzz that Apple might have a special ad lined up for this year's Super Bowl -- the championship football game of the National Football League in the United States.

However, the only source of this news is a single TorontoSun report which claimed that Apple would have a "special" announcement during a Super Bowl commercial. The report was tied to claims that the Beatles would begin digital distribution of their music through iTunes.

Super Bowl advertisements, at $2.5 million for a 30 second spot, frequently generate as much hype as the game itself. Apple holds a notorious place in Super Bowl advertising history with their 1984 commercial which announced the original Macintosh.

The Super Bowl begins at 6pm EST, February 4th (Sunday).

Zwhaler · Feb 3, 2007, 11:07 PM

I already have the Bealtes in my iTunes, so I hopw it would be a product announcment. But Beatles would make sense.

jessica. · Feb 3, 2007, 11:09 PM

I doubt it'd be a product announcement unless it's the iPhone coming before June. I think it's the Beatles.

Bradley W · 02:05 PM

_

swingerofbirch · Feb 3, 2007, 11:14 PM

Bahh!The Beatles...do any of the surviving members or their relatives need money at this point? Everytime I hear about them it sounds like they are just after more money....I hope the ad is about anything other than the beatles.

hikeNM · Feb 3, 2007, 11:22 PM

So, if the rumor is true, will it also mean that others on Apple Records will also be available(i.e. Harrison, McCartney, Wings etc)?

zigziggityzoo · Feb 3, 2007, 11:28 PM

I wouldn't mind seeing something as epic as the Macintosh in 1984. That would really make 2007 "only the beginning".

TheSailerMan · Feb 3, 2007, 11:28 PM

If it is a Beatles announcement, it will be great for iTunes Store users and for Apple (both of them), but it won't effect me.

Despite the Beatles being one of my favorite bands, I would never download a Beatles song. As with all of my favorite bands, I always buy the physical CD. The only exception is if the song is exclusive to the Store (I bought the live version of U2's "The Saints are Coming" from the iTS).

Xeem · Feb 3, 2007, 11:33 PM

No matter what it is, the new commercial will inevitably bring about many (most likely unfortunate) comparisons to the wonderful 1984 spot.

rockthecasbah · Feb 3, 2007, 11:34 PM

Doesn't seem like it will happen during/after the Super Bowl because, frankly, I doubt that Apple really has that much that is of actual importance to release right now! The Beatles, while big, certainly can wait until a media event later in the month. Same thing with new computers, and i don't see an iPod refeshment coming so what's left?

Multimedia · Feb 3, 2007, 11:39 PM

Hope it's to announce the full Beatles catalog on iTunes which would make it money well spent considering how many Beatles fans it will reach worldwide.

.Andy · Feb 3, 2007, 11:39 PM

Every. Single. Year. The. Same. Recycled. Rumour.

I suppose they're bound to get it right eventually

freeny · 11:48 PM

apple would need to sell allot of Beatles songs to break even.
not that they wont make back the money but seems like a whole bunch of cash for songs most people have on their iPods already.
They only make a few cents per song so they would need to sell like twenty million Beatles songs just to make their $$ back.

150hp · Feb 3, 2007, 11:43 PM

Won't be watching the superbowl this year as CBS doesn't come in @ my house.

So I will be relying on MacRumors to let me know whats up. (regarding any Apple ads, not score updates)

I was so dissappointed in the "iPhoneWorld" keynote. I suspect to be let down here too.

I'm looking for a new Mac to replace my G3 & am waiting for some news on that front.

10.5 & all.

Anyways....

Warbrain · Feb 3, 2007, 11:45 PM

You know, this isn't happening...we would've heard much more buzz before today. Everyone hopes, but that hope dies quick.

Cassie · Feb 3, 2007, 11:46 PM

Quote:

Originally Posted by rockthecasbah

Doesn't seem like it will happen during/after the Super Bowl because, frankly, I doubt that Apple really has that much that is of actual importance to release right now! The Beatles, while big, certainly can wait until a media event later in the month. Same thing with new computers, and i don't see an iPod refeshment coming so what's left?

An entirely new revolutionary product?

SMM · Feb 3, 2007, 11:47 PM

Quote:

Originally Posted by 150hp

Won't be watching the superbowl this year as CBS doesn't come in @ my house.

So I will be relying on MacRumors to let me know whats up. (regarding any Apple ads, not score updates)

I was so dissappointed in the "iPhoneWorld" keynote. I suspect to be let down here too.

I'm looking for a new Mac to replace my G3 & am waiting for some news on that front.

10.5 & all.

Anyways....

Good news! They actually have better computers than the G3 and they are available right now!

arn · Feb 3, 2007, 11:48 PM

ya, I posted it because the Super Bowl is tomorrow... but without more rumors coming it, it seems unlikely.

arn

superkitty · Feb 3, 2007, 11:52 PM

i think they're just going to reiterate that you can go to iTunes to download superbowl video clips to your ipod or computer to watch again.

askretzinger · Feb 3, 2007, 11:52 PM

I don't understand, people pay for songs to add to their iTunes library?

rockthecasbah · Feb 3, 2007, 11:53 PM

Quote:

Originally Posted by Cassie

An entirely new revolutionary product?

I was implying that i don't think they have any left ... that would suitably be displayed post Superbowl. Who knows, i guess i'll be pleasantly surprised then if they do

levitynyc · Feb 3, 2007, 11:54 PM

The best way for them to do the commercial is just to have a verse of the song "Yesterday" with a bunch of video highlights of the Beatles showing....at the tail end of the commercial just show an iPod and the Apple symbol.....that would be awesome.

freeny · Feb 3, 2007, 11:57 PM

Quote:

Originally Posted by askretzinger

I don't understand, people pay for songs to add to their iTunes library?

What exactly are you trying to say?

Lepton · Feb 4, 2007, 12:03 AM

100GB iPhone-like Video iPod full of Beatles songs and the movie Yellow Submarine. Available Monday.

bdkennedy1 · Feb 4, 2007, 12:06 AM

Wow. The Beatles at 128kbps. Yawn.

Feb 3, 2007, 11:00 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Super Bowl XLI Apple Ad? Many sites picked up on the buzz that Apple might have a special ad lined up for this year's Super Bowl -- the championship football game of the National Football League in the United States. However, the only source of this news is a single TorontoSun report which claimed that Apple would have a "special" announcement during a Super Bowl commercial. The report was tied to claims that the Beatles would begin digital distribution of their music through iTunes. Super Bowl advertisements, at $2.5 million for a 30 second spot, frequently generate as much hype as the game itself. Apple holds a notorious place in Super Bowl advertising history with their 1984 commercial which announced the original Macintosh. The Super Bowl begins at 6pm EST, February 4th (Sunday).

Feb 3, 2007, 11:09 PM	#3
jessica. macrumors Demi-Goddess Join Date: Feb 2005 Location: NC	I doubt it'd be a product announcement unless it's the iPhone coming before June. I think it's the Beatles. __________________ persona non grata

Feb 3, 2007, 11:11 PM	#4
Bradley W macrumors regular Join Date: Jun 2004	_ Last edited by Bradley W : May 22, 2008 at 02:05 PM.

Feb 3, 2007, 11:14 PM	#5
swingerofbirch macrumors 68000 Join Date: Oct 2003 Location: The Amalgamated States of Central North America	Bahh!The Beatles...do any of the surviving members or their relatives need money at this point? Everytime I hear about them it sounds like they are just after more money....I hope the ad is about anything other than the beatles. __________________ Blog of Failure After using a PC all day, coming home to my Mac is like a tall, cold glass of peach iced tea.

Feb 3, 2007, 11:28 PM	#8
TheSailerMan macrumors member Join Date: Apr 2006 Location: Long Island/Manhattan, New York	If it is a Beatles announcement, it will be great for iTunes Store users and for Apple (both of them), but it won't effect me. Despite the Beatles being one of my favorite bands, I would never download a Beatles song. As with all of my favorite bands, I always buy the physical CD. The only exception is if the song is exclusive to the Store (I bought the live version of U2's "The Saints are Coming" from the iTS). __________________ 15" MacBook Pro \| 2.4 GHz \| 2 GB RAM \| 320GB HD iPhone 3G \| 16GB

Feb 3, 2007, 11:07 PM	#2
Zwhaler macrumors 68040 Join Date: Jun 2006	I already have the Bealtes in my iTunes, so I hopw it would be a product announcment. But Beatles would make sense.

Feb 3, 2007, 11:22 PM	#6
hikeNM macrumors 6502 Join Date: Sep 2004 Location: Somewhere close to a dairy in East Texas	So, if the rumor is true, will it also mean that others on Apple Records will also be available(i.e. Harrison, McCartney, Wings etc)?

Feb 3, 2007, 11:28 PM	#7
zigziggityzoo macrumors member Join Date: Nov 2004	I wouldn't mind seeing something as epic as the Macintosh in 1984. That would really make 2007 "only the beginning".

Feb 3, 2007, 11:33 PM	#9
Xeem macrumors 6502a Join Date: Feb 2005 Location: North Branch, MN	No matter what it is, the new commercial will inevitably bring about many (most likely unfortunate) comparisons to the wonderful 1984 spot. __________________ Road Warriors: 12" iBook G4 1.33 GHz/1.5 GB RAM/Mobility Radeon 9550 Gaming PC: AMD Phenom 9600/4 GB RAM/Radeon 4850 Xbox Live Gamertag: Xeem

Feb 3, 2007, 11:34 PM	#10
rockthecasbah macrumors 68020 Join Date: Apr 2005 Location: Moorestown, NJ	Doesn't seem like it will happen during/after the Super Bowl because, frankly, I doubt that Apple really has that much that is of actual importance to release right now! The Beatles, while big, certainly can wait until a media event later in the month. Same thing with new computers, and i don't see an iPod refeshment coming so what's left? __________________ 15'' 2.4ghz MacBook Pro (Matte), 2GB RAM, 200GB HD Wii code: 7876 8987 6478 7445 My Last.fm "Ignore her, she's a feminist"

Feb 3, 2007, 11:39 PM	#11
Multimedia Banned Join Date: Jul 2001 Location: Santa Cruz CA, Silicon Beach	Starts At 6:30 Not 6 - Would Be Money Well Spent IF Beatles On iTunes Is The Message Hope it's to announce the full Beatles catalog on iTunes which would make it money well spent considering how many Beatles fans it will reach worldwide.

Feb 3, 2007, 11:39 PM	#12
.Andy macrumors Demi-God Join Date: Jul 2004 Location: The Mergui Archipelago	Every. Single. Year. The. Same. Recycled. Rumour. I suppose they're bound to get it right eventually __________________ Each man's death diminishes me, for I am involved in mankind. Therefore, send not to know for whom the bell tolls, it tolls for thee.

Feb 3, 2007, 11:41 PM	#13
freeny macrumors 68000 Join Date: Sep 2005 Location: Location: Location:	apple would need to sell allot of Beatles songs to break even. not that they wont make back the money but seems like a whole bunch of cash for songs most people have on their iPods already. They only make a few cents per song so they would need to sell like twenty million Beatles songs just to make their $$ back. Last edited by freeny : Feb 3, 2007 at 11:48 PM.

Feb 3, 2007, 11:43 PM	#14
150hp macrumors regular Join Date: Jul 2004 Location: Door County, WI, USA	Won't be watching the superbowl this year as CBS doesn't come in @ my house. So I will be relying on MacRumors to let me know whats up. (regarding any Apple ads, not score updates) I was so dissappointed in the "iPhoneWorld" keynote. I suspect to be let down here too. I'm looking for a new Mac to replace my G3 & am waiting for some news on that front. 10.5 & all. Anyways.... __________________ My Mac works for your health, does yours? World Community Grid

Feb 3, 2007, 11:45 PM	#15
Warbrain macrumors 68040 Join Date: Jun 2004 Location: Chicago, IL	You know, this isn't happening...we would've heard much more buzz before today. Everyone hopes, but that hope dies quick. __________________ WARBRAIN Twitter \| Blog MacBook, 2.1 GHz C2D, 4 GB RAM, 500 GB HDD iPhone 3G 8 GB

Feb 3, 2007, 11:48 PM	#18
arn macrumors god Join Date: Apr 2001	ya, I posted it because the Super Bowl is tomorrow... but without more rumors coming it, it seems unlikely. arn

Feb 3, 2007, 11:52 PM	#19
superkitty macrumors newbie Join Date: Feb 2007	itunes mention i think they're just going to reiterate that you can go to iTunes to download superbowl video clips to your ipod or computer to watch again.

Feb 3, 2007, 11:52 PM	#20
askretzinger macrumors newbie Join Date: Feb 2007 Location: Saint Joseph, MO	I don't understand, people pay for songs to add to their iTunes library?

Feb 3, 2007, 11:54 PM	#22
levitynyc macrumors 6502a Join Date: Aug 2006	The best way for them to do the commercial is just to have a verse of the song "Yesterday" with a bunch of video highlights of the Beatles showing....at the tail end of the commercial just show an iPod and the Apple symbol.....that would be awesome.

Feb 4, 2007, 12:03 AM	#24
Lepton macrumors 6502 Join Date: Apr 2002 Location: Long Island, NY	Video iPod 100GB iPhone-like Video iPod full of Beatles songs and the movie Yellow Submarine. Available Monday.

Feb 4, 2007, 12:06 AM	#25
bdkennedy1 macrumors 6502 Join Date: Dec 2003	Wow. The Beatles at 128kbps. Yawn.

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